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- Creators: Department of Marketing
Description
With brick-and-mortar retail actively under threat from a growing e-commerce market, companies are being challenged to re-evaluate the way they engage with their customers in the physical realm. Companies are under pressure to give consumers a reason to make a trip to their stores over succumbing to the convenience of sitting at home in their pajamas and shopping online. Because of the rapid development of e-commerce, there is a growing necessity for retailers to prove their worth by means of marketing the in-store experience as superior to that of what online could offer. Brands are navigating the grey area between the digital and physical realms in order to successfully fulfill the needs of the modern consumer through viewing these different entities as touchpoints in the overall consumer experience.
This study explores the connection between the interior design of retail spaces and consumer behavior in the direct-to-consumer environment. The research explores the relationships between consumer behavior, intangible brand identity, and the physical (brick-and-mortar) retail environment and explores interior design’s role in the development of a new form of retail found in brands whose presence began online and later entered the physical realm. Through analyzing store aesthetics, consumer preferences, and purchasing behavior, this research provides insight into what matters to consumers in a direct-to-consumer retail environment and how designers at the forefront of this movement are adapting, and ultimately draws conclusions about how companies can utilize interior design and store aesthetics as part of the consumer journey to maximize the impact of their brand experiences.
This study explores the connection between the interior design of retail spaces and consumer behavior in the direct-to-consumer environment. The research explores the relationships between consumer behavior, intangible brand identity, and the physical (brick-and-mortar) retail environment and explores interior design’s role in the development of a new form of retail found in brands whose presence began online and later entered the physical realm. Through analyzing store aesthetics, consumer preferences, and purchasing behavior, this research provides insight into what matters to consumers in a direct-to-consumer retail environment and how designers at the forefront of this movement are adapting, and ultimately draws conclusions about how companies can utilize interior design and store aesthetics as part of the consumer journey to maximize the impact of their brand experiences.
ContributorsCarr-Gasso, Lauren Nicole (Author) / Zingoni, Milagros (Thesis director) / Lisjak, Monika (Committee member) / Feil, Magnus (Committee member) / Dean, Herberger Institute for Design and the Arts (Contributor) / Department of Marketing (Contributor) / Barrett, The Honors College (Contributor)
Created2019-05
Description
Over the last few years, we have gradually entered a period of social unrest here in the United States. For the first time in my generation, we are seeing protests fill the streets of major cities across the nation; watching nervously as tensions rise amongst nationalities, religious groups, and political parties, and becoming increasingly more concerned as many powerful countries appear to be on the brink of war. Many people sit at home terrified, feeling as though their basic rights and freedoms are in jeopardy under the current tumultuous circumstances. In times such as these, it is the ideas of hope, unity and social empathy are essential to maintaining a functional society. As these issues continue to develop around me, I began to question my role and responsibilities as a designer in the efforts to battle the growing social injustice. I began my early research on the social implications of design and found that according to the US Census report from 2015, over 62% of the United States population live in a major city, and according to a report produced by the United Nations, over 60% of the people on the entire planet are projected to live in urban areas by the year 2030. Knowing these statistics, we can no longer claim to live in a world shaped primarily by nature, but instead in a designed and constructed environment shaped by human beings. In considering this fact, it became increasingly apparent that designers have tremendous influence over the physical and social progress of our world. But design runs deeper than just physical products in our culture, extending to every service and experience we encounter throughout the day. Conversely, although everything in our world has in some way been designed, not everything has been designed well. With this thesis I will address the social implications of interior design and the extents to which the social issues of equality and accessibility are currently being addressed through design. I will introduce the topics of inclusive design and social responsibility as they relate to the profession of interior design, and begin to question how our current module of education seeks to support these ideas of social progress in regard to the growing profession. This thesis will also serve as a reflection on my recent application of this research in an attempt to influence the designers and discipline around me.
ContributorsOkawa, Shanti Elizabeth (Author) / Smith, Brie (Thesis director) / Bernardi, Jose (Committee member) / The Design School (Contributor) / Barrett, The Honors College (Contributor)
Created2017-05
Description
The WELL Building Standard is the first of its kind to focus on the health and wellness of building occupants. It’s a dynamic rating system between design and construction with evidence-based health and wellness interventions. It’s a holistic design approach addressing seven concepts: air, water, nourishment, light, fitness, comfort, and mind. Within these concepts are 100 “features” intended to address specific aspects of occupant health, comfort, and knowledge. To model these concepts and features, I will be using my Spring 2022 interior design studio project to exemplify the importance and benefits of the WELL Building Standard in workplace design.
ContributorsRaines, Emilia (Author) / Jacobs, Cheri (Thesis director) / Bernardi, Jose (Committee member) / Barrett, The Honors College (Contributor) / Department of Marketing (Contributor) / The Design School (Contributor)
Created2022-05