Matching Items (3)
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Description
The purpose of this project is to analyze the marketing efforts of an adaptive sports organization and identify possible areas for improvement. We will be conducting this marketing analysis as developed by Jeremy Darlow. Once we complete an analysis, we provide recommendations for future marketing efforts at Ability360, the organization

The purpose of this project is to analyze the marketing efforts of an adaptive sports organization and identify possible areas for improvement. We will be conducting this marketing analysis as developed by Jeremy Darlow. Once we complete an analysis, we provide recommendations for future marketing efforts at Ability360, the organization of focus.
ContributorsGuenther, Christian (Author) / Hall, Nathan (Co-author) / Lee, Christopher (Thesis director) / Ramella, Kelly (Committee member) / Barrett, The Honors College (Contributor) / Dean, W.P. Carey School of Business (Contributor) / School of Community Resources and Development (Contributor) / Department of Management and Entrepreneurship (Contributor)
Created2022-05
Description
This project examines the digital audience engagement strategies employed by Scottsdale Center for the Performing Arts (SCPA) and Scottsdale Museum of Contemporary Art (SMoCA), two prominent cultural branches underneath the non-profit art organization of Scottsdale Arts in Scottsdale, Arizona. Through a comprehensive analysis of their social media presence, content strategies,

This project examines the digital audience engagement strategies employed by Scottsdale Center for the Performing Arts (SCPA) and Scottsdale Museum of Contemporary Art (SMoCA), two prominent cultural branches underneath the non-profit art organization of Scottsdale Arts in Scottsdale, Arizona. Through a comprehensive analysis of their social media presence, content strategies, and audience interactions, this research aims to identify key factors contributing to their success in engaging audiences, particularly focusing on Gen Z demographics. Utilizing a mixed-methods approach involving quantitative metrics analysis and qualitative content evaluation, the study explores various aspects, including strengths, weaknesses, opportunities, and threats (SWOT), competitor analysis, and assessment of current and target audience engagement dynamics within their digital engagement efforts. Additionally, it investigates the impact of various content types, such as user-generated content, behind-the-scenes glimpses, and collaborative campaigns, on audience engagement and community building. The findings shed light on effective practices and areas for improvement, providing valuable insights for cultural institutions seeking to optimize their digital engagement strategies in the contemporary digital landscape.
ContributorsRomero, Xiomara (Author) / O’Flaherty, Katherine (Thesis director) / McInnis, Virginia (Committee member) / Barrett, The Honors College (Contributor) / Thunderbird School of Global Management (Contributor)
Created2024-05
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Description

The dynamic between the center and periphery urban settings in El Salvador shows that the periphery lacks resources, while the center has an abundance. The resource differences can be seen in areas such as technology, education, and safety. The phenomenon of gender inequality is also ever-present; making it difficult for

The dynamic between the center and periphery urban settings in El Salvador shows that the periphery lacks resources, while the center has an abundance. The resource differences can be seen in areas such as technology, education, and safety. The phenomenon of gender inequality is also ever-present; making it difficult for female youth in rural El Salvador to pursue a future outside of their communities. By identifying this social issue in El Salvador, Muchas Mas, a non-profit organization has created a hub for the rural female youth to get educational resources in the country’s capital of San Salvador. In coalition with Muchás Mas, the intent of this creative thesis project is to explore ways in which a social issue can affect the architectural design process. With the hope of exposing new conclusions about the design process, the goal is to show how architecture can work to improve a social issue.

ContributorsVelasquez, Kenneth (Author) / Mesa, Felipe (Thesis director) / Goodman, Glen (Committee member) / Barrett, The Honors College (Contributor) / School of Geographical Sciences and Urban Planning (Contributor) / The Design School (Contributor)
Created2022-05