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Description
The goal of this project was to discover more intricate aspects of the wedding planning industry as well as learn more about what it takes to get started in wedding planning, then apply this knowledge to the launch of my own company. I conducted research of the wedding planning industry throughout the United States then moving to Arizona and later to the Phoenix Metropolitan Area. I discuss the importance of wedding planners, the skills they bring as well as the knowledge they must have to offer their clients. Then I go into the launch of my company Maria Catherine Events and what the research means for my company launch.
ContributorsBreeze, Maria C (Author) / Trujillo, Rhett (Thesis director) / Donlevy, Tamara (Committee member) / Department of Management and Entrepreneurship (Contributor) / School of Community Resources and Development (Contributor) / Barrett, The Honors College (Contributor)
Created2021-05
Description
Often considered to be one of the most promising solutions in the fight against global poverty, “microfinance is a term used to describe financial services, such as loans, savings, insurance and fund transfers to entrepreneurs, small businesses and individuals who lack access to traditional baking services” (Kiva). With hundreds of organizations committed or partially committed to the facilitation of microfinance loans on a domestic and global scale, the way scholarly communities have ultimately decided to view this type of giving is narrow but optimistic. The trends associated with microfinancing show it to have a positive impact on both lenders and borrowers. The goal of this thesis is to bring a level of personal context to these trends with qualitative research from the stories of individuals who have participated in the facilitation of a microloan.
ContributorsOlsen, Hannah (Author) / LaRosa, Julia (Thesis director) / Price, Sandra (Committee member) / School of Community Resources and Development (Contributor) / Dean, W.P. Carey School of Business (Contributor) / Department of Supply Chain Management (Contributor) / Barrett, The Honors College (Contributor)
Created2020-05
Description
Together with a representative working at the Phoenix office of the AHA a project to create a marketing material which focused on volunteer retention was formed. Volunteer retention was addressed in two ways. First, through the understanding of volunteer motivations to attract volunteers with a higher predisposition to positive outcome experience within a specific organization. Secondly, understating the influences on both general and student volunteer satisfaction linked with volunteer retention. The pamphlet includes both information pulled directly from multiple AHA public information and information collected from employees at the Phoenix office of the AHA. Questions were built to gather information specific to the research conducted on volunteer motivation and satisfaction. These questions were then disseminated to a supervisor over at the Phoenix office of the AHA. The resulting answers were then returned, summarized and used in the completed pamphlet. The final product created is a digital pamphlet which was made while adhering to basic principles of pamphlet design and marketing.
ContributorsAzor, Garneel Joseph (Author) / Shockley, Gordon (Thesis director) / Bustamante, Jessie (Committee member) / College of Health Solutions (Contributor) / Barrett, The Honors College (Contributor)
Created2019-05
Description
The purpose of this creative project was to spread awareness about the work of various non-profit organizations in the Phoenix community while allowing the public to immediately get involved in their missions. This project was manifested through Give Back Phoenix, which was held on February 2nd, 2019. Give Back Phoenix had three goals: to serve non-profit organizations in the community, to allow community members to experience giving back in a fun and hands-on way, and to help community members connect with organizations for future volunteer opportunities and long-term volunteering commitments.
ContributorsMartin, Mary Caitlin Alice (Author) / Hultsman, Wendy (Thesis director) / Holland Malcom, Jan (Committee member) / School of Community Resources and Development (Contributor) / Department of Management and Entrepreneurship (Contributor) / Barrett, The Honors College (Contributor)
Created2019-05
Description
Employers must go beyond diversifying their workforce and prioritize inclusion in their workplace. This thesis is written to employers to provide a comprehensive, introductory look into why and how an employer could prioritize inclusion in their workplace. In part one, a literature review answers the following questions: What is inclusion? How are diversity and inclusion related? How is the workplace exclusive? What is an inclusive workplace like? and What are the benefits of having an inclusive workplace? Then, in part two, a case study analysis reviews best practices of a company that has been recognized as being inclusive. Through both of these parts, three overacting principles emerge; inclusion should be a widespread value in an organization, new practices must move beyond the superficial to have real impact and all employees in the organization should be engaged in making the workplace more inclusive. Change also must happen in three areas including the climate, leadership and practices of an organization.
ContributorsMooney, Samantha Jean (Co-author) / Mooney, Samantha (Co-author) / Smith, Jacqueline (Thesis director) / Sully de Luque, Mary (Committee member) / School of Community Resources and Development (Contributor) / Watts College of Public Service & Community Solut (Contributor) / School of Social Transformation (Contributor) / Barrett, The Honors College (Contributor)
Created2019-05
Description
The purpose of this study is to assess the factors that motivate and influence 18-24-year-olds, compared to those of other age groups, to volunteer, specifically in local hospitals. Volunteers play an integral role towards sustaining nonprofit organizations (NPOs). For this reason, volunteers have the potential to impact the success and effectiveness of local NPOs including nonprofit hospitals such as Banner Health, Mayo Clinic, and HonorHealth. These hospitals rely on the services provided by volunteers to help facilitate their patient care and achieve their missions. An important component of the hospitals’ volunteer programs must focus on the recruitment and retention of volunteers. According to the Bureau of Labor Statistics, volunteer rates are lowest among 20-24-year-olds. Since most college students encompass the 18-24 age range, understanding the factors that motivate and influence them could indicate why there is a low number of hospital volunteers in this age group. ASU students were surveyed regarding their volunteer history, volunteer motivations, and volunteer constraints. Their responses were compared to survey results from local hospital volunteers to look for significant differences or similarities which are highlighted in this study. A total of 183 ASU students between the ages of 18 and 24 completed the survey, and 58 of those students identified as a prior or current hospital volunteer. Three ASU students participated in a focus group. Out of the five Arizona nonprofit hospitals contacted, only one participated in the study. Banner Thunderbird Medical Center (BTMC) had 34 active hospital volunteers complete the survey. The BTMC volunteers who participated in the study were between 14 and 83 years old with the most common age being 69 years old.
ContributorsFasani, Sophia Maria (Author) / Wang, Lili (Thesis director) / Lyons-Mayer, Michelle (Committee member) / School of Community Resources and Development (Contributor) / School of Life Sciences (Contributor) / Barrett, The Honors College (Contributor)
Created2019-05
Description
This thesis, written in the first person, documents the chronological events in developing Social Renaissance - a social media marketing agency. The founder of Social Renaissance and author of this senior thesis project is Sara Kahn, a fourth year student at Arizona State University in Barrett, The Honors College. Sara is graduating in May of 2022 with a Bachelor’s of Science in Business Entrepreneurship from the W. P. Carey School of Business. She is also graduating with a Minor in Special Events Management from the Watts College – School of Community Resources and Development.
Sara has over 10 years of entrepreneurial experience and more than 3 years of marketing experience. This background uniquely positions her to develop Social Renaissance as a venture. This thesis will discuss the successes and failures experienced throughout the development process, key takeaways, and next steps for Social Renaissance. Enjoy!
ContributorsKahn, Sara (Author) / Sebold, Brent (Thesis director) / Mesquita, Luiz (Committee member) / Barrett, The Honors College (Contributor) / School of Community Resources and Development (Contributor) / Department of Management and Entrepreneurship (Contributor)
Created2022-05
Description
The events industry provides an integral service to society but fails to understand and incorporate the three pillars of sustainability. The purpose of this paper is to identify the cause of the lack of awareness and motivation from event managers to make their events more sustainable. Utilizing both dated and recent research papers to understand the gap of awareness, the data demonstrated that there is not a clear understanding of sustainability from a holistic perspective. The most notable issue was the focus on environmental sustainability and the lack of awareness of social and economic sustainability. This paper analyzes one specific event, the Boys & Girls Clubs of Greater Scottsdale, Celebrate Youth Gala, and dives deeper into how the event can be made more sustainable. The findings demonstrated that event managers often are unaware of the sustainable options available to them and the costs associated with them. This paper offered recommendations for event managers and started the necessary conversation to create change within the industry.
ContributorsMertz, Carly (Author) / Goodman, Rebekka (Thesis director) / Schneiderman, Erin (Committee member) / Barrett, The Honors College (Contributor) / Department of Marketing (Contributor) / Dean, W.P. Carey School of Business (Contributor) / School of Community Resources and Development (Contributor)
Created2024-05