Based on existing research, state wildlife agencies should be diversifying their management activities to reflect both utilitarian and biocentric values. Yet agencies are still focused primarily on managing land and wildlife resources for hunting and fishing, partly because of revenues associated with permits and licenses (Jacobson et al., 2022; Manfredo, 2008). My research examines the values which state agencies emphasize in managing wildlife and engaging the public. Public-facing agency webpages are one way to investigate the values that drive agencies’ management priorities and activities. By looking at how information is represented on their main webpages, one can infer who the intended audience is, and which values guide their actions. Thus, my research aims to analyze how state management activities and associated information—as featured on their websites—represent public wildlife values and the trend away from utilitarianism (especially hunting and fishing) toward protectionism through wildlife conservation. Specifically, I ask: How do state-level wildlife agencies present and communicate wildlife management issues and reflect their different wildlife values—ranging from utilitarianism with emphasis on recreational use and enjoyment by people toward mutualist benefits that also protect wildlife—through their websites?