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- Creators: Department of Management and Entrepreneurship
Description
This thesis project has been conducted in accordance with The Founder’s Lab initiative which is sponsored by the W. P. Carey School of Business. This program groups three students together and tasks them with creating a business idea, conducting the necessary research to bring the concept to life, and exploring different aspects of business, with the end goal of gaining traction. The product we were given to work through this process with was Hot Head, an engineering capstone project concept. The Hot Head product is a sustainable and innovative solution to the water waste issue we find is very prominent in the United States. In order to bring the Hot Head idea to life, we were tasked with doing research on topics ranging from the Hot Head life cycle to finding plausible personas who may have an interest in the Hot Head product. This paper outlines the journey to gaining traction via a marketing campaign and exposure of our brand on several platforms, with a specific interest in website traffic. Our research scope comes from mainly primary sources like gathering opinions of potential buyers by sending out surveys and hosting focus groups. The paper concludes with some possible future steps that could be taken if this project were to be continued.
ContributorsLozano Porras, Mariela (Co-author) / Rote, Jennifer (Co-author) / Goodall, Melody (Co-author) / Byrne, Jared (Thesis director) / Sebold, Brent (Committee member) / Department of Marketing (Contributor) / Department of Management and Entrepreneurship (Contributor) / Barrett, The Honors College (Contributor)
Created2021-05
Description
Whispers from Above is a creative project that aims to normalize the conversation and validate the emotional experience of grief, through the use of art therapies. Art therapy can be expressive in which someone creates their own work, such as visual art, poetry, performance, music, movement, etc. Art therapy can also be receptive in which someone analyzes and understands someone else's artwork. This project was released on SoundCloud in order to make grief resources more accessible to all and to build an online community.<br/><br/>Whispers from Above worked with twelve poets, fifteen artists, six different interviewees, and multiple musicians to create a month of grief support. The finale piece of Whispers from Above was devised from the twenty-nine poems used within this month-long healing journey. All the individual poems were woven into a single devised poem to be presented as the final piece symbolizing that no one is alone in grief.<br/><br/>Whispers from Above is creative community exploration of grief, loss, and death in which we hope contributors, and listeners find solace and support. This series will exist on SoundCloud after March 27th, 2021 with a monthly release of a poem or interview accompanied by art, and music.
ContributorsWendlandt, Morgan Marie (Author) / Bowditch, Rachel (Thesis director) / Lynch, John M. (Committee member) / Sandoval, Mathew (Committee member) / School of Art (Contributor) / Department of Management and Entrepreneurship (Contributor) / School of Music, Dance and Theatre (Contributor) / Dean, W.P. Carey School of Business (Contributor) / Barrett, The Honors College (Contributor)
Created2021-05
Description
According to the 2010 census, 40 million people living in the United States were foreign-born, meaning they were not U.S. citizens at birth (2). The Harvard Business Review also said that "In 2017, strong growth across most of the world propelled the DHL Global Connectedness Index to a record high. The proportions of trade, capital, information, and people flow crossing national borders all increased significantly" (7). With the U.S. being a cultural "mixing pot" and the world being more globalized than ever before, we must incorporate global citizenship education in our school systems. Growing Global is a creative project thesis that explores the idea of a global citizenship after-school program for youth in the Tempe Public School District. The outcomes of this project will be a proposal for the program, a curriculum outline including three examples of lesson plans [see Exhibit 1], student surveys for measuring curriculum effectiveness [see Exhibit 3], and an educator training guide and preparedness assessment [see Exhibits 2 and 4]. The Growing Global project proposal will cover the need for the program, a program timeline and explanation, the impact it will hold and how to measure it, potential barriers, the capacity of the team and its resources, and the budget for piloting the program.
ContributorsCompton, Karrissa (Author) / Burns, Kevin (Thesis director) / Larson, Elizabeth (Committee member) / Department of Management and Entrepreneurship (Contributor) / School of International Letters and Cultures (Contributor) / Barrett, The Honors College (Contributor)
Created2020-05
Description
Our world is ever-changing, and thus, design changes with it. Technology reigns supreme in our society, and as both evolve, our world is transforming to become temporary, especially in terms of the built environment. The coalescing of built space and technology are spilling over into various cultural outlets to create interactive environments in places such as museums, festivals, events, and even retail shopping. As technology continues to evolve, its influence on interior design continues to grow and morph from place to experience. More specifically, creating experience through non-permanent built spaces is especially interesting because it shows the power of design through the impression it leaves; spaces are able to affect viewers in mere seconds. This study will explore the development of experience through the intersection of technology, temporary installations, and interiority.
Through the research of the temporary built environment, technology and experience, in addition to the relationship between the three, a better understanding of how the interior design can shift to accommodate our changing society and desire for ephemeral experiences were developed. Pop up installations and events were studied to understand not only how they are designed and built within existing environments, but also to learn about the impressions they leave on viewers. Furthermore, social media trends in relation to the temporary environments have been observed to understand their influence on design. This means of communication has added a layer of complexity to these experiences and how they are now inherently connected to cater to the desires of Millenials and Centennials. Technology-based research will be necessary to then explore in a creative project how both interiority and technology relate to create experiences.
Ultimately, two creative projects were developed, which demonstrate the relationship of technology and interiority in the creation of experiential environments, by constructing two interactive design-build pieces. This was done through the combination of theory and creative project, or praxis, which highlighted existing research and explored new applications for use in the world of interior design.
The research in this thesis has two main components: the study of interior environments, especially those created as pop-ups, and also the study of technology along with its relationship to the built environment and human interaction. For the technology component, different interactive technologies have been explored by learning how to write code in order to use an Arduino system and python language to manipulate light, sound, and projection. As a result, two interactive light pieces were created which harnessed the power of technology to transform the built environment into a memorable experience.
Through the research of the temporary built environment, technology and experience, in addition to the relationship between the three, a better understanding of how the interior design can shift to accommodate our changing society and desire for ephemeral experiences were developed. Pop up installations and events were studied to understand not only how they are designed and built within existing environments, but also to learn about the impressions they leave on viewers. Furthermore, social media trends in relation to the temporary environments have been observed to understand their influence on design. This means of communication has added a layer of complexity to these experiences and how they are now inherently connected to cater to the desires of Millenials and Centennials. Technology-based research will be necessary to then explore in a creative project how both interiority and technology relate to create experiences.
Ultimately, two creative projects were developed, which demonstrate the relationship of technology and interiority in the creation of experiential environments, by constructing two interactive design-build pieces. This was done through the combination of theory and creative project, or praxis, which highlighted existing research and explored new applications for use in the world of interior design.
The research in this thesis has two main components: the study of interior environments, especially those created as pop-ups, and also the study of technology along with its relationship to the built environment and human interaction. For the technology component, different interactive technologies have been explored by learning how to write code in order to use an Arduino system and python language to manipulate light, sound, and projection. As a result, two interactive light pieces were created which harnessed the power of technology to transform the built environment into a memorable experience.
ContributorsChavez, Daniela Cristina (Author) / Zingoni, Milagros (Thesis director) / Ayers, Benjamin (Committee member) / Santiago, Karin (Committee member) / Department of Management and Entrepreneurship (Contributor) / The Design School (Contributor) / Barrett, The Honors College (Contributor)
Created2019-05
Description
This paper examines the fundamental problem statement of: How can the hotel & resort industry resist and overcome the new competitive challenge that the sharing economy and Airbnb have imposed on it? This wasn’t a problem up until this past decade, as hotels had long been the world’s main solution for individuals looking for a place to stay in exchange for a fee. That has changed nowadays as the rise of the sharing economy has created a new, fast-growing demand for Airbnb in the hospitality industry. We have witnessed powerful companies die as a result of not taking disruptive technology seriously, as seen with Blockbuster and Kodak; however, we have also seen impressive reactions to disruptive technology in other cases such as Walmart and Alibaba that use it to enhance the customer experience. Hotels arose from humble beginnings and progressively became more than just a place to sleep. This is evidenced by the progression from 16th century humble inns to large luxury hotels in the 19-20th century to many hotels being significant tourist attractions themselves nowadays. While some factors such as security, hygiene, and consistency currently remain on the hotel industry’s side, the main factors fueling the growth of Airbnb are closely tied to consumer preferences and Airbnb’s ability to create unique, authentic experiences. A questionnaire with 756 responses from ASU students was conducted for this project’s primary research. The results concluded that this demographic travels often, slightly prefers hotels over Airbnb, and values location, convenience, and cost the most. Results were consistent with findings discussed in literature, since the bulk of respondents said they look at Airbnb for low-cost options and hotels for high-end options. Hotels reign supreme in the high-end market and benefit from their location and convenience factors, but Airbnb might have an opportunity to leverage their attractive capabilities while also incorporating some of hotels’ best aspects. This can cause the preference of hotels over Airbnb to diminish further going forward. Hotels can combat Airbnb in multiple ways. One is for hotel chains to customize more hotels to fit the local destination like Airbnb rather than keeping a more standardized vibe and design across all locations. Another is to continue focusing on creating unmatched service experiences in the high-end market that are hard for Airbnb to replicate. A third one is to implement more competitive pricing relative to Airbnb during peak seasons across different cities. Finally, given the increased awareness on hygiene and health that the COVID-19 crisis will likely bring after the pandemic, hotels should put greater emphasis on their hygiene factor when conducting publicity efforts, since this remains in favor of hotels rather than Airbnb and can attract customers who are still reeling with fear from the pandemic. All of this can help hotels to retain their crucial competencies while leveraging Airbnb’s competencies to create an incredible customer experience that is the best of both worlds. All of it prevent the hotel industry from going down a darker path than it has gone through before.
ContributorsValenzuela Gallardo, Juan (Author) / Eaton, John (Thesis director) / Mokwa, Michael (Committee member) / Department of Management and Entrepreneurship (Contributor) / Department of Marketing (Contributor) / Barrett, The Honors College (Contributor)
Created2020-05
Description
Empathy Link is a creative project that looks at the universal problems that many college students experience. The show is an interview style podcast, in which the students come on and talk about their life experiences, specifically the dilemmas and emotional challenges they face. Furthermore, Empathy Link delves into student’s identities, and how many of the more “universal problems” that the students face, are also affected by the identity and background, such as ethnicity, gender, immigration status, class, etc. By analyzing the cross-section between the more relatable problems that almost every student experiences and the more unique identity problems, listeners are able to find common ground with students from different backgrounds from them as well as begin to understand struggles that they may not or will never experience. Empathy Link consists of a six-episode first season. Each episode is somewhere between 20 – 30 minutes long. The topics discussed in episodes were wide-ranging: disagreeing with the worldviews of one’s parents, wanting to pursue a passion but scared because of financial instability, the anxiety of over-working, the feeling of listlessness post-college life, and the passing of a loved one. Before each episode, I would perform a pre-interview for each guest to ensure they would be a good fit for the show, write questions for that guest, and schedule a time and place to record. Afterwards, I would edit each episode for clarity, sound quality, and flow to ensure the content was up to par. Empathy Link is a podcast dedicated to bridging the gap between the perceptions of college students, specifically those from marginalized groups, and the actual experiences and struggles that they face.
ContributorsMarsh, Zackiel S (Author) / Scott, Jason (Thesis director) / Sopha, Matthew (Committee member) / Department of Information Systems (Contributor) / School of Film, Dance and Theatre (Contributor) / Department of Management and Entrepreneurship (Contributor) / Barrett, The Honors College (Contributor)
Created2020-05
Description
This creative piece aims to blend theatre writing with my father’s career of professional golf. Research was conducted through interviews, scholarly articles, and conversations between my thesis director and second reader. In the search for information and answers, I found the connection between my written style and personal experiences. This is important to me as a writer and any other aspiring writer, because it helps analyze strengths and create a more impactful story.
This entire creative piece is a testament to pursue writing in the film and theatre industry, and acts as a student’s own personal take on how creative writing can be developed, analyzed, and improved. The scope of this project was to better understand modern writing and playwrights by creating my own piece. The general findings in this project demonstrated the high difficulty that storytelling demands. Specifically, linking dialogue in plays to meaningful character development.
As such, a major conclusion indicates that masterful script writing falls on each character being fully developed so that they may move through scenes and the plot with the proper emotional stakes.
This entire creative piece is a testament to pursue writing in the film and theatre industry, and acts as a student’s own personal take on how creative writing can be developed, analyzed, and improved. The scope of this project was to better understand modern writing and playwrights by creating my own piece. The general findings in this project demonstrated the high difficulty that storytelling demands. Specifically, linking dialogue in plays to meaningful character development.
As such, a major conclusion indicates that masterful script writing falls on each character being fully developed so that they may move through scenes and the plot with the proper emotional stakes.
ContributorsCarter, Race (Author) / Maday, Gregory (Thesis director) / Messersmith, Randy (Committee member) / Department of Management and Entrepreneurship (Contributor) / Barrett, The Honors College (Contributor)
Created2019-05
Description
For my creative project, I challenged myself to host my first ever photo gallery. After three years of documenting artists at music festivals and building an impressive portfolio, I felt inspired to display my work in a proper gallery setting. I partnered with another local music photographer and together, we hosted a collaborative pop-up photo gallery at Shady Park in Tempe. Research and analysis of the modernization and widespread success of the recent pop-up phenomenon suggests that hosting a photo gallery in this format is an effective way of appealing to a predominantly millennial audience. This notion was proven valid by the large volume of interest we received during marketing pushes, the high attendance at the gallery itself, and significant social media engagement and reactions received during and after the event. Although no prints were sold, the gallery was considered a success because it served its intended purpose of providing two young artists with a space to showcase work, open themselves to critique, and make new fans.
ContributorsElwell, Nicholas (Author) / Trujillo, Rhett (Thesis director) / Giles, Bret (Committee member) / Department of Marketing (Contributor) / Department of Management and Entrepreneurship (Contributor) / School of Film, Dance and Theatre (Contributor) / Barrett, The Honors College (Contributor)
Created2019-05
Description
Barrett Honors Thesis
Abstract
Noah Zweiback
The 21st century has brought significant changes to American consumers through technological advancements, social medias, and changing public sentiments. The sport industry in particular has been largely unable to capitalize on these changes due to the traditional nature of sports.
Keyball™ is the new 21st century sport specifically designed to have the greatest spectator appeal in this modern age. With focus on athleticism, parity, theatrical/emotional engagements, and community impact, Keyball™ aims to create a fan experience that is not achievable by other professional sports leagues. By design, there is high skillset carryover from other sports, ensuring tremendous talent will always be available, and fans of many different sports will find Keyball™ attractive to watch and follow.
The professional sports industry has been dominated by only a few players for the past century. Due to the traditional nature of sports, innovation is hard to implement in professional leagues. Tackle football is A. incredibly dangerous, causing broken bones, torn ligaments and tendons, and serious brain damage (concussions, CTE) at high rates. B. Football is low scoring and C. the pace of play is very slow. Basketball by nature A. overwhelmingly rewards height or verticality. It also B. lacks physicality and C. parity (NBA level). D. The foul system is flawed and easily exploited, dampening the end of games.
Keyball™ is positioned to A. be much more violent than basketball/soccer/baseball, while being significantly safer than tackle football. In addition, B. the speed of play is much faster than football, similar to a soccer/basketball live play style. C. Keyball™ is high scoring (like basketball, unlike football and soccer) and features much more dynamic/exciting scoring opportunities than traditional team sports. Keyball™ D. unifies the highly entertaining skillsets of soccer players (foot skill) with basketball/football players (explosiveness & hand coordination). E. Keyball™ has inherent double meaning that alludes to gambling (Keyball™ Wager) yet still promotes charity, selflessness, and American values (capitalism, sportsmanship, teamwork).
Abstract
Noah Zweiback
The 21st century has brought significant changes to American consumers through technological advancements, social medias, and changing public sentiments. The sport industry in particular has been largely unable to capitalize on these changes due to the traditional nature of sports.
Keyball™ is the new 21st century sport specifically designed to have the greatest spectator appeal in this modern age. With focus on athleticism, parity, theatrical/emotional engagements, and community impact, Keyball™ aims to create a fan experience that is not achievable by other professional sports leagues. By design, there is high skillset carryover from other sports, ensuring tremendous talent will always be available, and fans of many different sports will find Keyball™ attractive to watch and follow.
The professional sports industry has been dominated by only a few players for the past century. Due to the traditional nature of sports, innovation is hard to implement in professional leagues. Tackle football is A. incredibly dangerous, causing broken bones, torn ligaments and tendons, and serious brain damage (concussions, CTE) at high rates. B. Football is low scoring and C. the pace of play is very slow. Basketball by nature A. overwhelmingly rewards height or verticality. It also B. lacks physicality and C. parity (NBA level). D. The foul system is flawed and easily exploited, dampening the end of games.
Keyball™ is positioned to A. be much more violent than basketball/soccer/baseball, while being significantly safer than tackle football. In addition, B. the speed of play is much faster than football, similar to a soccer/basketball live play style. C. Keyball™ is high scoring (like basketball, unlike football and soccer) and features much more dynamic/exciting scoring opportunities than traditional team sports. Keyball™ D. unifies the highly entertaining skillsets of soccer players (foot skill) with basketball/football players (explosiveness & hand coordination). E. Keyball™ has inherent double meaning that alludes to gambling (Keyball™ Wager) yet still promotes charity, selflessness, and American values (capitalism, sportsmanship, teamwork).
ContributorsZweiback, Noah B (Writer of accompanying material) / Denning, Michael (Thesis director) / Eaton, John (Committee member) / Department of Management and Entrepreneurship (Contributor) / Department of Finance (Contributor) / Barrett, The Honors College (Contributor)
Created2019-12
Description
Same Bed is a twelve-piece book of poetry that explores the theme of sexual violence. The speaker of the poems is processing the trauma surrounding her rape which leads her to explore her own family's dynamics regarding gender, power, and acknowledgment of sexuality. The speaker also observes the broader issue of how society reacts to rape and the effects that can have on a survivor of sexual violence. In the peak of the manuscript, the speaker pieces together part of her own police report, pinning her own voice and perspective against her rapists.
ContributorsPetersen, Gabrielle Nicole (Author) / Ball, Sally (Thesis director) / Kelsey, Meghan (Committee member) / Sanford School of Social and Family Dynamics (Contributor) / Department of Management and Entrepreneurship (Contributor) / Barrett, The Honors College (Contributor)
Created2018-05