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- All Subjects: Political Science
- Creators: Thomson, Henry
- Status: Published
This paper analyses key papers in audience cost literature and proposes a direction forward in audience cost literature by examining how an audience gets influenced and or how the audience's preferences are created. The paper posits that by looking at how audiences are influenced a leader's decision structure can be further clarified. The paper places an emphasis on how information and agenda-setting are crucial to developing a framework for the task of elucidating audience costs.
This paper examines the possible ties between social media influencers and their potential impact on the rise in affective polarization in the United States. With the growth of social media, its transition into a primary source of news, and with the open political atmosphere, one is left to wonder about the potential impact social media and its influencers may have on American affective polarization. The survey presented within the paper was designed in hopes of drawing a connection between the two, and to what extent it might be happening.