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- Creators: Carlson, Cheree
- Creators: Department of Management and Entrepreneurship
Description
This dissertation explores the rhetorical significance of persecution claims produced by demonstrably powerful publics in contemporary American culture. This ideological criticism is driven by several related research questions. First, how do members of apparently powerful groups (men, whites, and Christians) come to see themselves as somehow unjustly marginalized, persecuted, or powerless? Second, how are these discourses related to the public sphere and counterpublicity? I argue that, despite startling similarities, these texts studied here are best understood not as counterpublicity but as a strategy of containment available to hegemonic publics. Because these rhetorics of persecution often seek to forestall movements toward pluralism and restorative justice, the analysis forwarded in this dissertation offers important contributions to ongoing theoretical discussions in the fields of public sphere theory and critical cultural theory and practical advice for progressive political activism and critical pedagogy.
ContributorsDuerringer, Christopher (Author) / Brouwer, Daniel (Thesis advisor) / Carlson, Cheree (Committee member) / McDonald, Kelly (Committee member) / Arizona State University (Publisher)
Created2011
Description
In today’s society we see an increasing amount of food being wasted because of impractical aesthetic production standards and idealistic consumer standards. Unrealistic ideals regarding outward produce appearance drive these standards. As imperfect, ugly produce waste is on the rise, further research on what drives consumer preferences is necessary to combat this growing issue. Variations in outside appearance deem produce imperfect despite its perfectly normal interior quality. In this research, I will explore whether a market segmentation variable such as political ideology drives purchase for imperfect, inferior produce. I will also explore whether a balance salient condition, indicated through balance-oriented slogans, drives purchase for imperfect, inferior produce. I will study the differences between vertical differentiation and horizontal differentiation as they relate to consumer identity. I will also study how all consumers, in particular conservatives, utilize balance motive and compensatory reasoning to justify their purchasing decisions. In a polarized society with dominant political identities, marketers can more easily target consumers through their political opinions. By understanding consumers’ ideology, marketers can improve marketing efforts that will ultimately better appeal to their rationale. Through a pretest measuring how many oranges were taken in balance-oriented conditions and a main field study, I investigate how political ideology plays a role in influencing the number of imperfect, inferior oranges taken. I also investigate how balance salient conditions play a role in influencing how many imperfect, inferior oranges consumers will take. This study opens doors for future research to further investigate how political ideology and balance salient conditions may impact consumer preference for imperfect, unattractive produce items.
ContributorsGoldhirsch, Julia (Author) / Lisjak, Monika (Thesis director) / Mandel, Naomi (Committee member) / Department of Marketing (Contributor) / Department of Psychology (Contributor) / Department of Management and Entrepreneurship (Contributor) / Barrett, The Honors College (Contributor)
Created2020-05