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- All Subjects: Soccer
- All Subjects: Sports Business
- Creators: Eaton, John
Soccer is bar none, the most popular sport in the entire world. It is played, followed, and loved by virtually every single country on Earth. Despite this massive support for the sport which houses some of the world’s biggest names in the world, its shortcomings when dealing with issues of racial injustice and incidents of racist behavior have become more pronounced in recent years. Although this open discussion regarding racism within the sport has recently begun to sprout, its roots can be tied back to decades ago while continuing to the present day, with players, referees, coaches, fans, commentators, and more all involved on both sides of the issue. <br/> We found this topic to be most prevalent in today’s society after witnessing multiple shameful racist incidents that have occurred to some of the world’s biggest players throughout European football in 2019, as well as the recent ongoing fight for racial reform and increased awareness regarding racial injustice in the United States. By doing comprehensive research and<br/>analysis on such incidents that have occurred throughout the years we hope to raise more<br/>awareness regarding this subject that has plagued the beautiful game. In addition, we hope to<br/>offer ways to remedy the problem one step at a time, all while answering the tough, but necessary questions regarding what specifically should be done in the sport, that others have been afraid to talk about for far too long. Specifically, we wanted to mainly highlight the experience of black players, with a further discussion on other minority groups, in English and Italian football as these two leagues have been a part of the largest debate between how club traditions, player-fan interactions, league policies, and staff management have all affected the way we view the game as the endemic of racism within the sport is exacerbated.
Soccer is bar none, the most popular sport in the entire world. It is played, followed, and loved by virtually every single country on Earth. Despite this massive support for the sport which houses some of the world’s biggest names in the world, its shortcomings when dealing with issues of racial injustice and incidents of racist behavior have become more pronounced in recent years. Although this open discussion regarding racism within the sport has recently begun to sprout, its roots can be tied back to decades ago while continuing to the present day, with players, referees, coaches, fans, commentators, and more all involved on both sides of the issue. <br/> We found this topic to be most prevalent in today’s society after witnessing multiple shameful racist incidents that have occurred to some of the world’s biggest players throughout European football in 2019, as well as the recent ongoing fight for racial reform and increased awareness regarding racial injustice in the United States. By doing comprehensive research and analysis on such incidents that have occurred throughout the years we hope to raise more awareness regarding this subject that has plagued the beautiful game. In addition, we hope to offer ways to remedy the problem one step at a time, all while answering the tough, but necessary questions regarding what specifically should be done in the sport, that others have been afraid to talk about for far too long. Specifically, we wanted to mainly highlight the experience of black players, with a further discussion on other minority groups, in English and Italian football as these two leagues have been a part of the largest debate between how club traditions, player-fan interactions, league policies, and staff management have all affected the way we view the game as the endemic of racism within the sport is exacerbated.
This thesis seeks to analyze the changes in how current stadiums are being funded, the public’s reaction to and perception of those financing plans and what the future might hold. Research showed that tax dollars are increasingly unpopular and teams are moving away from using public money to fund sports venues. Gathered for this report, survey data of 815 Arizona State University students supported anecdotal evidence that people within a community are relatively unhappy with the idea of their money being used to partially subsidize wealthy sports organizations’ infrastructure. Altogether, recent evidence suggests that multi-use facilities funded in majority by private wealth are more popular and generate greater economic impact for the municipality than earlier in history, when heavily subsidized venues allowed teams to take advantage of local government and created fan mistrust.
With the data gathered from this research, both endemic and non-endemic brands looking to enter the Esports sponsorship space will be able to make informed decisions on which marketing decisions make the most sense financially and demographically. Furthermore, brands will be able to use this data to ensure a clear and consistent message across all platforms in future marketing campaigns.