Matching Items (2)
Description
The purpose of this research is to create a model that will benefit this industry and the many changes to come. As of now, there are limited FTC guidelines which limit the protection of content creators, agencies, and brands. That is when I came up with the idea to develop a model to further improve efficiency of the influencer marketing industry, and to help the entrepreneurs who are leading it. This model provides the framework for a strong start in the influencer marketing industry. Through informational interviews, literary research, field studies, and surveys, the model was developed through the data analysis of each of these tools, based on common themes found within each. This research was conducted from a variety of perspectives, including consumers, brands, agencies, and content creators.
ContributorsFurnas, Madison (Author) / Eaton, John (Thesis director) / Ingram-Waters, Mary (Committee member) / Svirskis, Anthony (Committee member) / Barrett, The Honors College (Contributor) / Department of Information Systems (Contributor) / Watts College of Public Service & Community Solut (Contributor) / Department of Marketing (Contributor) / Dean, W.P. Carey School of Business (Contributor)
Created2022-05
Description
A visual investigation surrounding the societal problem of parasocial relationships, stemming from the advent of viewers' interactions with content creators on platforms like Youtube. My goal was to research my chosen topic in order to provide a basis for a physical exhibit embodying and explaining the dangers and potential solutions for the problem, as well as formulate a written and printed book documenting my process throughout the course of my senior year.
ContributorsVan Camp, Emily (Author) / Sanft, Al (Thesis director) / Montgomery, Eric (Committee member) / Barrett, The Honors College (Contributor) / Department of Information Systems (Contributor) / The Design School (Contributor)
Created2022-05