March Mammal Madness is a science outreach project that, over the course of several weeks in March, reaches hundreds of thousands of people in the United States every year. We combine four approaches to science outreach – gamification, social media platforms, community event(s), and creative products – to run a simulated tournament in which 64 animals compete to become the tournament champion. While the encounters between the animals are hypothetical, the outcomes rely on empirical evidence from the scientific literature. Players select their favored combatants beforehand, and during the tournament scientists translate the academic literature into gripping “play-by-play” narration on social media. To date ~1100 scholarly works, covering almost 400 taxa, have been transformed into science stories. March Mammal Madness is most typically used by high-school educators teaching life sciences, and we estimate that our materials reached ~1% of high-school students in the United States in 2019. Here we document the intentional design, public engagement, and magnitude of reach of the project. We further explain how human psychological and cognitive adaptations for shared experiences, social learning, narrative, and imagery contribute to the widespread use of March Mammal Madness.

Biologist William Keith Brooks studied embryological development in invertebrates and used his results as evidence for theories of evolution and ancestral heredity. He founded a marine biological laboratory where his and others' embryological studies took place. Later in life, Brooks became head of the Biology Department at Johns Hopkins University where he helped shape the minds of leading embryologists.

The goal of science education in the United States is promoting scientific literacy for all students. The goal necessitates understanding the nature of science-what science is as a body of knowledge, explanatory tool, and human enterprise. The history of science is one of the most long-standing pedagogical methods of getting at the nature of science. But scientific literacy also encompasses education in scientific inquiry, and in the relationships among science, technology, and society (STS), as well as fact and theory-based subject-matter content.

Embryos in Wax: Models from the Ziegler Studio is a history of embryo wax modeling written by science historian Nick Hopwood. Published by the Whipple Museum of the History of Science University of Cambridge and the Institute of the History of Medicine University of Bern, 2002, the book, like the wax models, helps exemplify the visual and material culture of science. The first half of the book describes the modeling work of Germany's Adolf and son Friedrich Ziegler during the rise of developmental embryology from 1850 to 1920, a time when embryology's practitioners needed educational aids that could help teach students in laboratories and lay persons in public lectures. Three-dimensional wax models provided just this visual aid.

Clifford Grobstein was a traditional, influential, and highly innovative biologist of the mid-twentieth century, gifted with many character facets and pragmatic talents. His early adulthood passion of linking classical embryology with developmental anatomy and medicine was joined by his later pursuit of combining research ethics and science education with public policy.

The Marine Biological Laboratory in Woods Hole, Massachusetts, began in 1888 with one building housing researchers upstairs and students in a shared lab and lecture space downstairs. For the first two years, instruction took the form of general lectures covering a range of topics in zoology. In addition, the trustees offered some public lectures in Boston to raise funds for the lab.

Henry Havelock Ellis was born on 2 February 1859 at Croydon in Surrey, England, to Susannah Wheatley Ellis and Edward Peppen Ellis, a sea captain. A psychologist, essayist, and physician, he is best known for his contributions to the study of human sexuality and his support of sex education and women's rights. Ellis 's work catalyzed the revolution against repressive Victorian views of sexuality. He was practicing and writing during an era in which attitudes about sex were beginning to change thanks to the activism of several key players in the fight for sexual equality and controlled reproduction. The rise of the more liberal modern approach to human sexuality seen in the first half of the twentieth century is due largely to the efforts of Ellis and other reproductive rights champions like Margaret Sanger and Marie Stopes.

Franklin Paine Mall was born into a farming family in Belle Plaine, Iowa, on 28 September 1862. While he attended a local academy, an influential teacher fueled Mall's interest in science. From 1880-1883, he studied medicine at the University of Michigan, attaining his MD degree in 1883. William J. Mayo, who later became a famous surgeon and co-founder of the Mayo Clinic in Rochester, Minnesota, was a classmate of Mall's. Throughout his studies at Michigan, he was influenced by Corydon L. Ford, a professor of anatomy, Victor C. Vaughn, a biochemist and bacteriologist, and Henry Sewall, a physiologist.

Anatomical models have always been a mainstay of descriptive embryology. As the training of embryologists grew in the late 1800s, so too did the need for large-scale teaching models. Embryo wax models, such as those made by Adolf Ziegler and Gustav Born, were popular in the latter part of the nineteenth century and the early twentieth century as a way to visualize, in three dimensions, the fine detail of embryos without the aid of a microscope. While these models were found in many university laboratories, museums of science, and even expositions and world's fairs, they were anything but easy to make or obtain. Wax modeling required skill, patience, and specialized tools. Small laboratories with only one or two embryologists often found the prospect of wax modeling too laborious, too difficult, and too expensive to make the pursuit worthwhile. As an alternative, Susanna Phelps Gage, an embryologist at Cornell University, perfected a technique of using stacks of absorbent blotting paper rather than stacks of wax plates for constructing embryo models. She first demonstrated her blotting paper method to other embryologists at the annual meeting of the Association of American Anatomists in 1905 and later at the International Zoological Congress, held in Boston in August 1907.

As the third director of the Carnegie Institute of Washington s Department of Embryology, George Washington Corner made a number of contributions to the life sciences as well as to administration. Corner was born on 12 December 1889 in Baltimore, Maryland, near the newly established Johns Hopkins University. Although Corner was not exposed to science much in school at a young age, he developed an early appreciation for science through conversations with his father about geography and by looking through the family's National Geographic magazines.