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- All Subjects: Sustainable development
- Genre: Masters Thesis
- Creators: Klinsky, Sonja
Description
The rise of meat consumption in the United States has been dramatic over
the past half century due to demographic changes. The increase in meat is visible in Mexico as well due to expanding economic interest in cattle production plus increased population and rising incomes. The worst consequences of our modern food system are in factory farming of animals, which requires a greater amount of resources than for producing grains, fruits, and vegetables. The specific effects of meat consumption highlight the importance of understanding humans as actors in the food system. In order to explore the drivers of consumer food and meat choice, my research answered the two questions: What factors influence meat consumption? and How do cultural and social norms influence decisions to consume certain types and amounts of meat?
Qualitative interviews were conducted with Mexican-American respondents between age 20 and 29 as the population of interest because of their regional dominance in the study area of Tempe, AZ and because of the high prevalence of meat in their cultural diets. Looking at millennials in particular is crucial because as the first generation born with technology and Internet as constants, they have formed unique characteristics like openness to change and new perspectives. My sample population communicated motivations and constraints to their overall consumption patterns and the frequency and types of meat consumed.
This study found that cost and convenience were the driving factors behind food choice, given the hectic schedules of the sample population, who were mostly students at Arizona State University. Culture played an important role in respondents' heavy meat consumption given their exposure to meat's centrality in traditional Mexican meals. Acculturation did not play an extensive role because prominent Mexican culture in the Southwest U.S. allowed respondents' families access to traditional food while living in the US. The lack of sustainability knowledge and its connection to food choice indicates the importance of marketing that contextualizes decreased meat consumption. Rather than focusing solely on environmental outcomes, marketing tools highlighting health, financial, and economic benefits of eating less meat would encourage more consumers to decrease consumption.
the past half century due to demographic changes. The increase in meat is visible in Mexico as well due to expanding economic interest in cattle production plus increased population and rising incomes. The worst consequences of our modern food system are in factory farming of animals, which requires a greater amount of resources than for producing grains, fruits, and vegetables. The specific effects of meat consumption highlight the importance of understanding humans as actors in the food system. In order to explore the drivers of consumer food and meat choice, my research answered the two questions: What factors influence meat consumption? and How do cultural and social norms influence decisions to consume certain types and amounts of meat?
Qualitative interviews were conducted with Mexican-American respondents between age 20 and 29 as the population of interest because of their regional dominance in the study area of Tempe, AZ and because of the high prevalence of meat in their cultural diets. Looking at millennials in particular is crucial because as the first generation born with technology and Internet as constants, they have formed unique characteristics like openness to change and new perspectives. My sample population communicated motivations and constraints to their overall consumption patterns and the frequency and types of meat consumed.
This study found that cost and convenience were the driving factors behind food choice, given the hectic schedules of the sample population, who were mostly students at Arizona State University. Culture played an important role in respondents' heavy meat consumption given their exposure to meat's centrality in traditional Mexican meals. Acculturation did not play an extensive role because prominent Mexican culture in the Southwest U.S. allowed respondents' families access to traditional food while living in the US. The lack of sustainability knowledge and its connection to food choice indicates the importance of marketing that contextualizes decreased meat consumption. Rather than focusing solely on environmental outcomes, marketing tools highlighting health, financial, and economic benefits of eating less meat would encourage more consumers to decrease consumption.
ContributorsNamugayi, Deborah (Author) / Larson, Kelli L (Thesis advisor) / Klinsky, Sonja (Committee member) / Redman, Erin (Committee member) / Arizona State University (Publisher)
Created2014
Description
As climate change becomes a greater challenge in today's society, it is critical to understand young people's perceptions of the phenomenon because they will become the next generation of decision-makers. This study examines knowledge, beliefs, and behaviors among high school students. The subjects of this study include students from high school science classes in Phoenix, Arizona, and Plainfield, Illinois. Using surveys and small group interviews to engage students in two climatically different locations, three questions were answered:
1) What do American students know and believe about climate change? How is knowledge related to beliefs?
2) What types of behaviors are students exhibiting that may affect climate change? How do beliefs relate to behavioral choices?
3) Do climate change knowledge, beliefs, and behaviors vary between geographic locations in the United States?
The results of this study begin to highlight the differences between knowledge, beliefs, and behaviors around the United States. First, results showed that students have heard of climate change but often confused aspects of the problem, and they tended to focus on causes and impacts, as opposed to solutions. Related to beliefs, students tended to believe that climate change is caused by both humans and natural trends, and would affect plant and animal species more than themselves and their families. Second, students were most likely to participate in individual behaviors such as turning off lights and electronics, and least likely to take public transportation and eat a vegetarian meal. Individual behaviors seem to be most relevant to this age group, in contrast to policy solutions. Third, students in Illinois felt they would be more likely to experience colder temperatures and more precipitation than those in Arizona, where students were more concerned about rising temperatures.
Understanding behaviors, motivations behind beliefs and choices, and barriers to actions can support pro-environmental behavior change. Educational strategies can be employed to more effectively account for the influences on a young person's belief formation and behavior choices. Providing engagement opportunities with location-specific solutions that are more feasible for youth to participate in on their own could also support efforts for behavior change.
1) What do American students know and believe about climate change? How is knowledge related to beliefs?
2) What types of behaviors are students exhibiting that may affect climate change? How do beliefs relate to behavioral choices?
3) Do climate change knowledge, beliefs, and behaviors vary between geographic locations in the United States?
The results of this study begin to highlight the differences between knowledge, beliefs, and behaviors around the United States. First, results showed that students have heard of climate change but often confused aspects of the problem, and they tended to focus on causes and impacts, as opposed to solutions. Related to beliefs, students tended to believe that climate change is caused by both humans and natural trends, and would affect plant and animal species more than themselves and their families. Second, students were most likely to participate in individual behaviors such as turning off lights and electronics, and least likely to take public transportation and eat a vegetarian meal. Individual behaviors seem to be most relevant to this age group, in contrast to policy solutions. Third, students in Illinois felt they would be more likely to experience colder temperatures and more precipitation than those in Arizona, where students were more concerned about rising temperatures.
Understanding behaviors, motivations behind beliefs and choices, and barriers to actions can support pro-environmental behavior change. Educational strategies can be employed to more effectively account for the influences on a young person's belief formation and behavior choices. Providing engagement opportunities with location-specific solutions that are more feasible for youth to participate in on their own could also support efforts for behavior change.
ContributorsKruke, Laurel (Author) / Larson, Kelli (Thesis advisor) / Klinsky, Sonja (Committee member) / White, Dave (Committee member) / Arizona State University (Publisher)
Created2015