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In 2020, the world was swept by a global pandemic. It disrupted the lives of millions; many lost their jobs, students were forced to leave schools, and children were left with little to do while quarantined at their houses. Although the media outlets covered very little of how children were

In 2020, the world was swept by a global pandemic. It disrupted the lives of millions; many lost their jobs, students were forced to leave schools, and children were left with little to do while quarantined at their houses. Although the media outlets covered very little of how children were being affected by COVID-19, it was obvious that their group was not immune to the issues the world was facing. Being stuck at home with little to do took a mental and physical toll on many kids. That is when EVOLVE Academy became an idea; our team wanted to create a fully online platform for children to help them practice and evolve their athletics skills, or simply spend part of their day performing a physical and health activity. Our team designed a solution that would benefit children, as well as parents that were struggling to find engaging activities for their kids while out of school. We quickly encountered issues that made it difficult for us to reach our target audience and make them believe and trust our platform. However, we persisted and tried to solve and answer the questions and problems that came along the way. Sadly, the same pandemic that opened the widow for EVOLVE Academy to exist, is now the reason people are walking away from it. Children want real interaction. They want to connect with other kids through more than just a screen. Although the priority of parents remains the safety and security of their kids, parents are also searching and opting for more “human” interactions, leaving EVOLVE Academy with little room to grow and succeed.

ContributorsParmenter, Taylor (Co-author) / Hernandez, Melany (Co-author) / Whitelocke, Kailas (Co-author) / Byrne, Jared (Thesis director) / Lee, Christopher (Committee member) / Kunowski, Jeff (Committee member) / Dean, W.P. Carey School of Business (Contributor, Contributor, Contributor) / Sandra Day O'Connor College of Law (Contributor) / Barrett, The Honors College (Contributor)
Created2021-05
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A look at COVID-19 as a disease and how it affected the United States and Arizona in 2020. An analysis of decisions by surrounding states and health and government officials is used to comprise a return to play plan for Arizona high school athletics.

ContributorsHite, Mackenzie Elizabeth (Author) / McIntosh, Daniel (Thesis director) / Lee, Christopher (Committee member) / Department of Marketing (Contributor) / School of Community Resources and Development (Contributor) / Barrett, The Honors College (Contributor)
Created2021-05
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A look at COVID-19 as a disease and how it affected the United States and Arizona in 2020. An analysis of decisions by surrounding states and health and government officials is used to comprise a return to play plan for Arizona high school athletics.

ContributorsHite, Mackenzie Elizabeth (Author) / McIntosh, Daniel (Thesis director) / Lee, Christopher (Committee member) / Department of Marketing (Contributor) / School of Community Resources and Development (Contributor) / Barrett, The Honors College (Contributor)
Created2021-05
Description

This thesis examines the differences in how professional male and female athletes and teams are portrayed in the media. Specifically, I analyze the ways female professional athletes and teams are typically not marketed as elite and are usually portrayed as lesser than their male colleagues. Given the scholarly literature on

This thesis examines the differences in how professional male and female athletes and teams are portrayed in the media. Specifically, I analyze the ways female professional athletes and teams are typically not marketed as elite and are usually portrayed as lesser than their male colleagues. Given the scholarly literature on the disparity between how male and female athletes are portrayed in sports media,, we might expect that news sources will diminish the accomplishments of female athletes through less coverage. Similarly, we might also expect that the themes covered in articles about female athletes and teams differ greatly from the themes that are covered with male athletes and teams. Through a quantitative analysis of media exposure and a qualitative analysis of radio articles from Arizona Sports 98.7FM from September of 2014, 2018, and 2020, we see that, while most news sources do write about female athletes and teams on a semi-regular basis, the themes explored do not always focus on the athletes but ten to emphasize their lives outside of the game. We are left with an understanding that female athletes and women’s professional sports teams are portrayed in a different light than male athletes and men’s professional sports teams. While female athletes are increasingly recognized in the media, men are still thought of as premier athletes while women are simply good among other women

ContributorsWilliams, Rachel Lynne (Author) / Ingram-Waters, Mary (Thesis director) / Schneiderman, Erin (Committee member) / Department of Marketing (Contributor, Contributor) / School of Community Resources and Development (Contributor) / Barrett, The Honors College (Contributor)
Created2021-05
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This case study is an analysis about the crisis communication tactics that were taken by Futbol Club Barcelona on September 20th and October 1st in regards to the events related to the Catalan Independence Referendum. This paper will analyze the Attribution Theory and what factors to consider when choosing a

This case study is an analysis about the crisis communication tactics that were taken by Futbol Club Barcelona on September 20th and October 1st in regards to the events related to the Catalan Independence Referendum. This paper will analyze the Attribution Theory and what factors to consider when choosing a crisis response strategy. The case study will also analyze the events that took place leading up to and the day the vote took place in Barcelona. It is important to note that this analysis will be done from a general soccer fan’s point of view.
I will begin with a literature review that covers the different crisis communication theories and approaches that fall under the Attribution Theory. I will then discuss the background behind the crisis I am analyzing. This section will include history about the Catalan Independence Movement, the relationship between Futbol Club Barcelona and Catalan Nationalism, and FC Barcelona relationship and involvement with the Independence Referendum. Lastly, I will analyze FC Barcelona’s crisis communication methods and how it was received by the public surrounding the events that took place on and before October 1st 2017.
ContributorsMeraz, Alana Celeste (Author) / Kassing, Jeffrey (Thesis director) / Bagnato, Andrew (Committee member) / School of Community Resources and Development (Contributor) / Department of Marketing (Contributor) / Dean, W.P. Carey School of Business (Contributor) / Barrett, The Honors College (Contributor)
Created2019-05
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This paper will discuss how USA Gymnastics (USAG), Michigan State University (MSU), and the United States Olympic Committee (MSU) failed to properly investigate and take corrective action of former physician and now convicted serial pedophile, Larry Nassar. This includes a description of the powerful individuals who worked with or

This paper will discuss how USA Gymnastics (USAG), Michigan State University (MSU), and the United States Olympic Committee (MSU) failed to properly investigate and take corrective action of former physician and now convicted serial pedophile, Larry Nassar. This includes a description of the powerful individuals who worked with or oversaw Nassar, how they received complaints of his sexual assault, and an explanation of the institutional environment that fostered a culture of silence and obedience. To provide a comparative analysis, this paper will analyze other athletic organizations (such as USA Swimming and USA Diving) which are also overseen by the USOC in order to compare their previous cases and reactions to sexual assault. This will be followed by recommended corrective policies for athletic organizations if claims of sexual assault arise. These policies and procedures will aim to prevent sexual assault in the future, reduce any culture of silence and vulnerability within similar organizations, and hopefully be implemented throughout athletic organizations everywhere.
ContributorsUdowitch, Heather Lynne (Co-author) / Udowitch, Heather (Co-author) / Lynk, Myles (Thesis director) / Hooper, Dana (Committee member) / Garner-Smith, Deana (Committee member) / Sandra Day O'Connor College of Law (Contributor) / Department of Marketing (Contributor) / Barrett, The Honors College (Contributor)
Created2019-12
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Professional sports organizations in the National Football League (NFL), Major League Baseball (MLB), National Basketball Association (NBA), and National Hockey League (NHL) are constantly searching for ways they can improve fan experience at their respective events. Many organizations have chosen to build a new stadium to attract fans and recruit

Professional sports organizations in the National Football League (NFL), Major League Baseball (MLB), National Basketball Association (NBA), and National Hockey League (NHL) are constantly searching for ways they can improve fan experience at their respective events. Many organizations have chosen to build a new stadium to attract fans and recruit players to play for their organization. The struggle for fan attention and fan spend is being played out on a daily basis. As revenue models have shifted more towards targeted advertising, delivered via new social and digital mediums, local organizations have focused on improving the at-game experience to maintain consistent revenue streams. The features these stadia include have varied from the comical, to the social, to the behind-the-scenes side of sports. This thesis project will examine all the characteristics of professional sports stadia and compile a report of the features organizations should include if they decide to build their own new facility. The problem that this thesis identified was that hockey arenas do not have a true "calling card" aspect to their facility, and this thesis will examine what can make these facilities more unique. At the end of this thesis, the research was used to construct a destination facility for a NHL team based on fan preferences, sponsor effectiveness, and design that reflects the region in which the stadium is located. Hockey organizations and venues need to entice their fans to attend events at their facility as opposed to staying at home to watch their events on television in order to generate more revenue at the facility.
ContributorsLatham, Nicholas Ryan (Author) / Eaton, John (Thesis director) / McIntosh, Daniel (Committee member) / Department of Marketing (Contributor) / Sandra Day O'Connor College of Law (Contributor) / Barrett, The Honors College (Contributor)
Created2018-05
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This paper explores psychographics and how they can be used to increase value in sport sponsorships. Funk (2016) indicates that psychographics are the attitudes, interests, and opinions of consumers. This defines psychographics, which is crucial for the continuation of the research. In a study conducted with the W. P. Carey

This paper explores psychographics and how they can be used to increase value in sport sponsorships. Funk (2016) indicates that psychographics are the attitudes, interests, and opinions of consumers. This defines psychographics, which is crucial for the continuation of the research. In a study conducted with the W. P. Carey School of Business at Arizona State University, psychographics are explored further from the sponsor's perspective. Questions in the survey examine how recognizable different forms of sponsorship are, as well as the consumers' perception of sponsors and other consumer attitudes. Insights regarding general sponsorships within sport are provided from the analysis of this data. Overall, it is seen that the forms of sponsorship with the greatest visibility, especially those with media visibility via television broadcasts, are the easiest to recognize. Additionally, it is seen that consumers purchase based on an emotional connection to a brand, and they perceive the goal of sponsorship as a chance for sponsors to sell their brand, not their products. Knowing this information is useful, because applying it allows sponsors to maximize their sponsorship value by connecting with fans on a deeper level and targeting their promotional efforts accordingly. This piece includes the full list of survey questions and explanations, as well as an in-depth analysis of the setbacks faced in this project, and the potential downfalls of the survey sample. Regardless of that, this is still valuable information that provides an informal example of the power of psychographics as they relate to growing the value of sport sponsorship.
ContributorsBreidenbach, Nadia Marie (Author) / Eaton, John (Thesis director) / McIntosh, Daniel (Committee member) / Department of Marketing (Contributor) / School of International Letters and Cultures (Contributor) / Sandra Day O'Connor College of Law (Contributor) / Barrett, The Honors College (Contributor)
Created2017-05
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The Freedom of Information Act (1966), an amendment altering Section Three of the Administrative Procedure Act (1964), outlines the rules and regulations for United States citizens to obtain federal government records. The act, written with the guidance of journalists, was created for all members of the public, but with the

The Freedom of Information Act (1966), an amendment altering Section Three of the Administrative Procedure Act (1964), outlines the rules and regulations for United States citizens to obtain federal government records. The act, written with the guidance of journalists, was created for all members of the public, but with the intent that the press would be the primary users of the legislation. The authors of the act believed the press would utilize FOIA to enhance its ability to accomplish its duty of keeping the public informed. Now, 51 years after the act was passed into law, critics say FOIA has not satisfactorily allowed the press or the public in general to inform and be informed. Issues with demand rates, unorganized systems and subjective interpretations of the act have combined to lock information from public access through an act that was intended to be the key to it. The data from annual federal agency FOIA reports to the attorney general from 2008 to 2015 have indicated that, in multiple metrics, FOIA has increasingly struggled to fulfill and often has failed to provide records to requesting parties. These trends have inspired a discussion among journalists and right-to-information advocates about how to best resolve the issues that have contributed to them. Proposed solutions range from adjustments to requesters' approaches to the act, amendments to the act and even abandoning the act entirely in favor of constructing a new law.
Created2016-12
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This thesis explores data-driven engagement strategies for the ASU Baseball team to implement in order to increase student attendance at their home games, held at Phoenix Municipal Stadium, given that all general students have a financial buy-in to their collegiate athletic programs. Developing a loyal fan base is essential to

This thesis explores data-driven engagement strategies for the ASU Baseball team to implement in order to increase student attendance at their home games, held at Phoenix Municipal Stadium, given that all general students have a financial buy-in to their collegiate athletic programs. Developing a loyal fan base is essential to a team’s overall success, leading to an increased sense of pride and passion for on-field heroism. Our research team's focus was on analyzing the brand positioning of the Sun Devil Baseball program to determine what opportunities exist within the program. Our methods included collecting secondary data and conducting primary research via a Qualtrics survey administered to undergraduate students on ASU’s campus. The survey results were then used to propose data-driven engagement strategies covering various aspects of campus life in order to provide a well-designed value proposition. Additionally, we used findings from our secondary data to evolve our recommendations past student attendance and into overall presence as well. Through conducting research of different histories, examining the current situation, then identifying an opportunity to grow along with a plan of action, this creative project will cover multiple key areas of a student brand report.
ContributorsPersonale, Caitlin (Author) / Berge, Nicole (Co-author) / Mokwa, Michael (Thesis director) / Eaton, John (Committee member) / Barrett, The Honors College (Contributor) / School of Community Resources and Development (Contributor) / Department of Marketing (Contributor)
Created2022-05