Matching Items (9)
Filtering by
- Creators: School of Community Resources and Development
- Creators: Arizona State University
Description
This is a study that tests the New Urbanist claims that neighborhood design impacts sense of community and residential habits. Through the framework provided by New Urbanist theories, a social survey is used to examine residential perception and behavior among three fringe neighborhoods in southeast Tucson, each representing a different approach to neighborhood design: New Urbanist, traditional suburban, and a hybrid variety. The primary relationships studied are between neighborhood design and use of public space, neighborhood design and travel habits, and neighborhood design and sense of community. The findings show that the New Urbanist community does support the highest levels of sense of community and use of public space, but conclusions cannot be drawn concerning the relationship between sense of community and travel behavior, especially non-vehicular travel to public space. While these results are inconclusive concerning the direct impact of the neighborhood type on certain behaviors and perceptions, the findings support the notion that a New Urbanist design does indeed enhance social interactions and use of public space. It also offers insight into the importance of residential preferences, not as much towards walkability but towards general environmental concern.
ContributorsSchwaller, Ellen (Author) / Talen, Emily (Thesis advisor) / Pijawka, K David (Committee member) / Crew, Katherine (Committee member) / Arizona State University (Publisher)
Created2012
Description
This study investigates the use and perception of communications efforts among 197 animal-related and human services nonprofit organizations. Several facets of nonprofit communication such as traditional communication usage, social media adoption and usage, and the overall perception of the organizations' communications efforts were examined using a survey and Form 990 analysis. More in-depth analysis was conducted on the participating organizations' Facebook and Twitter accounts as well. After analyzing this data, the study found significant differences in how these two types of nonprofit organizations conduct their communications efforts. Animal-related organizations were much more active and saw higher levels of engagement on Facebook than human services organizations; however, there were no differences in how both types of organizations used Twitter. This study also found that human services organizations are more likely to have full-time or part-time staff members in charge of their communications, while animal-related organizations were more likely to assign this responsibility to a volunteer. These findings contribute valuable insight into how different types of nonprofit organizations are communicating with their stakeholders.
ContributorsColeman, Alexandria Elizabeth (Author) / Wu, Xu (Thesis director) / Taj, Torrie (Committee member) / Walter Cronkite School of Journalism and Mass Communication (Contributor) / School of Historical, Philosophical and Religious Studies (Contributor) / School of Community Resources and Development (Contributor) / Barrett, The Honors College (Contributor)
Created2016-05
Description
The Walt Disney Company has been successful in developing adored brands for nearly a century. Although the company’s business ventures are in a wide variety of industries, Disney Parks and Resorts has become a staple of the company earning 20.3 billion dollars in revenue.
The Walt Disney Company theme parks would be nothing without its integral Disney branding. Utilizing characters and storytelling from both classic and brand new Disney brands, Disney Parks and Resorts creates a quality brand through unique theming and world class service.
This thesis will dive into the different areas of the Disney Parks and Resorts and how the company has managed and tailored their brand in these faucets to create an unforgettably Disney experience through storytelling and impeccable service.
The Walt Disney Company theme parks would be nothing without its integral Disney branding. Utilizing characters and storytelling from both classic and brand new Disney brands, Disney Parks and Resorts creates a quality brand through unique theming and world class service.
This thesis will dive into the different areas of the Disney Parks and Resorts and how the company has managed and tailored their brand in these faucets to create an unforgettably Disney experience through storytelling and impeccable service.
ContributorsHathaway, Catherine Elizabeth (Author) / Hass, Mark (Thesis director) / Paniagua, Krista (Committee member) / School of Community Resources and Development (Contributor) / Walter Cronkite School of Journalism & Mass Comm (Contributor) / Barrett, The Honors College (Contributor)
Created2020-05
Description
This study examines the The Disney College Program, a semester-long paid internship hosted by the Walt Disney Company employing more than 10,000 students each year. With over 120,000 alumni in the past 10 years, this program offers students housing and community building opportunities within the "Living" component, college credit courses within the "Learning" component, and on-the-job experience at Disneyland Resort and Walt Disney World theme parks through the "Earning" component. Specifically, the research focuses on Walt Disney World in Orlando, Florida. The researcher conducted a 39-question online survey prompting 1,749 responses from Disney College Program alumni to help answer the following research questions: (1) Who are Disney College Program Cast Members, (2) What is their level of satisfaction with the program, and (3) Are they influencers? This study uses theoretical elements (e.g. levels of adoption, influencers and brand loyalty) to describe influence and psychological effects to describe satisfaction (e.g. indoctrination, human motivation and Stockholm Syndrome). With the findings showing discrepancies between the ratings of "Living," "Learning," and "Earning" and the average overall rating, some questions arise about the program's tendencies to form tightly cohesive groups approaching elements of Stockholm Syndrome and cult-like ethos. Focusing on the 1,490 of 1,749 respondents from Walt Disney World in the past 10 years, the study concludes that Walt Disney World College Program alumni are not influencers nor advocates, but rather evangelists (i.e., zealous advocate) and loyalists.
ContributorsMcgowan, Sloane Shea (Author) / Matera, Fran (Thesis director) / Archer, Ciara (Committee member) / School of Community Resources and Development (Contributor) / Walter Cronkite School of Journalism and Mass Communication (Contributor) / College of Public Service and Community Solutions (Contributor) / Barrett, The Honors College (Contributor)
Created2018-05
Description
Sense of Community is related to numerous positive outcomes for university students. The purpose of this study was to explore sense of community amongst low income students who received a last dollar scholarship. This study also sought to understand how students define community and how they interact with communities from their past (before university), present (since they started college), and how they envision their future community involvement after graduation. Through purposive sampling, six low income Arizona State University students were selected based on similar characteristics. The scholarship that they belong to selects them based on financial need, integrity, and prolonged commitment to community service. Using a qualitative narrative inquiry, I interviewed participants about their understanding and experiences with communities. Interviews were audio recorded and transcribed verbatim for analysis. Based on the analysis, I identified three major themes: community as construction, community as nonlinear, and community as intersectional. Drawing from participants' definitions and experiences of community, I argue that community is a construction. In other words, individuals create their own constructions of community, and their actions vary based on that construction. Participants also experience their communities intersectionally, that is individual's experience their communities as coexisting and through multiple community perspectives, rather than as a single stand-alone entity. Finally, community does not exist as part of a linear time paradigm. Instead community is experienced in terms of relevance to the individual in creating meaning from that community. In addition to the above themes, I also examined participant perspectives of ASU as a community. Based on this research, I recommend that a platform be provided for students to engage in a dialogue about their understanding of community and interactions with communities. Moreover, I suggest researchers utilize intersectionality, constructionism, and non-linear time to frame future research on sense of community. This research is significant because it helps us understand student engagement, and offers a framework through which universities can provide students an opportunity to better understand their own sense of community.
ContributorsWhite, Misha Alexsandra (Author) / Foroughi-Mobarakeh, Behrang (Thesis director) / Legg, Walter Eric (Committee member) / School of Community Resources and Development (Contributor) / School of Social Transformation (Contributor) / Barrett, The Honors College (Contributor)
Created2017-05
Description
Starting in 2002, Arizona State University (ASU) began a rebranding effort to transition from having a reputation as a top 10 party school to being known as a prestigious research institution. Over the last 15 years, ASU has successfully reached some of these goals, eventually being named the #1 most innovative university in the country by the U.S. News and World Report. Part of this success can be attributed to the university's communication and marketing efforts, which seek to improve the university's reputation and build relationships with stakeholders. This study analyzes ASU's communication entities, how they interact and what messages they push out to stakeholders, particularly in regards to the #1 in innovation award. Primary research in this study looked at keywords used by different stakeholder groups affiliated with ASU, how they viewed ASU's reputation and how they receive communication from the university. Overall, the closer the relationship with ASU, the more positively the respondent viewed the university. Perception also varied based on geographic location and proximity to the university. Innovation is clearly a key brand perception of ASU from stakeholders, and the party school image is still persistent among those not affiliated with the university.
ContributorsHarrelson, Savannah Lee (Author) / Renzulli, Virgil (Thesis director) / Bovio, Sonia (Committee member) / School of Community Resources and Development (Contributor) / Walter Cronkite School of Journalism and Mass Communication (Contributor) / Barrett, The Honors College (Contributor)
Created2017-05
Description
In the delivery of a public service, meeting the needs of its users through cocreation has generated considerable research. Service users are encouraged to engage with public services through dialogue, sustained interaction, and equal partnership, wherein the role of the user changes from passive to active. As the relationship between service provider and service user evolves, researchers have sought to explain how resources, time, accessibility, and bandwidth may affect such relationships, specifically concerning the economically disadvantaged. While many researchers have focused on the logistical barriers that inhibit cocreation among the economically disadvantaged presented by such factors as cost and transportation, limited research has examined the relationship between the service provider and economically disadvantaged service user. Combining previous research, this study examines what economically disadvantaged service users actually do when they cocreate value with a public service by conducting 12 in-depth interviews with participants of SNAP-Ed, nutrition education for persons eligible for government assistance. The study's findings suggest that cocreation exists through relational characteristics of collaboration, isolation, acceptance, connection, and guidance that help in the development and maintenance of relationships, and that a relationship between service provider and user could be further typified by equality. This finding suggests that equality is an independent construct not necessary in the process of cocreation--a departure from previous research--but rather a way to approach the service provider/user relationship. This study is intended as a step toward examining cocreation through the development of organization-public relationships.
ContributorsCandello, Elizabeth J (Author) / Thornton, Leslie-Jean (Thesis advisor) / Matera, Fran (Committee member) / Gilpin, Dawn (Committee member) / Perez, Adriana (Committee member) / Arizona State University (Publisher)
Created2014
Description
Resettled refugees face numerous challenges including unsafe living conditions, loss of permanent shelter, adjustment to a new culture, loneliness, and separation from family, friends, and community. Of particular importance is the lack of a feeling of sense of community (SOC) within their new surroundings. SOC is not only worthwhile as an outcome of its own, but may also predict additional positive outcomes such as resilience and cultural adjustment. Literature has shown participation in sport can develop youth positively and build social skills, while studies in other regions of the world have also found a sport team setting to be a place for immigrants to experience SOC. In this study, I use a congruent mixed methods approach to both explore the experience of SOC for youth refugees in a soccer club, and examine the relation of SOC to resilience and cultural adjustment. Using photo-elicitation and semi-structured interviews with 11 youth participants, the qualitative portion of the study explored SOC among youth participants. Findings note the presence of SOC as matched to theoretical frameworks both specific to sport, and to a more general theory of SOC. Further data were collected through questionnaires distributed to club members. Results from the quantitative analysis indicate a significant positive relation between SOC and resilience, and SOC and perceived acculturation. This study’s contribution is to illustrate how refugee youth in a sport club in the United States experience SOC, and the impact of that SOC. Results suggest practical implications for sport managers who wish to provide positive sport experiences for youth refugees.
ContributorsFader, Nina (Author) / Legg, Eric (Thesis advisor) / Larsen, Dale (Committee member) / Klimek, Barbara (Committee member) / Arizona State University (Publisher)
Created2018
Description
ABSTRACT
This dissertation examined how seven federal agencies utilized Twitter during a major natural disaster, Hurricane Sandy. Data collected included tweets between October 26-31, 2012 via TweetTracker, as well as federal social media policy doctrines and elite interviews, to discern patterns in the guidance provided to federal public information officers (PIOs). While scholarly research cites successful local and state government efforts utilizing social media to improve response efforts in a two-way communications interaction, no substantive research addresses social media’s role in crisis response capabilities at the federal level.
This study contributes to the literature in three ways: it focuses solely on the use of social media by federal agencies in a crisis setting; it illuminates policy directives that often hamper federal crisis communication response efforts; and it suggests a proposed model that channels the flow of social media content for PIOs. This is especially important to the safety of the nation moving forward, since crises have increased. Additionally, Twitter was adopted only recently as an official communications tool in 2013. Prior to 2013, social media was applied informally and inconsistently.
The findings of this study reveal a reliance upon a one-way, passive communication approach in social media federal policy directives, as well as vague guidelines in existing crisis communications models. Both dimensions are counter to risk management and crisis communication research, which embrace two-way interactivity with audiences and specific messaging that bolsters community engagement, which are vital to the role of the PIO. The resulting model enables the PIO to provide relevant information to key internal agencies and external audiences in response to a future crisis.
This dissertation examined how seven federal agencies utilized Twitter during a major natural disaster, Hurricane Sandy. Data collected included tweets between October 26-31, 2012 via TweetTracker, as well as federal social media policy doctrines and elite interviews, to discern patterns in the guidance provided to federal public information officers (PIOs). While scholarly research cites successful local and state government efforts utilizing social media to improve response efforts in a two-way communications interaction, no substantive research addresses social media’s role in crisis response capabilities at the federal level.
This study contributes to the literature in three ways: it focuses solely on the use of social media by federal agencies in a crisis setting; it illuminates policy directives that often hamper federal crisis communication response efforts; and it suggests a proposed model that channels the flow of social media content for PIOs. This is especially important to the safety of the nation moving forward, since crises have increased. Additionally, Twitter was adopted only recently as an official communications tool in 2013. Prior to 2013, social media was applied informally and inconsistently.
The findings of this study reveal a reliance upon a one-way, passive communication approach in social media federal policy directives, as well as vague guidelines in existing crisis communications models. Both dimensions are counter to risk management and crisis communication research, which embrace two-way interactivity with audiences and specific messaging that bolsters community engagement, which are vital to the role of the PIO. The resulting model enables the PIO to provide relevant information to key internal agencies and external audiences in response to a future crisis.
ContributorsSmith, Ceeon D. Quiett (Author) / Matera, Fran (Thesis advisor) / Godfrey, Donald (Committee member) / Russell, Dennis (Committee member) / Nadesan, Majia (Committee member) / Arizona State University (Publisher)
Created2017