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Description
My dissertation primarily investigates the vast literary corpus of “Qiantang meng”
錢塘夢 (A dream by Qiantang River, 1499, QTM hereafter), the earliest preserved
specimen of the Chinese vernacular story of the “courtesan” 煙粉 category, which
appears first in the mid-Hongzhi 弘治period (1488-1505). The story treats a Song
scholar Sima You 司馬槱 (?) who traveled in Qiantang and dreamed of a legendary Su
Xiaoxiao 蘇小小, a well-educated and talented courtesan who supposedly lived during
the Southern Qi 南齊 (479-520). Fundamentally, I am concerned with how and why an
early medieval five-character Chinese poem, questionably attributed to Su Xiaoxiao
herself, developed across the later period of pre-modern Chinese literary history into an
extensive repertoire that retold the romantic stories in a variety of distinctive literary
genres: poems, lyric songs, essays, dramas, ballads, vernacular stories, miscellaneous
notes, biographical sketches, etc. The thematic interest of my research is to evaluate how
travel and dream experiences interactively form a mode whose characteristics could help
develop a clearer understanding of biji 筆記 (miscellaneous notes) as a genre which is
representational and presentational, exhibiting a metadramatic textual pastiche that
collects both fact and fiction. The timeless popularity of QTM storylines reflect and
express the trope of the “travel and dream” experience. This is something of a “living”
complex of elements through which a textual community in later generations can
reconstruct their authorial and cultural identity by encountering, remembering and
reproducing those elements in the form of autobiographical and biographical expression
of a desiring subject. Travel and dream experiences are cross-referenced, internally
dialogical, mutually infiltrating, and even metaphorically interchangeable. They are
intertwined to create a liminal realm of pastiches in which we can better examine how the
literati in the Yuan (1271-1368), Ming (1368-1644) and Qing (1644-1911) dynasties
formed their own views about a past which shapes and is shaped by both collective and
individual memory. Such retellings both construct and challenge our understanding of the
complex networks of lexical and thematic exchange in the colloquial literary landscape
during the late imperial period.
錢塘夢 (A dream by Qiantang River, 1499, QTM hereafter), the earliest preserved
specimen of the Chinese vernacular story of the “courtesan” 煙粉 category, which
appears first in the mid-Hongzhi 弘治period (1488-1505). The story treats a Song
scholar Sima You 司馬槱 (?) who traveled in Qiantang and dreamed of a legendary Su
Xiaoxiao 蘇小小, a well-educated and talented courtesan who supposedly lived during
the Southern Qi 南齊 (479-520). Fundamentally, I am concerned with how and why an
early medieval five-character Chinese poem, questionably attributed to Su Xiaoxiao
herself, developed across the later period of pre-modern Chinese literary history into an
extensive repertoire that retold the romantic stories in a variety of distinctive literary
genres: poems, lyric songs, essays, dramas, ballads, vernacular stories, miscellaneous
notes, biographical sketches, etc. The thematic interest of my research is to evaluate how
travel and dream experiences interactively form a mode whose characteristics could help
develop a clearer understanding of biji 筆記 (miscellaneous notes) as a genre which is
representational and presentational, exhibiting a metadramatic textual pastiche that
collects both fact and fiction. The timeless popularity of QTM storylines reflect and
express the trope of the “travel and dream” experience. This is something of a “living”
complex of elements through which a textual community in later generations can
reconstruct their authorial and cultural identity by encountering, remembering and
reproducing those elements in the form of autobiographical and biographical expression
of a desiring subject. Travel and dream experiences are cross-referenced, internally
dialogical, mutually infiltrating, and even metaphorically interchangeable. They are
intertwined to create a liminal realm of pastiches in which we can better examine how the
literati in the Yuan (1271-1368), Ming (1368-1644) and Qing (1644-1911) dynasties
formed their own views about a past which shapes and is shaped by both collective and
individual memory. Such retellings both construct and challenge our understanding of the
complex networks of lexical and thematic exchange in the colloquial literary landscape
during the late imperial period.
ContributorsWu, Siyuan (Author) / West, Stephen H. (Thesis advisor) / Cutter, Robert Joe (Committee member) / Oh, Young (Committee member) / Ling, Xiaoqiao (Committee member) / Arizona State University (Publisher)
Created2017
Description企业并购是经济管理领域长盛不衰的研究话题，也是企业高投资与高风险并行的战略举措。并购后对品牌进行有效整合是实现并购价值的重要过程，只有对并购后的品牌进行整合，才能使并购取得应有的并购协同效应。在消费者导向意识不断深化，服务导向逐渐成为服务行业的主流导向的背景下，研究品牌并购中消费者感知及其忠诚显得尤为重要。企业并购过程中面临的风险与挑战之一就是消费者未必对商家的品牌并购行为买账，消费者忠诚受到影响。尽管已有学者提出品牌并购的企业更应关注消费者及其忠诚，但目前从消费者感知角度研究企业或品牌并购行为的研究较少。为了揭示消费者感知品牌并购的过程，探究品牌并购是否及如何影响消费者感知及忠诚，本文基于深度访谈法与情境下问卷调查法分析了消费者对品牌并购的感知及结果，并设计两项研究：研究一在理论分析与前人研究基础上，通过对消费者的深度访谈，确立了消费者感知的品牌并购价值的四个维度，分别为品牌联想、产品联想、组织联想与人员服务品质，并在借鉴前人研究结合本研究的具体背景，得出消费者感知的品牌并购价值的测量条目。研究二通过情境模拟下的问卷调查法，检验了消费者感知品牌并购价值、感知质量、感知价值、品牌忠诚、产品涉入以及品牌知名度之间的关系。在此基础上，本文对L教育集团在实践运营过程中的品牌并购案例进行详细分析，发现了L教育集团发起品牌并购的原因以及并购过程中存在的问题和改进建议。
研究结果显示：（1）消费者感知的品牌并购价值的四个维度分别为品牌联想、产品联想、组织联想与人员服务品质；（2）消费者感知品牌并购价值与感知质量有显著正相关关系，表明消费者感知品牌并购价值能够提高消费者的感知质量；（3）消费者感知质量对其感知价值有显著的正向影响，表明感知质量正向预测消费者的感知价值水平；（4）消费者感知质量对其品牌忠诚有显著的积极作用；（5）消费者感知品牌并购价值与消费者感知价值存在显著的正相关关系；（6）消费者感知品牌并购价值对消费者品牌忠诚的路径系数达到显著性水平；（7）消费者感知质量在感知并购价值与感知价值、品牌忠诚之间起部分中介作用；（8）产品涉入与品牌知名度在消费者感知并购价值与感知质量的关系之间起调节作用。
研究结果显示：（1）消费者感知的品牌并购价值的四个维度分别为品牌联想、产品联想、组织联想与人员服务品质；（2）消费者感知品牌并购价值与感知质量有显著正相关关系，表明消费者感知品牌并购价值能够提高消费者的感知质量；（3）消费者感知质量对其感知价值有显著的正向影响，表明感知质量正向预测消费者的感知价值水平；（4）消费者感知质量对其品牌忠诚有显著的积极作用；（5）消费者感知品牌并购价值与消费者感知价值存在显著的正相关关系；（6）消费者感知品牌并购价值对消费者品牌忠诚的路径系数达到显著性水平；（7）消费者感知质量在感知并购价值与感知价值、品牌忠诚之间起部分中介作用；（8）产品涉入与品牌知名度在消费者感知并购价值与感知质量的关系之间起调节作用。
ContributorsHan, Liqing (Author) / Pei, Ker-Wei (Thesis advisor) / Zhang, Anmin (Thesis advisor) / Zhu, Qigui (Committee member) / Arizona State University (Publisher)
Created2019