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In order to cope with the decreasing availability of symphony jobs and collegiate faculty positions, many musicians are starting to pursue less traditional career paths. Also, to combat declining audiences, musicians are exploring ways to cultivate new and enthusiastic listeners through relevant and engaging performances. Due to these challenges, many…

In order to cope with the decreasing availability of symphony jobs and collegiate faculty positions, many musicians are starting to pursue less traditional career paths. Also, to combat declining audiences, musicians are exploring ways to cultivate new and enthusiastic listeners through relevant and engaging performances. Due to these challenges, many community-based chamber music ensembles have been formed throughout the United States. These groups not only focus on performing classical music, but serve the needs of their communities as well. The problem, however, is that many musicians have not learned the business skills necessary to create these career opportunities. In this document I discuss the steps ensembles must take to develop sustainable careers. I first analyze how groups build a strong foundation through getting to know their communities and creating core values. I then discuss branding and marketing so ensembles can develop a public image and learn how to publicize themselves. This is followed by an investigation of how ensembles make and organize their money. I then examine the ways groups ensure long-lasting relationships with their communities and within the ensemble. I end by presenting three case studies of professional ensembles to show how groups create and maintain successful careers. Ensembles must develop entrepreneurship skills in addition to cultivating their artistry. These business concepts are crucial to the longevity of chamber groups. Through interviews of successful ensemble members and my own personal experiences in the Tetra String Quartet, I provide a guide for musicians to use when creating a community-based ensemble.

ContributorsDalbey, Jenna (Author) / Landschoot, Thomas (Thesis advisor) / McLin, Katherine (Committee member) / Ryan, Russell (Committee member) / Solis, Theodore (Committee member) / Spring, Robert (Committee member) / Arizona State University (Publisher)

Created2013

Gendering consumption

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In "Gendering Consumption," Jayne Kaiser explores the public consumption experience associated with late-nineteenth century Parisian department store within the context of the leisure travel industry. Capitalizing on increased travel abroad, the Bon Marché department store attempted to attract British and American tourists (and their money) to the store by marketing…

In "Gendering Consumption," Jayne Kaiser explores the public consumption experience associated with late-nineteenth century Parisian department store within the context of the leisure travel industry. Capitalizing on increased travel abroad, the Bon Marché department store attempted to attract British and American tourists (and their money) to the store by marketing shopping as a cultural experience. The production and distribution of Souvenir booklets that mirrored the organization, content, and imagery of travel guides offered an opportunity for the Bon Marché to position the store among traditional cultural institutions. By focusing on the material and non-material experiences of men in the Bon Marché described in narratives and diaries, "Gendering Consumption" advocates for a more comprehensive and inclusive understanding of public consumption. Careful not to minimize the important role the department store played in the increasing agency of women, the author challenges historians to consider alternative spaces created by department stores as new products of masculine consumption. In an innovative approach, "Gendering Consumption" analyzes government documents to discover how American tourists used the new retailing model perfected by department stores such as the Bon Marché, to create opportunities for economic transgressions in the form of tariff fraud.

ContributorsKaiser, Jayne (Author) / Thompson, Victoria (Thesis advisor) / Fuchs, Rachel (Committee member) / Wright, Johnson (Committee member) / Arizona State University (Publisher)

Created2012

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