Matching Items (2)
Description
It is important for organizations and businesses to have some kind of online presence, as there are enormous benefits, including utilizing the power marketing tools to provide services for people. However, creating a website with a strong presence is difficult, in addition to ranking your website to be on top of google. Thus, the goal of this project was to rank a website using several marketing tools to increase an organization’s search engine optimization (SEO) for the company, Artificial Grass Master.
ContributorsSanchez-Apodaca, Esperanza Angelica (Author) / Steve, Cho (Thesis director) / Cynthia, Reid (Committee member) / Tech Entrepreneurship & Mgmt (Contributor) / Barrett, The Honors College (Contributor)
Created2020-05
Description
SEO stands for search engine optimization. It is a powerful data analytics tool that can enhance a company’s online platform. The goal of SEO is to utilize Google’s algorithm in order to have your website ranked #1 on the SERP (search engine results page). This will increase user traffic to your site because more users will click on your page. My eyes were first opened to the SEO industry during my internship at Clutch where we used a balance of intercept and intent traffic to capture a large target audience in order to convert them into paying customers. Even though SEO is a newer strategy, it has a higher return on investment than typical paid advertisements. With this, smaller companies can learn SEO and outsmart the bigger companies, while using a smaller marketing budget.
ContributorsHaas, Shelby (Author) / Darcy, David (Thesis director) / Coleman, Christopher (Committee member) / Barrett, The Honors College (Contributor) / Department of Finance (Contributor)
Created2022-05