The Founders lab is a year-long program that gives its students an opportunity to participate in a unique team-based, experiential Barrett honors thesis project to design and apply marketing and sales strategies, as well as business and financial models to start up and launch a new business. This honors thesis project focuses on increasing the rate of vaccination outcomes in a country where people are increasingly busy (less time) and unwilling to get a needle through a new business venture that provides a service that brings vaccinations straight to businesses, making them available for their employees. Through our work with the Founders Lab, our team was able to create this pitch deck.

Our company, Habitual Health, is a holistic health firm with the goal to provide the Arizona State University students with awareness of healthy practices. Our Founders Ava Bobbs, Mario DiVenere, and Jack Hammond have found that students have a severe lack of knowledge involving healthy practices, including but not all limited to diet, fitness, and cooking. This is where Habitual Health comes in, we are going to bridge the gap between the lack of information about healthy initiatives and the implication that living a healthy lifestyle is too expensive, difficult, and time consuming.

The Founder’s lab is a year-long program that gives students an opportunity to participate in a unique, team-based, experiential Barrett honors thesis project to design and apply marketing and sales strategies, as well as business and financial models to start up and launch a new business. This Barrett honors thesis project focuses on increasing the accessibility of health and wellness programs for small businesses and their employees through a customizable and easily implemented third party program that encourages employee retention.

The Founder’s lab is a year-long program that gives students an opportunity to participate in a unique team-based, experiential Barrett honors thesis project to design and apply marketing and sales strategies, as well as business and financial models to start up and launch a new business. This Barrett honors thesis project focuses on increasing the accessibility of health and wellness programs for small businesses and their employees through a customizable and easily implemented third party program that encourages employee retention.

In 2020, all states and territories within the United States have at least 20% obesity rates among adults, with the state of Arizona specifically being between 30-35% of adults (CDC, 2021). Being overweight and having obesity are linked to increased risk of heart disease, stroke, type 2 diabetes, high blood pressure, certain cancers, as well as other chronic conditions (NIH, 2018). The high percentage is partly due to the work environment in society, which has become increasingly sedentary with the rise of labor-saving technologies, like computers for example. As a result, sedentary jobs have increased 83% since 1950 (American Heart Association, 2018). Our proposed solution to this problem of people not getting enough exercise is Bet Fitness. Bet Fitness is a mobile app that utilizes social and financial incentives to motivate users to consistently exercise. The quintessence of Bet Fitness is to bet money on your health. You first create a group with your friends or people you want to compete with. You then put in a specified amount of money into the betting pool. Users then have to exercise for a specified amount of days for a certain period of time (let’s say for instance, three times a week for a month). Workouts can be verified only by the other members of the group, where you can either send photos in a group chat, link your fitbit/other health data, or simply have another person vouch that you worked out as proof. Anyone who fails to keep up with the bet, loses their money that they put in and it gets equally distributed to the other members of the party. According to our initial survey, this idea has generated much interest among college students.