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Numerous studies have examined the attachments individuals have to the places they visit, and that those attachments are formed through experiencing a place in person. This study is unique in that it examines pre-trip place attachment formation via the use of mobile technology and social media. It proposes that media

Numerous studies have examined the attachments individuals have to the places they visit, and that those attachments are formed through experiencing a place in person. This study is unique in that it examines pre-trip place attachment formation via the use of mobile technology and social media. It proposes that media experienced through the use of a participant's smartphone can foster the development of positive emotions, which in turn, facilitates greater mental imagery processing that ultimately influences pre-trip place attachment formation. An experimental design was constructed to examine how text and video on a destination's Facebook page influences an individual's emotions, mental imagery, and subsequently attachment to that destination. Specifically, a 2 (narrative text vs. descriptive text) x 2 (short, fast-paced video vs. long, slow-paced video) between-subjects design was used. A total of 343 usable participant responses were included in the analysis. The data was then analyzed through a two-step process using structural equation modeling. Results revealed no significant influence of textual or video media on emotions although the choice in text has a greater influence on emotions than choice in video. Additionally, emotions had a significant impact on mental imagery. Finally, mental imagery processing had a significant impact on only the social bonding dimension of place attachment. In conclusion, while media had no significant impact on emotions, the effect of previous traveler's retelling of personal accounts on the emotions of potential travelers researching a destination should be examined more closely. Further, the study participants had no prior experience with the destination, yet emotions influenced mental imagery, which also influenced social bonding. Thus further research should be conducted to better understand how potential traveler's image of a destination can be affected by the stories or others.
ContributorsPlunkett, Daniel (Author) / Budruk, Megha (Thesis advisor) / Lee, Woojin (Thesis advisor) / Wetmore, Jameson (Committee member) / Wise, Greg (Committee member) / Arizona State University (Publisher)
Created2013
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Description
While many report positive changes after completing a long distance hike on the PCT, many who return experience a sense of depression or intense sadness. This sadness can be debilitating, but very little research has been done to explore possible causes and remedies. This thesis argues that volatile environmental conditions

While many report positive changes after completing a long distance hike on the PCT, many who return experience a sense of depression or intense sadness. This sadness can be debilitating, but very little research has been done to explore possible causes and remedies. This thesis argues that volatile environmental conditions on the Pacific Crest Trail act in a similar way to that of entities such as fraternities and the military in that the effort required to be initiated must be justified with the value received. As such, thru-hikers increase the value of the trail for themselves along with the cultural values that the trail may hold. These cultural values are predominantly equality, liberty, and the concept of the sublime. However, as nature is understood to be the opposite of urban environments, urban environments take on qualities of inequality, oppression, and corruption in the eyes of the hiker. These qualities then cause a hiker distress upon returning from their six month journey in that they have to both exist in and participate with such a society.
ContributorsRestrepo, Daniel Sebastian (Author) / Popova, Laura (Thesis director) / Roberts, Nicole (Committee member) / School of Life Sciences (Contributor) / Barrett, The Honors College (Contributor)
Created2017-05