Echoing the American Transcendentalist Henry David Thoreau, I wish to live deliberately, to discover what truly matters to me, to listen to the world around me and further my enlightenment, and when I come face to face with death, feel content with how and why I lived. This thesis aims to dissect the internal disconnect we have with our purpose and fulfillment, analyze the pieces, ask questions, and then relate it back to the societal disconnect seen in the world. To live deliberately, what we say, think, and do, all reflect our good intentions and morals; we live how we desire, and not merely how others wish us to. In order to discover what truly matters, to separate our contentment and satisfaction in life from our material possessions, our money, and our power, we need to focus on what truly fulfills us. In order to listen to the world around us, come with an open mind and listen to those different from us, we need to make room for diversity and respect that we all have a right to be treated with dignity and respect. To further our enlightenment, it is important to seek to educate ourselves, find the truth, and expand our minds; enlightenment is an individual journey that the further we go on it the more connected and content we become. Finally, wishing to face death accepting of it rather than regretting and fearing our end; we want to die knowing that how we lived and why we did the things we did were for a content life.

‘Describing at Large Their True and Lively Figure, their several Names, Conditions, Kinds, Virtues (both Natural and Fanciful), Countries of their Species, their Love and Hatred to Humankind, and the wonderful work of Natural Selection in their Evolution, Preservation, and Destruction.

Interwoven with curious variety of Creative Narrations out of Academic Literatures, Scholars, Artists, Scientists, and Poets. Illustrated with diverse Graphics and Emblems both pleasant and profitable for Students of all Faculties and Professions.’

March Mammal Madness is a science outreach project that, over the course of several weeks in March, reaches hundreds of thousands of people in the United States every year. We combine four approaches to science outreach – gamification, social media platforms, community event(s), and creative products – to run a simulated tournament in which 64 animals compete to become the tournament champion. While the encounters between the animals are hypothetical, the outcomes rely on empirical evidence from the scientific literature. Players select their favored combatants beforehand, and during the tournament scientists translate the academic literature into gripping “play-by-play” narration on social media. To date ~1100 scholarly works, covering almost 400 taxa, have been transformed into science stories. March Mammal Madness is most typically used by high-school educators teaching life sciences, and we estimate that our materials reached ~1% of high-school students in the United States in 2019. Here we document the intentional design, public engagement, and magnitude of reach of the project. We further explain how human psychological and cognitive adaptations for shared experiences, social learning, narrative, and imagery contribute to the widespread use of March Mammal Madness.