Matching Items (3)
Description
Under the new generation of technological and industrial revolutions, digital economy enterprises are increasingly becoming major contributors to socio-economic development. Their scale effect and marginal cost effect are different from traditional enterprises, which also raises concern and discussion on whether digital economy enterprises can promote more equitable and sustainable development of society. The participation of digital economy enterprises in the common wealth is an important source of legitimacy for their development. This thesis investigates the mechanism of the impact of their common wealth inputs on corporate financial performance by using a sample of digital economy firms among Chinese listed companies as a case study. It is found that, overall, the mechanism of the effect of firms' common affluence model on their financial performance has a positive effect. The main source of this positive effect is the secondary distribution of the firm, i.e., the legitimacy of tax contributions. Other legitimacy such as employee and shareholder legitimacy are not significantly associated with financial performance, while social philanthropic input from tertiary distribution participation has a significant negative effect. In the association of redistribution on firm performance, there is a positive facilitating effect on firms' R&D efficiency and a negative moderating effect of economic policy uncertainty. It suggests that there are differences in the impact of firms' legitimacy initiatives, such as tax contributions, on performance under different firm development expectations. Whereas in the third distribution, firms' R&D efficiency has a crowding-out effect on the economic gains from the legitimacy of common wealth participation, economic policy uncertainty has a reinforcing effect in the third distribution of firms. The above suggests that the development of digital economy firms is more positively facilitated by official legitimacy and currently lacks the constraints of industrial ecology from internal and public scrutiny.
ContributorsZhou, Guangyi (Author) / Wu, Shin-Yi (Thesis advisor) / Hu, Jie (Thesis advisor) / Zheng, Zhiqiang (Committee member) / Arizona State University (Publisher)
Created2023
Description
The development of the digital economy is driving a comprehensive digital transformation of the Chinese economy. Digital marketing pinpoints customer needs in terms of both technology and interaction, enhances the interactive experience, and influences consumers' willingness to buy. Digital marketing can increase customer acquisition, improve user experience, increase sales viscosity and expand sales segments at a lower cost. Under the wave of digital technology empowering the traditional industry, the marketing approach of the auto show industry has changed from being based on traditional media promotional tools to being based on new media matrices in an attempt to maximize the matching of customer needs and increase the sales conversion rate of potential customers. This paper attempts to answer the following two questions: first, whether the level of digital marketing in auto shows can effectively increase car sales; second, if the level of digital marketing in auto shows has a significant positive impact on increasing car sales in auto shows, what is the intrinsic impact mechanism. Company X is one of the first leading exhibition companies in the exhibition industry to embrace the Internet economy and seek digital transformation. This paper utilizes Company X's auto show sales data and rating data on auto show digital marketing to construct a panel regression model and a moderated utility model for empirical testing, and the results show that the level of digital marketing at auto shows can effectively enhance car sales, attract more customers and improve sales conversion rates, but with regional heterogeneity. Next, for the intrinsic influence mechanism, this paper utilizes the evaluation data of consumers' interactive experience and perceived value of auto shows collected by questionnaires to construct the Tobit regression model for empirical testing, and the results show that the online interactive features of digital marketing of auto shows enhance the customers' purchasing intention by enhancing the users' perceived value, which ultimately translates into the enhancement of auto sales in auto shows. With the gradual penetration of digital technology into all aspects of people's lives, digital marketing for auto shows may give rise to new forms in the future.
ContributorsZhang, Jun (Author) / Shi, Zhan (Thesis advisor) / Zhu, Qigui (Thesis advisor) / Chen, Andrew (Committee member) / Arizona State University (Publisher)
Created2024
Description
China’s digital economy has developed rapidly after the 19th National Congress of the Communist Party of China. As an important part of the digital economy, the application and development of digital finance has provided a better path for financial institutions about services innovation and business development. Small and medium-sized enterprises (SMEs) account for a large proportion of the number of enterprises in China. They affected the society deeply on various aspects such as economic growth, employment, and innovation. However, financing constraints characterized by “difficult requirements” and “high cost” have long restricted the development of small and medium-sized enterprises. In recent years, the growth rate of the international economy has slowed down in an all-round way due to the impact of the epidemic. The SMEs have become more severe in this environment with stronger demands for funds. The rapid development of digital finance provides a technical environment for substantially improving the availability of loans for SMEs. As the main source of financing for small and medium-sized enterprises, commercial banks can deal with the problem of information asymmetry between them and SMEs easily through comprehensive digital transformation. Furthermore, the digital transformation of commercial banks could alleviate the financing constraints of SMEs and allocate more credit resources for SMEs. This study uses Peking University’s digital financial inclusive index and the SMEs’ loan data from the specific commercial bank for empirical analysis. The results demonstrate that the development of digital finance can alleviate the financing constraints of SMEs and reduce the information asymmetry between banks and enterprises. Moreover, the digital finance could also improve the overall business efficiency of commercial banks. In addition, SMEs with relatively in-depth digital transformation are easier for taking advantage of the opportunity of digital financial development to alleviate their own financing constraints. This study provides effective suggestions for the administrative department to formulate relevant guiding policies for digital financial development, commercial banks’ digital business strategy formulation, and more financial resource allocation for SMEs with development prospects based on the research conclusions.
ContributorsOu, Hong (Author) / Zhu, David (Thesis advisor) / Li, Xianglin (Thesis advisor) / Hu, Jie (Committee member) / Arizona State University (Publisher)
Created2024