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Description
The ASU Men's Gymnastics Team has had a rich tradition rooted in success for over 60 years. Since being dropped from the NCAA in 1993, this team has fought to regain NCAA status as well as continue the tradition of men's gymnastics at Arizona State. Despite the adversity that the

The ASU Men's Gymnastics Team has had a rich tradition rooted in success for over 60 years. Since being dropped from the NCAA in 1993, this team has fought to regain NCAA status as well as continue the tradition of men's gymnastics at Arizona State. Despite the adversity that the sport of collegiate men's gymnastics has faced in terms of a nationwide loss of funding, the ASU team continued to grow over the past three years and serve as an example to struggling college programs looking to combat a loss of funding and scholarships. Marketing plays an instrumental role in the journey towards re-instatement into the NCAA. Through digital marketing, direct marketing, business partnerships and detailed market segmentation, this organization has made strides towards achieving its goal of re-gaining Division 1 status as an organization. Evidence of continued growth of fundraising has allowed the team to attract recruits as well as gain more exposure as a team through competing at higher profile competitions both in the United States and abroad. Fundraising success paired with a restructured social media strategy and approach has translated to increased support and exposure for this program. From a digital perspective, the program has stayed ahead of the curve in terms of digital marketing strategy relating to video production, website design and crowd funding. Partnerships with businesses and gymnastics support organizations have furthered the ASU Men's Gymnastics teams mission and goals. These partnerships have stimulated our relationship with our community as well as provided us with countless funds and opportunities to continue to grow as a program.
ContributorsVan De Motter, Vincent Charles (Author) / Ostrom, Lonnie (Thesis director) / Giles, Bret (Committee member) / Department of Marketing (Contributor) / Barrett, The Honors College (Contributor)
Created2016-12
Description

Given the growing reports of toxic gymnastics culture and evidence of mental health issues in gymnasts, this study aims to fill in the gaps surrounding the causes of poor mental health and wellbeing of gymnasts as a result of negative gymnastics culture focusing on the idea of mental toughness. Current

Given the growing reports of toxic gymnastics culture and evidence of mental health issues in gymnasts, this study aims to fill in the gaps surrounding the causes of poor mental health and wellbeing of gymnasts as a result of negative gymnastics culture focusing on the idea of mental toughness. Current college gymnasts (n=7) completed a questionnaire and in-person interview to discuss their ideas around mental toughness, their experience with gymnastics culture and the coaching behaviors that create it, and their understanding of their own mental health. 7 participants completed all materials. Results showed that all participants had a mental toughness score falling in the “average” or “good” range with a mean score of 85 out of 140. Mental toughness was mentioned in a negative context 95 times overall and a in positive context 41 times overall during interviews. 6 participants rated their overall experience of gymnastics culture as average and 1 rated it as good, but when reflecting on their most negative experiences of gymnastics culture 4 participants rated their experience as average and 3 rated their experiences as bad. All participants expressed having experienced symptoms of poor mental health in the past 4 months and witnessed symptoms of poor mental health in teammates. 6 participants were unlikely to communicate their symptoms and 4 were unlikely to seek professional help, yet the number of participants likely to offer direct support or encourage teammates to communicate symptoms with a coach/trainer was 5 and 4 respectively. Negative mentions of mental health overall (118) was three times higher than positive mentions of mental health (43) during interviews. As a whole, gymnasts who experienced negative gymnastics culture struggled to recognize poor mental health/wellbeing and viewed mental toughness as synonymous with enduring mental and physical pain. Starting gymnastics at a young age and development in the sport and ideas becoming internalized as part of self, as well as negative coaching behaviors and abuse were referenced as potential reasons for poor understanding of mental health in gymnasts. Recommendations for improvement of gymnastics culture to prevent the negative consequences on gymnasts understand of their mental health include (1) acknowledgement and awareness by coaches of the impact their behaviors can have on gymnasts, (2) building strong personal connections with gymnasts, (3) increasing coaches and support staffs understanding of mental health symptoms so they can recognize them in gymnasts, and (4) promoting and encouraging meaningful conversations around mental health to remove stigma and fear of retaliation for gymnast.

ContributorsRedmond, Isabel (Author) / Hoffner, Kristin (Thesis director) / Miossi, Lindsey (Committee member) / Hogan, Jessica (Committee member) / Barrett, The Honors College (Contributor)
Created2023-05