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This paper dives into the rising trend of content creation as a means of income, with a focus on video development for platforms like YouTube and TikTok. In addition, the individual success stories uncover the unpredictable nature of transitioning popularity on platforms into a successful business, emphasizing the absence of

This paper dives into the rising trend of content creation as a means of income, with a focus on video development for platforms like YouTube and TikTok. In addition, the individual success stories uncover the unpredictable nature of transitioning popularity on platforms into a successful business, emphasizing the absence of a guaranteed formula for success.
ContributorsWhite, Victoria (Author) / Swarup, Ava (Co-author) / Nance, Elizabeth (Co-author) / Giles, Charles (Bret) (Thesis director) / Schlacter, John (Committee member) / Barrett, The Honors College (Contributor) / Department of Information Systems (Contributor) / Department of Supply Chain Management (Contributor)
Created2024-05