Matching Items (10)
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- All Subjects: Gender
- Creators: Fonow, Mary Margaret
Description
This study aimed to extend beyond existing research on the male-grooming industry to examine the reality of marketing an everyday cosmetic product to men. This thesis contains a two-part original research study involving a qualitative, exploratory study (Study 1) clarifying college-aged men's attitudes toward male grooming products and makeup for men; and a quantitative, experimental study (Study 2) created to test theories developed from Study 1. Study 1 discovered a pattern among male participants of citing functional/medicinal qualities of male-grooming products as their justification for purchase. Study 2 tested whether this could be applied to makeup by comparing the effects of two advertisements for male cosmetic products on the likelihood of purchase of the product advertised. The main implications of this research suggest that one way to integrate makeup for men into the mainstream market is to release products in free trials before releasing them for sale, since men in the study were somewhat likely to use a free sample of the product in the test advertisements, but unwilling to purchase it. Additionally, the presence of acne in the participants moderated the effects of the ads such that men without acne were more likely to try a cosmetic product when presented with the medicinal benefits of the product in addition to the appearance-enhancing benefits, rather than appearance-enhancing benefits alone. Overall, men with acne were more willing than men without acne to use the product, regardless of the advertising appeal.
ContributorsGibson, Jessica Lajoie (Author) / Eaton, Kathryn (Thesis director) / Lisjak, Monika (Committee member) / Department of Marketing (Contributor) / W. P. Carey School of Business (Contributor) / Barrett, The Honors College (Contributor)
Created2016-05
Description
Necessary Objects is a solo painting exhibition examining feminine gender performance through the lens of beauty products and the commercial imagery through which they're sold. Many young girls form a feminine identity through the world of beauty products, their related media, and the rituals of makeup application. By using still life and pop-inspired imagery, Necessary Objects reveals how the seemingly innocuous act of "putting on one's face" can result in a complicated, sometimes neurotic, relationship to one's own appearance.
ContributorsKoth, Megan Kathleen (Author) / Schoebel, Henry (Thesis director) / Obuck, John (Committee member) / Barrett, The Honors College (Contributor) / W. P. Carey School of Business (Contributor) / School of Art (Contributor)
Created2014-05
Description
Sentencing reform has been the subject of much debate in the 21st century and has resulted in a great deal of consternation in state and federal systems of government (Chesney-Lind, 2012). The public does not view incarceration as an important topic needing attention or requiring change, which makes invisible the needs and histories of prisoners as a consequence of not addressing them (Connor, 2001). Through an analysis of the spectrum of women’s crime, ranging from non-violent drug trafficking to homicide, I conclude within this paper that the criminal justice system was written as a male-oriented code of addressing crime, which has contributed to women being made into easier targets for arrest and female imprisonment at increasing rates for longer lengths of time.
In the last decade, California’s imprisoned population of women has increased by nearly 400% (Chesney-Lind, 2012). The focus of this thesis is to discuss the treatment—or lack thereof—of women within California’s criminal justice system and sentencing laws. By exploring its historical approach to two criminal actions related to women, the Three Strikes law (including non-violent drug crimes) and the absence of laws accounting for experiences of female victims of domestic violence who killed their abusers, I explore how California’s criminal code has marginalized women, and present a summary of the adverse effects brought about by the gender invisibility that is endemic within sentencing policies and practice. I also discuss recent attempted and successful reforms related to these issues, which evidence a shift toward social dialogue on sentencing aiming to address gender inequity in the sentencing code. These reforms were the result of activism; organizations, academics and individuals successfully raised awareness regarding excessive and undue sentencing of women and compelled action by the legislature.
By method of a feminist analysis of these histories, I explore these two pertinent issues in California; both are related to women who, under harsh sentencing laws, were incarcerated under the state’s male-focused legislation. Responses to the inequalities found in these laws included attempts toward both visibility for women and reform related to sentencing. I analyze the ontology of sentencing reform as it relates to activism in order to discuss the implications of further criminal code legislation, as well as the implications of the 2012 reforms in practice. Through the paper, I focus upon how women have become a target of arrest and long sentences not because they are strategically arrested to equalize their representation behind bars, but because the “tough on crime” framework in the criminal code cast a wide and fixed net that incarcerated increasingly more women following the codification of both mandatory minimums and a male-oriented approach to sentencing (Chesney-Lind et. al, 2012).
In the last decade, California’s imprisoned population of women has increased by nearly 400% (Chesney-Lind, 2012). The focus of this thesis is to discuss the treatment—or lack thereof—of women within California’s criminal justice system and sentencing laws. By exploring its historical approach to two criminal actions related to women, the Three Strikes law (including non-violent drug crimes) and the absence of laws accounting for experiences of female victims of domestic violence who killed their abusers, I explore how California’s criminal code has marginalized women, and present a summary of the adverse effects brought about by the gender invisibility that is endemic within sentencing policies and practice. I also discuss recent attempted and successful reforms related to these issues, which evidence a shift toward social dialogue on sentencing aiming to address gender inequity in the sentencing code. These reforms were the result of activism; organizations, academics and individuals successfully raised awareness regarding excessive and undue sentencing of women and compelled action by the legislature.
By method of a feminist analysis of these histories, I explore these two pertinent issues in California; both are related to women who, under harsh sentencing laws, were incarcerated under the state’s male-focused legislation. Responses to the inequalities found in these laws included attempts toward both visibility for women and reform related to sentencing. I analyze the ontology of sentencing reform as it relates to activism in order to discuss the implications of further criminal code legislation, as well as the implications of the 2012 reforms in practice. Through the paper, I focus upon how women have become a target of arrest and long sentences not because they are strategically arrested to equalize their representation behind bars, but because the “tough on crime” framework in the criminal code cast a wide and fixed net that incarcerated increasingly more women following the codification of both mandatory minimums and a male-oriented approach to sentencing (Chesney-Lind et. al, 2012).
ContributorsD'Souza, Kristin Tessa (Author) / Gomez, Alan (Thesis director) / Fonow, Mary Margaret (Committee member) / Leone Hamm, Donna (Committee member) / Barrett, The Honors College (Contributor) / School of Social Transformation (Contributor)
Created2013-05
Description
Globalization has necessitated cross-cultural communication among groups and individuals alike, often beginning with management. This project considers how the degree of Power Distance, one of Hofstede's cultural dimensions, may change over time as a result of exposure to different, and often opposing, cultural values. We conducted two surveys 12 weeks apart collecting an initial sample of 317 and retaining a secondary sample of 142. We gathered data on demographics, education, on-campus involvement, cultural dimensions, and levels of comfort with different cultures. Through data analysis we found that as a result of exposure to different cultural values, cultural groups adjust their own views on Power Distance. Specifically, we found that the Anglo cultural group and the international cultural subgroup that had been living in the U.S. for less than 10 years trended towards each other on levels of Power Distance. We also found that international female students adjusted to new cultural surroundings faster than their male counterparts. These discoveries have led us to conclusions regarding the influence of awareness of other cultural values through international exposure, specifically that of Power Distance, as well as male versus female differences in cultural adjustment, and how differing views might trend towards each other with recurrent interaction.
ContributorsNiren, Alyssa (Co-author) / Davidson, Rachel (Co-author) / Lee, Peggy (Thesis director) / Zhang, Zhen (Committee member) / Department of Supply Chain Management (Contributor) / School of Mathematical and Statistical Sciences (Contributor) / School of International Letters and Cultures (Contributor) / Department of Information Systems (Contributor) / W. P. Carey School of Business (Contributor) / Barrett, The Honors College (Contributor)
Created2017-05
Description
Marketers today have found a way to expose sexualized content to young girls. Intentional or not, girls are taking notice of it and it shows in the increasing numbers of mental and physical disorders. This thesis attempts to synthesis previous research studies and current examples of sexual objectification of women in the hopes to create more awareness on the sexualization of girls. Several aspect play a significant role in shaping young girls including how females are portrayed in the media, how the beauty standards continue to change with the current trends, and how parents are playing an influential role in their children's lives. I will propose some recommendations about what we, as a society, can do to help parents and children grow up in this hyper sexualized world.
ContributorsFoster, Nicole Michelle (Author) / Montoya, Detra (Thesis director) / Ketcham, Jonathan (Committee member) / Department of Marketing (Contributor) / W. P. Carey School of Business (Contributor) / Department of Finance (Contributor) / Barrett, The Honors College (Contributor)
Created2016-05
Description
Research has found there is a lack of women present in the IS industry. In order to combat this problem, this research examines why women are not choosing IS majors at the university level. At Arizona State University, the Computer Information Systems undergraduate degree program is only 23 percent female. Many different factors can influence the decision to choose a major, so survey methodology was used to ascertain what factors were the most important to different demographic groups when making this decision. The study found no significant gender difference when making this decision, but rather a difference between specific majors. Genuine interest, interesting work and high career earnings were identified as the most influential reasons for choosing a college major. The results were used to create recommendations for the IS Department at ASU to implement in the next year and encourage more female participation in the CIS undergraduate degree program.
ContributorsJorgenson, Erica Marie (Author) / Santanam, Raghu (Thesis director) / Moser, Kathleen (Committee member) / Department of Information Systems (Contributor) / W. P. Carey School of Business (Contributor) / Department of Supply Chain Management (Contributor) / Barrett, The Honors College (Contributor)
Created2016-05
Description
This dissertation integrates humanities with social science methodologies within a critical framework, seeking to explore the relationship between the neoliberal restructuring and the intersection of gender, class and heteronormativity in contemporary China. In this project, neoliberalism is conceptualized as an art of governance centering on the intersection of race, gender, class and sexuality to create market subjects and sustain market competition. Focusing on China's recent socio-economic and cultural upheavals, this dissertation tries to address these questions: 1. How have class inequalities, binaristic gender and heteronormative discourses been employed intersectionally by the Chinese state to facilitate China's social transformation? 2. How has this process been justified and consolidated through the intersection of gender, class, sexuality and race? 3. How do the marginalized groups respond to these material and cultural practices? Building on the discursive analysis of China's televised 60th anniversary ceremony and If You Are the One, a popular Chinese reality show, as well as the data from the interview, focus group and participant observation of more than 100 informants, it is found that the intersection of gender, class and heteronormativity is central to China's neoliberal transition. A group of flexible and cheap laborers have been disarticulated and rearticulated from the population as the voluntary servitude to China's marketization and re-integration with the global economy. New controlling images, such as the bourgeois nucleus family, are created to legitimize this process. However, these disparate material and discursive practices have entailed contradictions and conflicts within the intersectional biopolitical system, and created contingent spaces of ungovernability for the marginalized groups. Building on these discursive analyses and empirical data, I reconceptualize intersectionality as a multi-dimensional-and-directional network to regulate and manage power for social organization and regulation, which grounds the biopolitical basics for the neoliberal economy. Thus I argue that we need to engage with the dynamics between the intersectional biopolitical structure and people's emerging experiences to construct a grounded utopia alternative to the neoliberal dominance for substantive social changes.
ContributorsZhang, Charlie Yi (Author) / Quan, H. L. T. (Thesis advisor) / Fonow, Mary Margaret (Thesis advisor) / Martinez, Jacqueline M. (Committee member) / Lee, Charles T. (Committee member) / Arizona State University (Publisher)
Created2013
Description
This dissertation delivers a timely scholarly conversation on differently imagined grassroots feminist politics in a non-Western neoliberal authoritarian context. The project pivots on a central inquiry: how do Chinese rural migrant women, whose lifetimes are cast under the shadows of “Made in China” global production and punctuated by multiple concurrent neoliberal crises, collectively give birth to community power for radical livability? Drawing from extensive ethnographic fieldnotes, six oral history interviews, and archival studies, the dissertation employs community-based participatory action research to document and advance community organizing efforts by Green Rose (hence GR), a migrant women-led grassroots collective in Shenzhen. Set against the historical backdrop of China’s post-socialist reform when South China emerged as the world’s factory for manufacturing globalization, my study traces the trajectories in which a group of migrant women, upon gaining exposure to transnational labor NGO activism in the early 2000s, asserted collective power at the frontline for intersectional gender and class struggles. In the aftermath of the 2008 global financial crisis, when economic downturns and welfare austerity measures entangled with the resurgence of state authoritarianism targeting civic actions, GR women temporarily transitioned to guerrilla activism to bring emancipatory cultural organizing and mutual aid into the social arena of a precarious migrant neighborhood. To survive welfare segregation and economic-political contingencies, GR women tactically established a social work service NGO to translate their depoliticized service labor into radical actions. They animate a sisterhood kinship system to liberate individual care capacity from the privatized household; they reorganize people, spaces, and resources to build a care safety net for all. By foregrounding migrant women as political protagonists in China’s precarious and fragmented civic landscape, my study problematizes both male-dominant labor politics embraced by orthodox Marxist scholars and the mainstream feminist movement sponsored by urban middle-class feminists, all the while exposing the state censorship that attempts and yet fails to erase the history of the marginalized gendered collective.
ContributorsDong, Anzi (Author) / Quan, H. L. T (Thesis advisor) / Fonow, Mary Margaret (Thesis advisor) / Linton, Mellissa (Committee member) / Arizona State University (Publisher)
Created2024
Description
U.S. non-profit organizations (NPOs) offering Science, Technology, Engineering, and Mathematics (STEM) programming, particularly those serving minorities and women, are becoming guideposts that assist academic, government and corporate institutions alike to steer their efforts and investments towards achieving their diversity and inclusion goals. Despite multi-year, multi-billion, and multi-resource investments in broadening STEM access and inclusion, the inequitable representation of young women and girls of color actively participating in school and out-of-school STEM programs continues to persist. The primary aim of this study was to validate a feminist theoretical framework grounded on the constructs of intersectionality, collective impact, and accountability systems, to help inform and disrupt persistent trends for women graduating in engineering and computer science through the third sector’s facilitation of STEM programming. A secondary objective was to understand the history and trajectory of the change and emergence of non-profit STEM Girl-Centered Organizations (SGCOs) and their profiles as a comparative measure of their relative status within the third sector ecosystem, how they serve, and who they serve. By leveraging over twenty-five years of practical experience and applying a mixed-methods research methodology, the research findings pointed to 1) an early adoption of intersectionality concepts into program outreach efforts by integrating cross-elements of race/ethnicity, geographies, and socioeconomic markers of identity; 2) emerging interest in, and incorporation of, culturally responsive programming that is better matched to the needs of diverse program beneficiaries; 3) an increase in equitable program access for participants residing in under-resourced communities; 4) a growing appreciation for the value of partnerships as a precursor to more authentic collective impact collaborations; and 5) priority shifts in systems of accountability from funders to primary programs’ beneficiaries.
ContributorsGonzalez, Gabriela A. (Author) / Fonow, Mary Margaret (Thesis advisor) / Switzer, Heather (Committee member) / Vega, Sujey (Committee member) / Arizona State University (Publisher)
Created2021
Description
Spotlighting the figure of the exceptional disabled girl as she circulates in the contemporary mediascape, this dissertation traces how this figure shapes the contours of a post-Americans with Disabilities Act structure of feeling. I contend that the figure of the exceptional disabled girl operates as a reparative future girl. As a reparative figure, she is deployed as a sign of the triumph of U.S. benevolence, as well as a stand-in for the continuing fantasy and potential of the promise of the American dream, or the good life. Affectively managing the fraying of the good life through a shoring up of ablenationalism, the figure of the exceptional disabled girl rehabilitates the nation from a place of ignorance to understanding, from a place of nervous anxiety to one of hopeful promise, and from a precarious present to a not-so-bleak-looking future.
Placing feminist cultural studies theories of affect in conversation with feminist disability studies and girlhood studies, this dissertation maps evocations of disabled girlhood. It traces how certain affective states as an intersubjective glue stick to specific disabled girls’ bodies and how these intersubjective attachments generate an emergent affective atmosphere that attempts to repair the fraying fantasy of the good life. Utilizing affect as methodology and object of analysis, this dissertation interrogates ambivalent visual artifacts: ranging from the “real” figure of the disabled girl through YouTubers, Charisse Living with Cerebral Palsy and Rikki Poynter, to a fictional disabled girl in Degrassi: Next Class; spanning from physically disabled beauty pageant contestants to autistic girls learning how to dance; and, finally, looking to a black disabled girl in her life and death, Jerika Bolen. I contend that through their roles as disability educators, shared objects of happiness and optimism, and pedagogues of death, exceptional disabled girls have been deployed as guides on a new roadmap to ideal, affective post-ADA citizenhood.
Placing feminist cultural studies theories of affect in conversation with feminist disability studies and girlhood studies, this dissertation maps evocations of disabled girlhood. It traces how certain affective states as an intersubjective glue stick to specific disabled girls’ bodies and how these intersubjective attachments generate an emergent affective atmosphere that attempts to repair the fraying fantasy of the good life. Utilizing affect as methodology and object of analysis, this dissertation interrogates ambivalent visual artifacts: ranging from the “real” figure of the disabled girl through YouTubers, Charisse Living with Cerebral Palsy and Rikki Poynter, to a fictional disabled girl in Degrassi: Next Class; spanning from physically disabled beauty pageant contestants to autistic girls learning how to dance; and, finally, looking to a black disabled girl in her life and death, Jerika Bolen. I contend that through their roles as disability educators, shared objects of happiness and optimism, and pedagogues of death, exceptional disabled girls have been deployed as guides on a new roadmap to ideal, affective post-ADA citizenhood.
ContributorsTodd, Anastasia (Author) / Switzer, Heather (Thesis advisor) / Fonow, Mary Margaret (Thesis advisor) / Himberg, Julia (Committee member) / Arizona State University (Publisher)
Created2016