This thesis project consists of a digital creative booklet educating consumers on the issue of fast fashion and the overconsumption of clothing. It also consists of easy to follow recommendations for consumers to begin their sustainable journey in fashion as well as resources for them to use to educate themselves further. The goal of the document is to be an introductory educational tool that spreads awareness while also being easy to understand and visually appealing.

According to Fashion Theory: The Journal of Dress, Body & Culture, fashion is defined as "the cultural construction of the embodied identity." (Steele 2012). Fashion is a complex subject that utilizes media to instill understanding and the significance of its products to consumers through advertisement. It is highly influential on consumers' behaviors and self-image. In this thesis, I provide the historical context of the fashion industry’s media channels that have shaped the perspective and importance of youthful physical features leading to a youth-centric market. It also examines the current practices and representation in media. The insights from this research provide an understanding of how ageism is prevalent in various forms of media and identifies the implications of the perception of older consumers.