Matching Items (2)
Description
As the premier colligate summer league in the country, the Cape Cod Baseball League has operated since 1885 and has seen over one thousand all-time alumni step foot in professional baseball. Every season, each of the CCBL's ten teams call upon some of the nation's top aspiring sports broadcasters, writers, and social media managers to spearhead the coverage of the league and tell the stories of the summer. However, while the season offers hours of repetition and exposure to players and journalists alike, the league's coverage capabilities fall short of its high potential due to inconsistencies and inadequacies that restrain its media content from matching the level of baseball that takes place on the field. Through the identification of specific problems within the league's broadcast equipment, its varying platforms, and its growing gap between individual coverage teams, this thesis offers both short-term and long-term solutions that aim to raise the standards and capabilities of league content while also raising awareness of the issue itself. While considering the Cape Cod League's unique non-profit business model and its most recent financial situation, this thesis also illustrates opportunities within fundraising events, the league's online audience, and its vast alumni network that can create a sustainable business plan for the near and distant future of the Cape Cod Broadcast Network.
ContributorsKercheval, Kyle Nicholas (Author) / Kurland, Brett (Thesis director) / Cesmat, Brad (Committee member) / W.P. Carey School of Business (Contributor) / Walter Cronkite School of Journalism and Mass Communication (Contributor) / Barrett, The Honors College (Contributor)
Created2018-05
Description
A core tenet of production can be summarized that if you are doing your job right, no one will notice. But this can come back to count against production in that when things go right, then people think that it is easy to do and therefore to replace. And as production is something unseen by the camera, it can often be lost or overlooked in favor of those seen and presented by the camera. This project was motivated from my own interest in media production and my experience at the Walter Cronkite School of Journalism and Mass Communication in classes and available opportunities. And due to my own interests in production, an objective of this thesis and process was to find how my own school compared to other big journalism schools and if my interests had a possibility of turning into a viable career. This thesis focuses on broadcast media production in primarily three areas: news, sports, and entertainment. 10 different media production professionals were interviewed to get first-hand knowledge of production in these chosen media areas and journalism schools. My thesis breaks into three main topics that cover a range of aspects of production. The first topic focuses on the effects of developing technology and funding concerns. The second topic is on how production is taught or not in journalism schools. And the third topic looks at job possibilities for production. Through interviews with professionals, personal histories and job statistics, this thesis aims to show that production should be taught in journalism schools, as it is still a viable career path with possibilities beyond just the typical news newscast.
ContributorsDickens, Hannah Marie (Author) / Jacoby, Jim (Thesis director) / Delaney, Ebonye (Committee member) / School of Film, Dance and Theatre (Contributor) / Walter Cronkite School of Journalism and Mass Communication (Contributor) / Barrett, The Honors College (Contributor)
Created2017-12