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Struggles and Solutions with Administration and Marketing in Adaptive Sports: A Marketing Plan For Ability360

Description
The purpose of this project is to analyze the marketing efforts of an adaptive sports organization and identify possible areas for improvement. We will be conducting this marketing analysis as developed by Jeremy Darlow. Once we complete an analysis, we provide recommendations for future marketing efforts at Ability360, the organization…

The purpose of this project is to analyze the marketing efforts of an adaptive sports organization and identify possible areas for improvement. We will be conducting this marketing analysis as developed by Jeremy Darlow. Once we complete an analysis, we provide recommendations for future marketing efforts at Ability360, the organization of focus.
ContributorsGuenther, Christian (Author) / Hall, Nathan (Co-author) / Lee, Christopher (Thesis director) / Ramella, Kelly (Committee member) / Barrett, The Honors College (Contributor) / Dean, W.P. Carey School of Business (Contributor) / School of Community Resources and Development (Contributor) / Department of Management and Entrepreneurship (Contributor)
Created2022-05