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In order to cope with the decreasing availability of symphony jobs and collegiate faculty positions, many musicians are starting to pursue less traditional career paths. Also, to combat declining audiences, musicians are exploring ways to cultivate new and enthusiastic listeners through relevant and engaging performances. Due to these challenges, many…

In order to cope with the decreasing availability of symphony jobs and collegiate faculty positions, many musicians are starting to pursue less traditional career paths. Also, to combat declining audiences, musicians are exploring ways to cultivate new and enthusiastic listeners through relevant and engaging performances. Due to these challenges, many community-based chamber music ensembles have been formed throughout the United States. These groups not only focus on performing classical music, but serve the needs of their communities as well. The problem, however, is that many musicians have not learned the business skills necessary to create these career opportunities. In this document I discuss the steps ensembles must take to develop sustainable careers. I first analyze how groups build a strong foundation through getting to know their communities and creating core values. I then discuss branding and marketing so ensembles can develop a public image and learn how to publicize themselves. This is followed by an investigation of how ensembles make and organize their money. I then examine the ways groups ensure long-lasting relationships with their communities and within the ensemble. I end by presenting three case studies of professional ensembles to show how groups create and maintain successful careers. Ensembles must develop entrepreneurship skills in addition to cultivating their artistry. These business concepts are crucial to the longevity of chamber groups. Through interviews of successful ensemble members and my own personal experiences in the Tetra String Quartet, I provide a guide for musicians to use when creating a community-based ensemble.

ContributorsDalbey, Jenna (Author) / Landschoot, Thomas (Thesis advisor) / McLin, Katherine (Committee member) / Ryan, Russell (Committee member) / Solis, Theodore (Committee member) / Spring, Robert (Committee member) / Arizona State University (Publisher)

Created2013

Speaking place, saving place: Western Apache cultural diversity and public discourse

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Public discourse conveys and constructs sophisticated, nuanced and often conflicting notions of place, identity, culture, and religion. Comprehending the significance of place-based discourse is essential to understanding many of the contemporary difficulties facing Native American peoples. This is particularly true of the Western Apache people who constitute their places via…

Public discourse conveys and constructs sophisticated, nuanced and often conflicting notions of place, identity, culture, and religion. Comprehending the significance of place-based discourse is essential to understanding many of the contemporary difficulties facing Native American peoples. This is particularly true of the Western Apache people who constitute their places via discursive engagement. This project examines the Western Apache in their fight to save Dzil nchaa si an (Mount Graham) from a multi-telescope observatory upon its summit. Using discourse and text analysis to examine the public rhetoric, I suggest that the Western Apache understand the mountain as a participatory partner in community viability and Apache identity. I also suggest that the discourse surrounding the Mt. Graham controversy provides a mechanism to understand how Apache discourse links past and present practices and identity as seen through four emerging thematic elements: ethics, relatedness, knowledge, and religious verbiage. Understanding how discourse reveals cultural norms and practices and sustains cultural integrity is important as communicative disjunctures impact the effective responses of Native American and other diverse groups. These issues are framed within the national debate regarding cultural significance and bear directly upon the success of other preservation efforts.

ContributorsWilliams, Deborah (Author) / Brandt, Elizabeth A. (Thesis advisor) / Carr, Christopher (Committee member) / Astor-Aguilera, Miguel (Committee member) / Semken, Steven C (Committee member) / Welch, Peter (Committee member) / Arizona State University (Publisher)

Created2012

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