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From exploring coffee plantations with an old Irishman in the mountains of Colombia to watching the sun set over the Strait of Gibraltar from the terrace of an ancient Moroccan cafe, this thesis sent Charles and Zane on an elaborate cafe-crawl across ten countries, with stops at a few of

From exploring coffee plantations with an old Irishman in the mountains of Colombia to watching the sun set over the Strait of Gibraltar from the terrace of an ancient Moroccan cafe, this thesis sent Charles and Zane on an elaborate cafe-crawl across ten countries, with stops at a few of the world’s most interesting coffee houses. Some of these cafes, such as the world-renowned Caffé Florian (opened in 1720) and Caffé Greco (1760), are built on long-standing traditions. Others are led by innovators championing high-quality boutique shops, challenging mass production chains such as Starbucks and Tim Hortons. These newer cafes fuel a movement classified as the “Third Wave”. With a foundation gained from specialized courses with Patrick O’Malley, North America’s leading voice in coffee, Zane and Charles conducted first-hand research into the unique coffee preferences of multiple cultures, the emergence and impact of the Third Wave in these countries, and what the future may hold for coffee lovers.

ContributorsFerguson, Charles William (Co-author) / Jarecke, Zane (Co-author) / Eaton, John (Thesis director) / Bonfiglio, Thomas (Committee member) / Dean, W.P. Carey School of Business (Contributor, Contributor) / Department of Marketing (Contributor) / Barrett, The Honors College (Contributor)
Created2021-05
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Description

From exploring coffee plantations with an old Irishman in the mountains of Colombia to watching the sun set over the Strait of Gibraltar from the terrace of an ancient Moroccan cafe, this thesis sent Charles and Zane on an elaborate cafe-crawl across ten countries, with stops at a few of

From exploring coffee plantations with an old Irishman in the mountains of Colombia to watching the sun set over the Strait of Gibraltar from the terrace of an ancient Moroccan cafe, this thesis sent Charles and Zane on an elaborate cafe-crawl across ten countries, with stops at a few of the world’s most interesting coffee houses. Some of these cafes, such as the world-renowned Caffé Florian (opened in 1720) and Caffé Greco (1760), are built on long-standing traditions. Others are led by innovators championing high-quality boutique shops, challenging mass production chains such as Starbucks and Tim Hortons. These newer cafes fuel a movement classified as the “Third Wave”. With a foundation gained from specialized courses with Patrick O’Malley, North America’s leading voice in coffee, Zane and Charles conducted first-hand research into the unique coffee preferences of multiple cultures, the emergence and impact of the Third Wave in these countries, and what the future may hold for coffee lovers.

ContributorsJarecke, Zane Micheal (Co-author) / Ferguson, Charles (Co-author) / Eaton, John (Thesis director) / Bonfiglio, Thomas (Committee member) / Dean, W.P. Carey School of Business (Contributor) / Department of Management and Entrepreneurship (Contributor) / Barrett, The Honors College (Contributor)
Created2021-05
Description

Objective: This study looked at three key variables of fear of COVID-19, preventative behaviors, and vaccination intent among college students in the United Sates. In addition, the three key variables were compared between genders, age groups, race groups, and over time to see if there were any significant findings. <br/>Method:

Objective: This study looked at three key variables of fear of COVID-19, preventative behaviors, and vaccination intent among college students in the United Sates. In addition, the three key variables were compared between genders, age groups, race groups, and over time to see if there were any significant findings. <br/>Method: This longitudinal study consisted of two anonymous online surveys administered on REDCap before and after a COVID-19 vaccine became available. <br/>Results: The findings suggested positive correlations between students’ fear of COVID-19 and their preventative behaviors with the passing of time. Hispanic/Latino participants had significantly higher fear of COVID-19 scores compared to Non-Hispanic Whites and other races at Wave I and II. Participants between 25 and 30 years old had a marginally greater difference fear of COVID-19 score compared to those less than 25. Females had significantly higher mean preventative behavior score than males at Wave II. There was a significant association between race/ethnicity groups and vaccination intent. <br/>Conclusion: Knowing why different groups do not engage in recommended preventative behaviors or receive vaccinations can tell us more about what tailored interventions may need to be developed and implemented to promote health and wellbeing in this population. Further research needs to be done regarding race, gender, and age and how these different groups of college students are responding to COVID-19 and why.

ContributorsFones, Shaelyn Kaye (Author) / Chen, Angela (Thesis director) / Han, SeungYong (Committee member) / Edson College of Nursing and Health Innovation (Contributor) / Department of Psychology (Contributor) / Barrett, The Honors College (Contributor)
Created2021-05
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“College Students' Perceived Risk of COVID-19 Infection, Protective Behaviors, and Vaccination Intent” is a thesis project based on research conducted from the end of 2020 to the beginning of 2021. This project investigated various protective behavior factors against the Coronavirus (COVID-19) based on gender, race/ethnicity, and financial difficulty of college

“College Students' Perceived Risk of COVID-19 Infection, Protective Behaviors, and Vaccination Intent” is a thesis project based on research conducted from the end of 2020 to the beginning of 2021. This project investigated various protective behavior factors against the Coronavirus (COVID-19) based on gender, race/ethnicity, and financial difficulty of college students in the United States. The plan for this thesis project was to send out two surveys through Amazon Mturk to a group of 500 college students. The first survey further narrowed down the sample size to include only the participants who met the eligibility factors. A second larger survey was sent to this sample which included the data for this research project. This paper will explore the topics of perceived risk of becoming infected with COVID-19, preventive behaviors, vaccination intent based on gender, race/ethnicity, and financial difficulty.

ContributorsMattingly, Haley Nicole (Author) / Chen, Angela (Thesis director) / Han, SeungYong (Committee member) / Edson College of Nursing and Health Innovation (Contributor) / Barrett, The Honors College (Contributor)
Created2021-05
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The purpose of advertising is nearly always to persuade the viewer. Ads persuade us to buy products, to stop using products, to visit places, to vote for candidates, and more. When it comes to food marketing, advertisements often use appeals that have nothing to do with the taste or nutritional

The purpose of advertising is nearly always to persuade the viewer. Ads persuade us to buy products, to stop using products, to visit places, to vote for candidates, and more. When it comes to food marketing, advertisements often use appeals that have nothing to do with the taste or nutritional value of the food its selling. They may use scantily clad models, famous celebrities, striking images, and funny quotes. However, the same advertisement does not appeal across all demographics. Culture and society play a role in the way we perceive the ads presented to us. Amongst millennials (the generation born between 1985-2000), changes in social norms and ideologies have particularly influenced the content this generation prefers to see, even across different ethnic groups. The digital age has changed the world that millennials have reached adulthood in, and social media and globalization have made us more connected than ever. By studying the kinds of food advertisements that entice millennials and turn them away, we can find trends that are popular across all cultures in this age division as well as the appeals that may alienate certain groups.
ContributorsLujan-Flores, Adriana Elena (Author) / Wiessner, Pauline (Thesis director) / Eaton, John (Committee member) / School of International Letters and Cultures (Contributor) / Dean, W.P. Carey School of Business (Contributor) / Barrett, The Honors College (Contributor)
Created2019-05
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This thesis explores the power of food to transcend cultural and racial borders and to act as a common ground, bringing people of all different backgrounds together. Through globalization, there is an increased movement of people from their homeland to different regions around the world and with this migration comes

This thesis explores the power of food to transcend cultural and racial borders and to act as a common ground, bringing people of all different backgrounds together. Through globalization, there is an increased movement of people from their homeland to different regions around the world and with this migration comes the spread of their culture and cuisine to new areas. This spreading of culture often creates friction and tension amongst other cultures, however as this thesis argues, with increased diversity, there is the great potential for greater interaction with other cultures and therefore greater appreciation. The key aspect of this thesis is the ways in which food can be used as a tool to overcome racial barriers and serve as a means of positive expression of a culture. I hope to show that by engaging with a culture through its cuisine, one can arguably build a greater appreciation for that culture and therefore lower their preconceived notions and stereotypes.
ContributorsZayanderoudi, Rana Patricia (Author) / Talebi, Shahla (Thesis director) / Eaton, John (Committee member) / School of Politics and Global Studies (Contributor) / Economics Program in CLAS (Contributor) / Department of Management and Entrepreneurship (Contributor) / Dean, W.P. Carey School of Business (Contributor) / Barrett, The Honors College (Contributor)
Created2019-05
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This thesis provides an analysis of company culture in well-known and relevant businesses to identify a successful company culture and create an outline for businesses to follow when designing or revamping their culture. This included research and analysis of successful and unsuccessful company cultures and the affect they have on

This thesis provides an analysis of company culture in well-known and relevant businesses to identify a successful company culture and create an outline for businesses to follow when designing or revamping their culture. This included research and analysis of successful and unsuccessful company cultures and the affect they have on customers, employees and employers. This analysis created measurements to use to identify good company culture and bad company culture. These were identified through evaluations of employee reviews, secondary research and business articles. From there, different parts of company culture were identified as key components to building a strong, prideful and successful company culture and alternatively, what deteriorates a company culture. As a result of this thesis I uncovered measurements to use to identify a good company culture and six critical success factors to outline a successful company culture that can be tailored to any business. The measurements were surrounding retention rates, innovation, company development, employee perks, a fun atmosphere and an overall attention to employee needs. The critical success factors of company culture are to set the mission and vision of the company, define the company's core values, set a budget for company culture expenses, add special perks or actions that make your culture unique, hire and train right from the start and most importantly follow through. These factors create an outline for how to structure a great company culture, but do not set boundaries for any company. The best company culture is authentic to a company's mission, goals, customers and employees.
ContributorsHauck, Mariah Shelby (Author) / Eaton, John (Thesis director) / Mokwa, Michael (Committee member) / Department of Marketing (Contributor) / Barrett, The Honors College (Contributor)
Created2017-05
Description

The purpose of this thesis is to outline the importance of setting an inclusive organizational culture within a professional baseball franchise, with a network of teams ranging from Rookie Leagues to Major League Baseball. In addition, the purpose of this research is to assess the current state of culture throughout

The purpose of this thesis is to outline the importance of setting an inclusive organizational culture within a professional baseball franchise, with a network of teams ranging from Rookie Leagues to Major League Baseball. In addition, the purpose of this research is to assess the current state of culture throughout Major League Baseball organizations to determine the most appropriate approach to culture for an MLB franchise, showing evidence for culture as a competitive advantage. Through qualitative research through the form of interviews (n=8), former players at the MiLB and MLB levels (n=3), player development staff (n=3), and directors of international scouting (n=2) provided insight into professional baseball culture in the United States (U.S.), its successes, and its shortcomings.

ContributorsSher, Jake (Author) / McIntosh, Daniel (Thesis director) / Eaton, John (Committee member) / Barrett, The Honors College (Contributor) / Department of Information Systems (Contributor) / Department of Marketing (Contributor) / Dean, W.P. Carey School of Business (Contributor)
Created2023-05
Description
Data collected from surveys is an important factor in improving business decisions and gaining insight into consumers. Data from college students specifically is commonly used, thus it is important to understand how to reach this population. In order to better understand the survey-taking habits of college students, incentivization was

Data collected from surveys is an important factor in improving business decisions and gaining insight into consumers. Data from college students specifically is commonly used, thus it is important to understand how to reach this population. In order to better understand the survey-taking habits of college students, incentivization was explored through both surveys and interviews. Research participants chose between a guaranteed incentive (a $10 gift card) or a non-guaranteed incentive (being entered into a $100 gift card drawing), From the data, it was found that the majority of students prefer a guaranteed incentive, especially when it comes to finishing a survey.
ContributorsBarrera, Lillian (Author) / Riker, Elise (Thesis director) / Eaton, John (Committee member) / Barrett, The Honors College (Contributor) / Department of Marketing (Contributor)
Created2024-05
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I use Arizona State University's rebranding initiative with Nike as a starting point for examining how partnerships between elite brands and universities affect different types of students. I draw from literature on self-completion theory and identity salience to suggest that there are differences between athletes and non-athletes in how they

I use Arizona State University's rebranding initiative with Nike as a starting point for examining how partnerships between elite brands and universities affect different types of students. I draw from literature on self-completion theory and identity salience to suggest that there are differences between athletes and non-athletes in how they believe elite sportswear products may affect their athletic performance. I propose that athletes feel more "complete" than non-athletes because they are more proficient in their respective sport. As such, non-athletes are more likely to use sportswear products (Nike) to become more proficient in athletics and have stronger beliefs that elite sportswear products will help them arrive at their goals. I also propose and find that students who feel that ASU plays an important part of their life perceive even greater performance boosts from using Nike products. These findings suggest that particular attention should be paid to the athletes and non-athletes in initiatives that link specific institutions and organizations to performance brands.
ContributorsGoldman, Alexa (Author) / Eaton, John (Thesis director) / Samper, Adriana (Committee member) / Kohler, Michael (Committee member) / Barrett, The Honors College (Contributor) / W. P. Carey School of Business (Contributor)
Created2012-12