Matching Items (5)
Description
The purpose for this thesis is to analyze the past trends of international business and use that information to make conclusions for future events. In this paper, I explore the international business landscape since World War II, examine the five main cultural clusters, explore four different international business strategies, and draw conclusions based on logic derived from Dr. Dean Kashiwagi's Information Measurement Theory. It is my goal to develop rational conclusions based on acquiring as much information as possible. Specifically, the concepts of the "Event" and dominant information were used to predict future outcomes. A best value approach towards international management and strategic leadership is also explored in order to provide a framework for proper management techniques. My conclusions revolve around two main predictions: in the next thirty years a new manufacturing hub will emerge outside of Asia and as the world continues to globalize, cultural differences will blur and more firms will adopt a global standardization strategy as discussed in the Starbuck's case later in the paper.
ContributorsMiles, Jeffrey Robert (Author) / Kashiwagi, Dean (Thesis director) / Kashiwagi, Jacob (Committee member) / Department of Supply Chain Management (Contributor) / W. P. Carey School of Business (Contributor) / Barrett, The Honors College (Contributor)
Created2017-05
Description
Through this thesis we studied and interviewed 6 international business managers that oversee employees in countless countries, and the continents of where they work include: Europe, The Americas, Asia, and Africa. These six managers include: David Kuehn and Ann Marie Griffith from the United States; Bogdan Maliszewski from Poland; Denisa Madarova from the Czech Republic; Gert Schmidts from Germany; and Fer Amkreutz from the Netherlands. Per our interview questions, we discussed how these international managers view their company and culture, the external environment, the cultures they work with and oversee, and the future of international management in regards to a universal value system for business. Our questions were constructed using Hofstede's Cultural Dimensions so that we could better understand how Hofstede's Dimensions have changed due to the technological era, in regards to International Management Styles. In the end, we discovered that there is an undeniable change in how international managers are leading their teams. Throughout the business world, cultural dimensions are changing and are becoming more inclusive of other cultures. This allows managers to lead international teams more effectively and efficiently.
ContributorsGriffith, Henry Donovan (Co-author) / Kuehn, Amanda (Co-author) / Moore, James (Thesis director) / Lisjak, Monika (Committee member) / W.P. Carey School of Business (Contributor) / Department of Management and Entrepreneurship (Contributor) / Barrett, The Honors College (Contributor)
Created2018-05
Description
As the Hispanic community is expanding, television networks need to find or create content that can be distributed successfully in Latin America and the United States. To discover what can be sold internationally, this study is divided into three parts: Content, Sale and Distribution. In Section II (Content), what is selling in both the United States and Latin America was analyzed. Since telenovelas have been the most popular form of television entertainment in Latin America, telenovelas from the 80s to the present were investigated. Telemundo (owned by NBC) and Univision (owned by Univision Communications and Televisa Entertainment from Mexico) are the two most established networks broadcasting in Spanish in the US. Factors in Telemundo's ratings success were studied to determine whether "series" in Spanish were becoming the new form of telenovelas. Produced format sells for telenovelas in Spanish that derive from television shows in English were analyzed based on their content and success. English television shows that derive from telenovelas in Spanish were evaluated based on their reception by the Hispanic community in the US. In Section III (What to Sell?), suggestions on a new content are made based on the previous analysis. Section IV (Distribution) examines the rise of internet streaming services such as Netflix. This section comments on whether networks should distribute their content in streaming services vs. traditional network outlets.
ContributorsMonserrate, Angelica Krystal (Author) / Maday, Gregory (Thesis director) / Giner, Oscar (Committee member) / Bernstein, Gregory (Committee member) / School of Social Transformation (Contributor) / Thunderbird School of Global Management (Contributor) / Department of Management and Entrepreneurship (Contributor) / School of Film, Dance and Theatre (Contributor) / Barrett, The Honors College (Contributor)
Created2016-12
Description
In recent years, trade restrictions have been lifted, national borders have opened up, and technology has improved. As a result, companies have been able to expand beyond their home countries and operate in foreign markets. This phenomenon has led to the rise of multinational corporations. Although there are been a trend towards international pursuits, not all businesses have been successful overseas. Further, there is no foolproof way to guarantee that a company will be lucrative in other markets. Some large, well-known multinational corporations have experienced great success in their home markets as well as some foreign markets; however, the same companies have experienced defeat in other national markets. The international expansion strategy that a company must pursue in order to be successful in a foreign market varies depending on the company as well as the foreign market it is entering. For this reason, companies must tailor their foreign expansion strategies to each of the markets in which they operate. From Big Mac to Maharaja Mac: An Analysis of Brand Management Practices Across National Borders examines international business expansion, particularly looking at brand management practices utilized by an array of multinational corporations. This thesis aims to research, analyze, and pinpoint key international brand management strategies and then make recommendations for corporations that are currently operating in a single market but wish to expand their reach beyond their home market's national borders.
ContributorsNaidu, Deepika Sriramineni (Author) / Montoya, Detra (Thesis director) / Schlacter, John (Committee member) / W. P. Carey School of Business (Contributor) / Department of Marketing (Contributor) / Barrett, The Honors College (Contributor)
Created2016-12
Description
There is a theory in management that was taught to me when I first arrived at Arizona State. In my first TGM 101 class, I was told that the world was becoming smaller, and countries were becoming more and more interconnected. Generally speaking, this is true. We have seen unprecedented economic and technological growth on a scale never before seen in human history. Global supply chains, the internet; these new systems are changing the way the world works. Their greatest ambition was, in a sort-of perfect globalist view, the dissolution of borders (or at least, trade barriers) and increased interconnectivity. There was a classic idea that trade would bring new markets and provide opportunities to grow. There is a fundamental flaw with this theory: it fails to acknowledge our past.
We cannot ignore factors of religion, politics, and culture. There is a rise in political populism: Donald Trump’s “Make America Great Again” campaign, Brexit, a rise in Russian and Chinese nationalism, just to name a few. New global players want to establish themselves as leaders, through technology and territorial growth. The purpose of my research is to analyze China’s growth in the automotive sector, identify trade issues with respect to this industry between the United States and China, and to encourage others to re-evaluate our position in a global, interconnected economy. A global economy that is too dependent on a single, state-funded production hub is a vulnerable one. The main issues are in China’s unfair trade practices, including currency manipulation, Chinese import dumping, poor working conditions, safety standards violations, and nationalized or government owned businesses.
We cannot ignore factors of religion, politics, and culture. There is a rise in political populism: Donald Trump’s “Make America Great Again” campaign, Brexit, a rise in Russian and Chinese nationalism, just to name a few. New global players want to establish themselves as leaders, through technology and territorial growth. The purpose of my research is to analyze China’s growth in the automotive sector, identify trade issues with respect to this industry between the United States and China, and to encourage others to re-evaluate our position in a global, interconnected economy. A global economy that is too dependent on a single, state-funded production hub is a vulnerable one. The main issues are in China’s unfair trade practices, including currency manipulation, Chinese import dumping, poor working conditions, safety standards violations, and nationalized or government owned businesses.
ContributorsCepeda, Esteban Fernando (Author) / Ault, Joshua (Thesis director) / Gamso, Jonas (Committee member) / Thunderbird School of Global Management (Contributor) / Barrett, The Honors College (Contributor)
Created2020-05