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Description
With a new generation entering the workforce, a strong economy, and a low unemployment rate, the factors that new graduates value when looking for a job is changing. More new graduates and companies alike are working to adapt to this new environment. One way in which they are doing this is through being socially responsible. The purpose of this study is to research the extent to which an organization's Corporate Social Responsibility Programs impact a student’s desire to work for them. I aim to answer the question: how do the social responsibility efforts of companies impact college student’s willingness to work for a given company by looking at these programs on a micro level.
I gathered research by surveying undergraduate students at Arizona State University. The questions in this survey dealt with job search values, CSR knowledge, CSR interest and more. Throughout this survey, I largely focused on the differences between business and non-business students. There is evidence in this study to suggest that all groups of students value working for a socially responsible company, but business students are more familiar with these companies and more likely to research them. There is not a consensus on what companies students view to be socially responsible, but there are common factors in what students look for in a Corporate Social Responsibility program. This study has a number of practical implications for companies looking to attract the best talent based on their Corporate Social Responsibility initiatives. Recommendations are based on survey findings and research from secondary sources.
I gathered research by surveying undergraduate students at Arizona State University. The questions in this survey dealt with job search values, CSR knowledge, CSR interest and more. Throughout this survey, I largely focused on the differences between business and non-business students. There is evidence in this study to suggest that all groups of students value working for a socially responsible company, but business students are more familiar with these companies and more likely to research them. There is not a consensus on what companies students view to be socially responsible, but there are common factors in what students look for in a Corporate Social Responsibility program. This study has a number of practical implications for companies looking to attract the best talent based on their Corporate Social Responsibility initiatives. Recommendations are based on survey findings and research from secondary sources.
ContributorsHarrell, Julianna Kara (Author) / Marcie, LePine (Thesis director) / Jessica, Hirshorn (Committee member) / Dean, W.P. Carey School of Business (Contributor, Contributor) / Thunderbird School of Global Management (Contributor) / Department of Management and Entrepreneurship (Contributor) / Barrett, The Honors College (Contributor)
Created2019-05
Description
For decades, corporate firms have included corporate responsibility initiatives in their regular business functions in an effort to communicate a priority toward the communities they operate in, rather than just the customers they serve. These actions \u2014 whether implemented through financial or human resources \u2014 have grown to be a common addition to business models across industries. In recent years, however, the simple addition of a community-oriented campaign to a firm's regular business proceedings have become less effective in positioning a firm as a devoted corporate citizen. Today, consumers have access to more information and opportunities for substitutes than ever before, and as they make buying decisions, they are interested in seeing the firms they support orient themselves at the heart of community engagement, rather than interacting with the community through passive support. This study and discussion highlights the trends that several corporate responsibility professionals have seen emerge in recent years regarding their respective employers' corporate responsibility initiatives. Thoughts and reactions from corporate responsibility managers representing financial, education, insurance, and technology companies will be synthesized and analyzed for trends and shared positive and negative experiences related to their common work in initiating corporate responsibility programs at their respective firms. The discussion will also illustrate the specific challenges each of the professionals face daily in implementing successful CR programs within their firms. In aggregate, this discussion will provide a comprehensive look at what exactly firms are doing in today's CR sphere: it will demonstrate what trends are working well, which have yet to be tailored to have the best impact, and what is to come of the corporate firm's relationship with its community.
ContributorsRoberts, Katelyn J. (Author) / Mokwa, Michael (Thesis director) / Eaton, John (Committee member) / School of Community Resources and Development (Contributor) / W.P. Carey School of Business (Contributor) / Department of Management and Entrepreneurship (Contributor) / Barrett, The Honors College (Contributor)
Created2018-05