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- Creators: Department of Finance
- Creators: Hu, Jie
- Creators: Nguyen, Kelley
Description
This research project examines the craft brewing industry and its position in the North American market. Specifically, this research will highlight the most important aspects of the product market, cost structure, market trends, as well as an assessment of the viability of several modes of entry. The data and analysis provided indicates that the industry is promising and poised to grow in comparison to many other sectors within the alcoholic beverages industry, as demand for differentiated craft beer products is relatively strong. The continued existence of craft brewing would not be made possible without the devotion and dedication of individuals simply interested in brewing recipes at home. Although the process of brewing remains relatively traditional, the paper will discuss the possibilities to diversify as a successful craft brewing brand due to consumers' willingness and curiosity to try new beverages. Production details and supply chain processes will be discussed to fully understand the fruitful beginnings of a local brewer to a large scale company that distributes nationwide. Nonetheless, prominent risks include extensive regulatory hurdles ranging from local to federal levels and threats from significant established competitors. These competitors and their business activities will be heavily discussed as it pertains to the question of whether entering the market is a smart business decision. The purpose of this research is to provide potential business owners and investors the strength and knowledge to engage in the craft brewing industry. In essence, the business decision to participate in the craft brewing industry is met with encouragement from an avid consumer base, collaboration with competitors, and an undying passion to brew quality beer for consumption.
ContributorsKnapp, Kurt (Co-author) / Wu, Katherine (Co-author) / Nguyen, Kelley (Co-author) / Budolfson, Arthur (Thesis director) / Bhattacharya, Anand (Committee member) / Department of Finance (Contributor) / Department of Economics (Contributor) / Department of Supply Chain Management (Contributor) / School of Mathematical and Statistical Sciences (Contributor) / School of Accountancy (Contributor) / Hugh Downs School of Human Communication (Contributor) / Barrett, The Honors College (Contributor)
Created2016-12
Description作为凸显国际竞争战略的重要标志性产业之一，MEMS传感器因其技术含量高、市场前景广阔等特征备受全球主要国家的重点关注。我国MEMS传感器产业驱动力主要表现为政策的正向驱动效应明显，下游需求潜力巨大，资本流入效应明显，企业研发重视程度不断提高等。在这些驱动因素下，我国MEMS产业涌现出以敏芯股份为代表的诸多优秀企业，国产化MEMS逐步在单一产品上突破外商“包围”，在全球占据较大市场份额，初步实现了点的突破。从MEMS产业本身来看，MEMS产品的商业进程慢、生产工艺非标准化、严重依赖下游应用场景、需求定制化程度高，技术端和需求端匹配要求极高，这意味着MEMS企业的先发优势尤其重要。然而，从技术成熟度、企业经营状况、竞争者数量等方面来看，本土MEMS传感器行业的替代趋势尚处初级阶段。企业规模还只是国际领先企业的零头， 产品比较单一，集成化集中度不高，而且产品加工制造等关键环节还严重依赖象IMT, TSMC(台积电)这样的外资控股企业。
在此背景下，本文以我国MEMS传感器产业链为切入点，系统梳理MEMS传感器产业上、中、下游产业链的发展现状、竞争格局与发展趋势等。一方面，本文通过剖析全球MEMS产业链现状，并对比分析中国MEMS产业发展的现状、困境、不足和未来发展趋势，以此强化对MEMS产业更为深刻、理性和全面的认知；另一方面，本文通过对比分析中国MEMS上市公司主营策略，并结合敏芯股份、美新半导体等案例，分析国内MEMS相关企业的全产业链的竞争格局， 提出了本人对如何实现突围，如何在全球市场抢占先机的竞争战略思考。
ContributorsZhu, Xiaodan (Author) / Wu, Shin-Yi (Thesis advisor) / Hu, Jie (Thesis advisor) / Sun, Tianshu (Committee member) / Arizona State University (Publisher)
Created2023