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Creators: Department of Marketing

EATING DISORDERS AT ASU: HELPING STUDENTS GET THE RESOURCES THEY NEED

Description

College is an exciting time in a young student's life filled with many new experiences and opportunities for self-discovery. It also comes with a variety of challenges and stressors that must be traversed in a way that is healthy and beneficial for the student. During this time a variety of pressures may arise that lead to the onset of eating disorders. The purpose of this study is to discover students' awareness of the eating disorder resources available at Arizona State University (ASU) and design a series of creative documents based on the less-known resources that are available. This study used data from the ASU Wellness department, a primary research study done at ASU, as well as data from the National Eating Disorders Association (NEDA). Findings indicate that ASU is not effectively promoting its resources to students. However, by implementing the marketing strategies discussed here, it is possible to educate students and in turn introduce them to resources that could drastically improve their health.

ContributorsHilton, Caitlin M (Author) / Ostrom, Amy (Thesis director) / Fehler, Michelle (Committee member) / Barrett, The Honors College (Contributor) / Herberger Institute for Design and the Arts (Contributor) / Department of Marketing (Contributor)

Created2015-05

The Ugly Side of Beauty; A Second Look at Wendy Chapkis’ Beauty Secrets: Women and the Politics of Appearance

Description

In 1986, Wendy Chapkis published Beauty Secrets: Women and the Politics of Appearance, exploring beauty as it is interpreted through physical appearance, gender, and sexuality. Over thirty years later, many of the trends and problems Chapkis identified still exist or have gotten worse; we still live in a society that praises ideal physical beauty, and creates and reinforces unrealistic beauty standards. This research strives to determine why these problems still exist, and how to solve them. Through a combination of creative writing and analytic research, this project will discuss topics that have helped to create problems like cultural influences, gender norms, and the media, as well as discuss the consequences like mental health and eating disorders, and the unattainable ideal beauty standard. The purpose of this study is to bring new attention to the flaws of a society that teaches people they are defined by their appearance, in order to teach people what actions we need to take to make real progress. Research was conducted using an online survey to allow for anonymous, honest, responses, which were then analyzed to inspire sections of creative writing, as well as fuel the analytical research portions of the paper. In this way, the text mirrors Chapkis’ original style to connect and engage with readers. Research shows that many respondents know there are problems with society’s standards, but feel powerless to change anything. This study provides a platform to restart the conversation, and call people to action, to inspire people not to simply redefine beauty, but teach them that they should not define others or themselves by merely their physical appearance.

ContributorsFast, Elizabeth (Author) / Fontinha de Alcantara, Christiane (Thesis director) / Barca, Lisa (Committee member) / Hugh Downs School of Human Communication (Contributor) / Department of Marketing (Contributor) / Barrett, The Honors College (Contributor)

Created2019-05

Body Image, Disordered Eating, and Self-Esteem Among Young Adult Female Athletes in The Aesthetic Sports of Cheerleading, Gymnastics, Dance, and Swimming

Description

Women participating in the aesthetic sports of cheerleading, gymnastics, dance, and swimming are more prone to develop eating disorders and higher levels of body dissatisfaction than non-athletes. In addition to successful performance levels, female athletes participating in shape-based sports are expected to maintain a contradicting thin-build body type that not only satisfies society’s standards to look thin but also demonstrates the strength required to perform in specific sports. Female athletes are faced with sociocultural pressures that can lead to adopting thin-idealism, and further result in serious effects on an athlete’s perception of themselves, as well as their physical health. Social comparison and diet culture are other factors that contribute to an athlete’s unhealthy behaviors, and society’s involvement in media to equate beauty with women who have thin bodies and persuade individuals to never feel satisfied with their appearance is so long-established that many athletes strive for perfectionism. This study evaluated the relationship between female athletes in aesthetic sports and their feelings towards their body composition, eating habits, and self-esteem through an online questionnaire. Statistical analysis was conducted to determine trends, if any, between subgroups of respondents (n=58) who identify between 18 to 25 years old and have previously or currently participated in cheerleading, gymnastics, dance, and/or swimming. Data revealed that a majority of respondents often feel insecure about how their body looks during sports participation, and often experience social comparison to their teammates/peers. The most frequent activity to change body composition resulted in skipping meals/hunger cues among cheerleaders, dancers, and gymnasts, while swimmers engaged most in exercising more than once a day. Athletes with 10 or more years of athletic involvement also stated that they moderately to strongly related to the statement: “I think a lot about looking thin.” Ultimately, analysis supports that the sports industry requires more awareness of the health risks associated with certain sports, and how athletes and their coaches lack health-related education regarding proper nutrition, exercise, and body acceptance.

ContributorsThompson, Kyla (Author) / Smith, Lisa (Thesis director) / Hoffner, Kristin (Committee member) / Barrett, The Honors College (Contributor) / Department of Marketing (Contributor) / Department of Supply Chain Management (Contributor)

Created2022-05