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Analytics has transformed many of the core principles of sports journalism, forcing journalists to work smarter, harder and more creatively than ever before. Yet reporters today are uniquely prepared to navigate the constantly evolving world of journalism, as they now find themselves armed with a plethora of statistics and data

Analytics has transformed many of the core principles of sports journalism, forcing journalists to work smarter, harder and more creatively than ever before. Yet reporters today are uniquely prepared to navigate the constantly evolving world of journalism, as they now find themselves armed with a plethora of statistics and data that allow storytelling at depths never previously imagined. In interviews with those at the cutting edge of the industry, journalists from around the country imparted insight into how they work to blend new age thinking with time-tested methods of journalism. This thesis expands on those insights and examines the strategies employed to best attack questions of how to best integrate analytics into writing, what role analytics should play in interviews, how to find stories using analytics and others.

The process to answer these questions began by compiling a list of 166 journalists who could provide valuable insight into the current state of sports journalism. Targeted specifically were those journalists who were either currently or had spent extensive time as a beat reporter, as a crucial aspect of the study hinged on the exploration of the role of analytics in day-to-day coverage. Of those 166 journalists, 93 made themselves available through either Twitter direct message or email. Once contacted, 47 of those journalists responded, eventually leading to 27 phone interviews and 7 email interviews.

Each interview began with the journalist establishing a baseline for what they thought the role of analytics should be in the coverage of their respective sports. From there, the conversation often took a linear turn as journalists talked about the experiences in their career that led them to that conclusion, what moments had shifted their overall opinions of analytics, their best approaches for utilizing analytics in both articles and interviews, their favorite and least favorite analytical measures, the gaps that remain in analytics, and the future of the industry as a whole.

Each interview was transcribed, and a number of compelling themes emerged. The many different themes were organized into three different groups, past, present and future, where they were further expanded on to best display the many concepts illustrated in this thesis. Among the themes explored include how journalists use coaches and players to validate statistics, what strategies work best when including analytics in conversations with athletes, how to find story ideas through analytics and the issues plaguing the analytics community. Once themes had been identified, the percentage of journalists who had indicated agreement with the themes were calculated. Thus, themes investigated were represented statistically as well as by a quote from a journalist addressing the idea.

Across 34 interviews with some of the country’s most established and well-respected voices, many of the pressing issues facing analytics in sports journalism today were explored, including the melding of analytical and narrative writing, how best to use analytics in question asking, and the “holy grail” of analytical data. Across interviews, a host of interesting strategies and ideas emerged as journalists examined how the industry reached its current point, what practices are currently most effective, and where the industry is headed. The perspective gained from this thesis gives insight into many of the lesser-discussed elements of journalism, imparting a deeper understanding of the challenges that lay ahead for sports journalism through an examination for how far the industry has come. While analytics and their usage in sports journalism remains a difficult concept to fully encapsulate, this thesis hopefully gives a better look at their complex and ever-evolving relationship.
ContributorsRosenfarb, Jacob Alexander (Author) / Boivin, Paola (Thesis director) / Reed, Sada (Committee member) / Walter Cronkite School of Journalism & Mass Comm (Contributor) / Barrett, The Honors College (Contributor)
Created2020-05
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Description

Participatory Budgeting (PB) can create changes within individuals and between them and their community. PB processes allow people to determine how to spend a portion of a particular budget (in the case of School PB, a portion of the school budget). These processes help address the underrepresentation of youth in

Participatory Budgeting (PB) can create changes within individuals and between them and their community. PB processes allow people to determine how to spend a portion of a particular budget (in the case of School PB, a portion of the school budget). These processes help address the underrepresentation of youth in the realm of civics.

I spent time with the steering committee and teacher coordinator of school PB in Carson Junior High to explore the impact of school PB on students’ knowledge, skills, attitudes and practices in relation to civic engagement. In the study I used quantitative and qualitative components. The participants were unique in that they all had prior experience in civic engagement programs in Carson Junior High that were organized by the teacher coordinator of school PB.

The main findings suggest that the participants reported a significant amount of learning in civic knowledge. In comparison, their overall perceived growth in attitudes, practices and skills were much lower. School PB helped the participants in the steering committee to grow in different ways than their other civic engagement programs by providing them with knowledge about budgets, their school’s mechanisms and other students within their school. They also became more familiar with the democratic process of voting and more comfortable with public speaking and presenting.

Recommendations for future research on this process include compiling quantitative and qualitative data from a larger sample consisting of students who had prior civic engagement experience and students who didn’t, and students with different ethnicities from different grades. Another recommendation for future research is to conduct a longitudinal study following school PB participants to high school and beyond to explore long-term impacts.

ContributorsKinzle, Lauren (Author) / Schugurensky, Daniel, 1958- (Thesis director) / Fischman, Gustavo (Committee member) / Barrett, The Honors College (Contributor) / Dean, W.P. Carey School of Business (Contributor)
Created2019-05
Description
Journalism is one of the most far-reaching mediums to inform the public about environmental and sustainability issues. Mass communication has brought this discussion to an unprecedented level of exposure that continues to escalate, and the quality of storytelling must continue to spark discussion about sustainability and environmental problems. The quality

Journalism is one of the most far-reaching mediums to inform the public about environmental and sustainability issues. Mass communication has brought this discussion to an unprecedented level of exposure that continues to escalate, and the quality of storytelling must continue to spark discussion about sustainability and environmental problems. The quality of environmental journalism, the “researching, verifying, writing, producing and broadcasting of news about the environment” to and for the public sphere, has been a subject of much debate (Pezzullo & Cox, 2012). This beat, relatively new, is an emerging one that serves the public by explaining the importance of protecting and preserving the environment. However, sometimes journalists’ work falls on deaf ears. In order for environmental journalists to be effective storytellers with robust, reliable work that resonates with audiences, they must continue to improve the effectiveness and captivating qualities of their work.
This project will explore how the American public perceives environmental reporting, constraints on its production, an assessment of the industry’s success and growth, and advice from current journalists. I will conclude with a list of the best practices for captivating and effective storytelling. Finally, I will close with a reflection based upon my creative project, a multimedia piece on how citrus crops in Arizona are affected by honey bees. I aim to provide student journalists with an informal guide to the key skills that will help them excel not only in reporting on a certain sustainability topic, but also on the environment as a whole.
ContributorsHenne, Sarabeth Baxter (Author) / French, Lynn (Thesis director) / West, Maureen (Committee member) / Walter Cronkite School of Journalism & Mass Comm (Contributor) / School of Sustainability (Contributor) / Barrett, The Honors College (Contributor)
Created2019-05
Description
Journalists are the eyes and ears for the communities in which they serve. They don’t cover all issues and stories, however, not necessarily because of a lack of concern, but due to the lack of diverse voices that work behind-the-scenes, on-air, and serve in leadership positions in television newsrooms. This

Journalists are the eyes and ears for the communities in which they serve. They don’t cover all issues and stories, however, not necessarily because of a lack of concern, but due to the lack of diverse voices that work behind-the-scenes, on-air, and serve in leadership positions in television newsrooms. This paucity of diversity plays out in many more implicit rather than explicit ways. This issue has been addressed by the theoretical framework of intersectionality, utilized as a rationale in this thesis to further develop an argument on how the absence of diversity in television newsrooms affects the entry of new diverse employees in the workplace. The thesis also analyzes microaggressions in the workplace and the factors that influence not only the hiring process but also the ability of newsrooms to retain diverse talent. Most of all, this thesis gives voice to Black female television journalists who stayed in the journalism business despite all odds and highlights their struggles as well as coping strategies for building their careers and taking it to the heights they have.
The creative element of this thesis brings the research to life, with audio and video interviews that describe the challenges and accomplishments of the 11 interviewees currently working in the industry. This thesis reviews recent and older literature to find common trends, explore the issues previously addressed, and uses the interviews to provide a current picture of the situation in television newsrooms.

Keywords: Diversity, Television News, Black Women, Journalists, Leadership, Producers, Broadcasters
Created2019-05
Description
Traditional forms of news distribution are rapidly dying out. Newspaper revenue continues to decline, while internet alternatives, accurate or otherwise, gain traction. One of the fastest growing forms of "new media" is the podcast. Everyone from comedians to organizations like National Public Radio is launching their own, and they are

Traditional forms of news distribution are rapidly dying out. Newspaper revenue continues to decline, while internet alternatives, accurate or otherwise, gain traction. One of the fastest growing forms of "new media" is the podcast. Everyone from comedians to organizations like National Public Radio is launching their own, and they are increasingly becoming legitimate sources of income when supplemented with advertising. Video podcasts have also exploded into the mainstream, generating millions of views on platforms like YouTube. However, it is rare to find a video podcast series with one journalist and a guest, and even less common for a show to be hosted by a college student. The "Tell it Like it is" video podcast is an attempt at bringing college journalists into the world of video podcasting. It examines the extent to which a single person can have a successful podcast while in college and what resources are necessary for the task. The following paper contains the history of podcasting, its growth in the 21st century, the inspiration for this project, an in-depth description and background of each episode, challenges, successes, future endeavors, and a conclusion. An accompanying website serves as the headquarters for the five-part video podcast series. The website also hosts additional information about the subjects and their careers. All episodes have been uploaded to YouTube.
ContributorsDowd, Kyle Christopher (Author) / Knudson, Syleste (Thesis director) / Sandoval, Mathew (Committee member) / School of Politics and Global Studies (Contributor) / Walter Cronkite School of Journalism & Mass Comm (Contributor) / Barrett, The Honors College (Contributor)
Created2019-12
Description
Arizona State University presents numerous opportunities beyond the classroom for students of various academic disciplines, such as through organizations and publications. However, there is a demand by students for more extracurricular activities pertaining to the field of fashion. This thesis presents a solution to the dilemma by outlining a business

Arizona State University presents numerous opportunities beyond the classroom for students of various academic disciplines, such as through organizations and publications. However, there is a demand by students for more extracurricular activities pertaining to the field of fashion. This thesis presents a solution to the dilemma by outlining a business plan for SPARK, a funded and student-led campus fashion and beauty magazine. The content of this paper will discuss the need for an outlet of this nature and the research that was conducted to support this idea, such as the fashion-related opportunities that already exist at ASU, an overview of the university’s current student publications and a comprehensive competitive analysis of fashion magazines from colleges around the nation. A main research component of this creative project was a survey that was distributed as a means of understanding the fashion media interests and consumption habits of ASU students. The results of this study will be discussed, followed by an analysis of how these data played into the organization and planning of the publication. Attached to this dissertation is a business plan comprised of a thorough value proposition, three-year budget, audience insights and more. A sustainable business plan for SPARK, an interdisciplinary and original student-led fashion magazine, will be presented.
ContributorsTaylor, Emily Anne (Co-author) / Taylor, Emily (Co-author) / Parrish, Mi-Ai (Thesis director) / Pucci, Jessica (Committee member) / School of Art (Contributor) / Walter Cronkite School of Journalism & Mass Comm (Contributor, Contributor) / Barrett, The Honors College (Contributor)
Created2019-12
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Description
“Why We Vote” explores attitudes and rationales among college students regarding civic and voter engagement. The major tangible outcome of this project is a photo series displaying portraits of students paired with a short vignette about their voting or civic engagement story. To diversify the series, we have engaged participants

“Why We Vote” explores attitudes and rationales among college students regarding civic and voter engagement. The major tangible outcome of this project is a photo series displaying portraits of students paired with a short vignette about their voting or civic engagement story. To diversify the series, we have engaged participants from a broad range of personal identities and civic engagement levels. We want to give visibility to the experiences of those who are commonly cast aside, especially in regard to civic and voting initiatives. Our project utilizes personal storytelling to spark dialogue about civic engagement,
particularly among the 18-24 age demographic. We chose to use storytelling as the primary medium for our project because it is a vehicle for empathy, a lacking component of modern civic life in the United States. It provokes students to think critically about how and why they engage in civic life and connect campus communities of students with common experiences. We are interested to see how our presence on campuses impacts the level and nature of their civic dialogue and how our findings are situated within our quantitative research.
ContributorsKwan, Alexis (Co-author) / Leveque, Trey (Co-author) / Salem, Hanna (Co-author) / Taliaferro, Karen (Thesis director) / Schugurensky, Daniel, 1958- (Committee member) / Watts College of Public Service & Community Solut (Contributor) / Dean, W.P. Carey School of Business (Contributor) / Barrett, The Honors College (Contributor)
Created2020-05
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Description
As a student at Arizona State University’s Walter Cronkite School of Journalism and Barrett, The Honors College, as well as a lover of travel, Brielle Ashford decided to combine her passions and spent four months abroad in Spring, 2019, creating a senior thesis in digital international journalism. She enrolled in

As a student at Arizona State University’s Walter Cronkite School of Journalism and Barrett, The Honors College, as well as a lover of travel, Brielle Ashford decided to combine her passions and spent four months abroad in Spring, 2019, creating a senior thesis in digital international journalism. She enrolled in the Center for Intercultural Educational Exchange's Open Campus program for a semester and spent a month and a half each in three countries. Starting in Cape Town, South Africa, she interviewed locals about their lives post-Apartheid. In Paris, France, Brielle found a story in a non-profit that teaches French youth about religious diversity. Lastly in Rome, Italy, she covered the famous, vibrant food culture of gelato at the city’s oldest gelateria. It was the experience of a lifetime and the stories stand on their own... and she made it all happen with little more than the Adobe editing suite and an iPhone X.

CAPE TOWN IN BLACK, WHITE AND COLOURED:
https://youtu.be/7egRATDxKso

RELIGIOUS SECULARITY IN PARIS: FILLING IN THE GAPS THE LAW LEFT OUT
https://youtu.be/Xd6PsFIgj0M

A TASTE OF ROME AT PALAZZO DEL FREDDO:
https://youtu.be/iW60mxD_xTo
ContributorsAshford, Brielle (Author) / Emmert, Chuck (Thesis director) / Silcock, Dr. Bill (Committee member) / School of Politics and Global Studies (Contributor) / Walter Cronkite School of Journalism & Mass Comm (Contributor) / Barrett, The Honors College (Contributor)
Created2020-05
Description
This project includes a travel blog made while studying abroad in Dublin, Ireland during spring semester of 2020. The blog is called Sierra Sage and can be found at https://sierrasage.travel.blog/. The project also includes data and analysis from six paid advertisement campaigns made on Google and Facebook/Instagram. The blog includes

This project includes a travel blog made while studying abroad in Dublin, Ireland during spring semester of 2020. The blog is called Sierra Sage and can be found at https://sierrasage.travel.blog/. The project also includes data and analysis from six paid advertisement campaigns made on Google and Facebook/Instagram. The blog includes 24 blog posts targeted toward students interested in study abroad and/or travel, and each campaign on both platforms applies to a separate blog post written as part of the project. The paid advertisements were completed using funding from Barrett, The Honors College.
ContributorsPoore, Sierra Sage (Author) / Bonilla, Luis (Thesis director) / West, Maureen (Committee member) / Walter Cronkite School of Journalism & Mass Comm (Contributor, Contributor) / Barrett, The Honors College (Contributor)
Created2020-12
Description
For my Barrett the Honors College senior thesis project, I decided to utilize my knowledge of curriculum design to create a set of learning Modules. I was influenced by my involvement in the Next Generation Service Corps to create these Modules around college student community impact. In the end I

For my Barrett the Honors College senior thesis project, I decided to utilize my knowledge of curriculum design to create a set of learning Modules. I was influenced by my involvement in the Next Generation Service Corps to create these Modules around college student community impact. In the end I developed 6 Modules, each with 4-5 lessons and activities that focused on topics such as volunteerism, civic engagement, and meaningful careers. With interviews rolling through during the design process, I was able to iterate my design as I built it. The design was tested with 14 college students with positive feedback and engagement during the week-long period that it was available. Through this research and design, I found that such a collection of Modules could be beneficial to students to excite them about their potential and educate them about the opportunities that exist for them to take advantage of. This research could serve as a useful tool within the ASU community as an opportunity for the students to build up meaningful skills to create impact. ASU is passionate about education translating into real world applications and creating “changemakers”, and this collection has the opportunity to do just that.
Created2020-05