Matching Items (6)
Filtering by

Clear all filters

137658-Thumbnail Image.png
Description
The following paper is a proposal for marketing materials advertising the W. P. Carey Leaders Academy and the experience of business students in Barrett, The Honors College. There is a distinct need for materials that market to and inform prospective students about the experiences and feeling of community that can

The following paper is a proposal for marketing materials advertising the W. P. Carey Leaders Academy and the experience of business students in Barrett, The Honors College. There is a distinct need for materials that market to and inform prospective students about the experiences and feeling of community that can be attained from being a student in the W. P. Carey Leaders Academy, which is "a community designed exclusively for premier students enrolled in the W. P. Carey School of Business" (W. P. Carey Leaders Academy). The challenge of successfully creating these materials was approached with various methods of data collection and research. The data collection included a review of Arizona State University (ASU), the W. P. Carey School of Business, and Barrett, The Honors College marketing materials, a review of materials from competing institutions, and scholarly articles on the subject of recruitment and marketing. Admission-based data from groups of excelling students was featured. Finally, interviews and surveys with current faculty, staff, and students were conducted to supplement the research and data collection. Analysis of the data provided insight into best practices when marketing from universities and provided an understanding of appropriate methods for marketing this information. The data indicated that creating an online viewbook, like the one currently marketing the entire business school, as well as providing a physical postcard mailer directing students to the online viewbook, would be the best strategy for marketing the W. P. Carey Leaders Academy. The sections of the viewbook this paper proposes to include are Why the W. P. Carey Leaders Academy, W. P. Carey Leaders Academy Experience, Student Life, Academic Success, Involvement, Scholarship, Professional Future, Barrett, The Honors College, For Parents, and Next Steps. Details of the Time, Cost, and Project Personnel follow.
ContributorsHerrold, Kelsey Jayne (Author) / Eaton, John (Thesis director) / Desch, Tim (Committee member) / Wilson, Jill (Committee member) / Barrett, The Honors College (Contributor) / Department of Marketing (Contributor) / W. P. Carey School of Business (Contributor) / Department of English (Contributor) / Hugh Downs School of Human Communication (Contributor)
Created2013-05
Description
This paper explores political indifference in Arizona State University undergraduate students. Indifference is growing at an alarming rate, and as of the last 50 years, young voters between the ages of 18 and 29 have the lowest voter turnout rate. This analysis into ASU students finds that a combination of

This paper explores political indifference in Arizona State University undergraduate students. Indifference is growing at an alarming rate, and as of the last 50 years, young voters between the ages of 18 and 29 have the lowest voter turnout rate. This analysis into ASU students finds that a combination of identity, media, and uncertainty play a large role in political indifference through the lens of communication theory.
ContributorsAhmad, Fajr (Author) / Edson, Belle (Thesis director) / Bryant, George (Committee member) / Symonds, Adam (Committee member) / Barrett, The Honors College (Contributor) / Hugh Downs School of Human Communication (Contributor)
Created2023-12
165118-Thumbnail Image.png
Description

Turning Point USA’s “Exposing Critical Racism Tour” website incorporates imagery and language to purport an alternate reality of critical race theory (critical race theory) in opposition to intellectuals in order to incite an ideological war against teachings of intellectuals. In order to create a sound argument and analysis of the

Turning Point USA’s “Exposing Critical Racism Tour” website incorporates imagery and language to purport an alternate reality of critical race theory (critical race theory) in opposition to intellectuals in order to incite an ideological war against teachings of intellectuals. In order to create a sound argument and analysis of the historical and political framework constituted within their page and advertisements, I introduce a bridge between the largely political theory of anti-intellectualism and the rhetorical theory of rhetorical narrative. I propose Anti-Intellectualist Narrative Theory (ANT) as a new theoretical lens for analyzing the nationalistic and populist rhetorical frame created by an extensive history of oppositions to individuals who purport an intellectual authority over the common people. In constructing ANT, I aim to recognize how anti-intellectualism functions as a rhetorical narrative through three rhetorical strategies: anti-rationality, anti-elitism, and unreflective instrumentalism.

ContributorsKohtz, Corbin (Author) / LeMaster, Loretta (Thesis director) / Stephenson, Megan (Committee member) / Suk, Mina (Committee member) / Barrett, The Honors College (Contributor) / Hugh Downs School of Human Communication (Contributor) / School of Politics and Global Studies (Contributor) / Department of English (Contributor)
Created2022-05
Description
Education in state politics is critical for undergraduate students in the School of Politics and Global Studies at Arizona State University. At our four-year universities, the only Arizona state politics courses that are taught are to fill teacher certification requirements. This project intends to propose alternative pedagogy to an existing

Education in state politics is critical for undergraduate students in the School of Politics and Global Studies at Arizona State University. At our four-year universities, the only Arizona state politics courses that are taught are to fill teacher certification requirements. This project intends to propose alternative pedagogy to an existing Arizona State University course titled POS 417 - "Arizona Politics". Through reviewing the literature surrounding discipline-based learning, simulations, and active learning findings concluded that students benefit from engagement and active participation in simulated activities, in addition to longer retention of material. In addition to literature, interviews with two former practitioners and responses from a short student attitude survey coincided these findings. Overall, SPGS and Arizona State University would benefit from a simulated Arizona state politics course being available to them.
ContributorsNiehoff, Megan (Author) / Woodall, Gina (Thesis director) / Lennon, Tara (Committee member) / Barrett, The Honors College (Contributor) / School of Politics and Global Studies (Contributor) / Walter Cronkite School of Journalism and Mass Comm (Contributor) / Hugh Downs School of Human Communication (Contributor)
Created2024-05
Description

Students who transfer to a university from a community college are a diverse, resilient group of individuals who often face many challenges and barriers upon transitioning from a 2-year institution to a 4-year institution. Due to their upper-division status upon arrival at the university, transfer students are often overlooked and

Students who transfer to a university from a community college are a diverse, resilient group of individuals who often face many challenges and barriers upon transitioning from a 2-year institution to a 4-year institution. Due to their upper-division status upon arrival at the university, transfer students are often overlooked and even unsupported throughout multiple aspects of the transfer process. To further understand the issues that are faced by transfer students throughout the transfer process, we conducted research to get a better understanding of exactly who transfer students are, what challenges they face, and how universities can better support these students so they are able to complete their baccalaureate. We compiled this research into an annotated bibliography and developed a presentation to discuss our findings, personal anecdotes, and the suggestions we have to help Barrett, the Honors College move towards a more transfer-receptive culture. All questions asked during the presentation have been documented.

ContributorsAutote, Abreanna (Author) / Loera, Cristian Peter (Co-author) / Ingram-Waters, Mary (Thesis director) / Abril, Lauren (Committee member) / Hugh Downs School of Human Communication (Contributor) / Department of Psychology (Contributor) / Barrett, The Honors College (Contributor)
Created2021-05
Description

Students who transfer to a university from a community college are a diverse, resilient group of individuals who often face many challenges and barriers upon transitioning from a 2-year institution to a 4-year institution. Due to their upper-division status upon arrival at the university, transfer students are often overlooked and

Students who transfer to a university from a community college are a diverse, resilient group of individuals who often face many challenges and barriers upon transitioning from a 2-year institution to a 4-year institution. Due to their upper-division status upon arrival at the university, transfer students are often overlooked and even unsupported throughout multiple aspects of the transfer process. To further understand the issues that are faced by transfer students throughout the transfer process, we conducted research to get a better understanding of exactly who transfer students are, what challenges they face, and how universities can better support these students so they are able to complete their baccalaureate. We compiled this research into an annotated bibliography and developed a presentation to discuss our findings, personal anecdotes, and the suggestions we have to help Barrett, the Honors College move towards a more transfer-receptive culture. All questions asked during the presentation have been documented.

ContributorsLoera, Cristian Peter (Author) / Autote, Aubreanna (Co-author) / Ingram-Waters, Mary (Thesis director) / Abril, Lauren (Committee member) / Hugh Downs School of Human Communication (Contributor) / Department of Psychology (Contributor) / Barrett, The Honors College (Contributor)
Created2021-05