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Description
This project investigates how experiences colleges create for admitted students impact students' excitement for, satisfaction with, and likelihood to attend the college, analyzed by different subgroups, and how non-yielded students compare their college selection to W. P. Carey on various metrics. This study found that top admit students were less likely to attend, less satisfied, and less excited with the services offered than their counterparts and recommendations were made to improve the gap.
ContributorsGullo, Kelley (Co-author) / Dwosh, Bennett (Co-author) / Ostrom, Amy (Thesis director) / Olsen, Douglas (Committee member) / Desch, Timothy (Committee member) / Barrett, The Honors College (Contributor) / Department of Economics (Contributor) / Department of Marketing (Contributor) / School of Human Evolution and Social Change (Contributor) / Department of Management (Contributor) / W. P. Carey School of Business (Contributor)
Created2015-05
Description
The following thesis analyzed the non-profit organization, Welcome to America Project (WTAP) to understand and identify effective marketing techniques for non-profits. The primary focus of the WTAP, a non-profit organization helping newly arrived refugees in Arizona is to provide them with basic necessities by collecting monetary and in-kind donations from volunteers. WTAP's limited resources require the organization to use creative marketing techniques to solicit donations effectively and efficiently. Through an analysis of WTAP's current marketing techniques and the marketing methods of three benchmark organizations, Project C.U.R.E., Feed My Starving Children, and Maggie's Place, we have identified several opportunities for WTAP to consider.
ContributorsVasoya, Charmi (Co-author) / Chan, Dona (Co-author) / Eaton, John (Thesis director) / Mokwa, Michael (Committee member) / O'Connor, Megan (Committee member) / Barrett, The Honors College (Contributor) / Department of Economics (Contributor) / Department of Supply Chain Management (Contributor) / W. P. Carey School of Business (Contributor)
Created2013-05
Description
Make-A-Wish America has a world-renowned reputation as one of the best nonprofits in the world, and is widely known amongst many individuals looking to support or donate to nonprofits. Their work is not only a fundamental part of human services care within the nonprofit world, but their unique online platform and social media presence is a differentiating factor among many other nonprofits and for-profit businesses alike. The purpose of this study is to research Make-A-Wish America’s brand management and marketing strategies as a nonprofit, including secondary research on the brand itself, analyze all environmental factors that affect its marketing strategy, assess their market segmentation, targeting, and positioning, and evaluate their integrated marketing communications strategy. Additionally, I conducted interviews with Make-A-Wish America professionals working within the brand management department at the national office. The individuals were interviewed with various marketing backgrounds within the brand department to gain a deeper insight into their individual experiences and assessments of Make-A-Wish America’s brand management and marketing strategy. My specific thesis goals include utilizing my marketing recommendations to grow Make-A-Wish America’s profits, specifically in actions to increase fundraising. Also, my thesis goal is to find recommendations to outperform competition in gaining supporters and donors as well as, more recently, analyzing the effects of the COVID-19 pandemic and making recommendations on how they can grow despite this economic tragedy. The results suggest that there are common themes amongst my secondary research and primary research, resulting in marketing recommendations that Make-A-Wish America can utilize to better market to donors and supporters in the future, giving them competitive advantage over other nonprofits and combatting the effects of COVID-19. Recommendations for Make-A-Wish America include investing in their own research and development in terms of customer relationship management tools, online fundraising campaigns, and technology to better inform donors of their mission, vision, and values, diversifying their donor profile and targeted communities, and taking advantage of their point of parity within their social media online platform.
ContributorsBarton, Maddy Taylor (Author) / Montoya, Detra (Thesis director) / Ostrom, Lonnie (Committee member) / Department of Economics (Contributor) / Department of Marketing (Contributor) / School of Community Resources and Development (Contributor) / Dean, W.P. Carey School of Business (Contributor) / Barrett, The Honors College (Contributor)
Created2021-05
Description
The African Continental Free Trade Agreement is one of the latest developments in the world of African politics. It influences several key policy arenas, including the focus of this paper: developmental policy. The AfCFTA hopes to integrate the intra-African trading system, as well as implement several measures to integrate their entire economies. This paper examines the intersection between the AfCFTA and developmental policy defining how it helps and hinders African development goals. This thesis intends to give a clear picture of how this agreement coincides with developmental policy through both economic and political research. The goal of this paper is to provide readers with a detailed report on how this economic agreement could be shaping the developmental policy of the African world.
ContributorsZeleny, Dylan Peter (Author) / Wong, Kelvin (Thesis director) / Hill, Alexander (Committee member) / Historical, Philosophical & Religious Studies (Contributor) / Department of Economics (Contributor) / Dean, W.P. Carey School of Business (Contributor) / Barrett, The Honors College (Contributor)
Created2019-05
Description
The following honors thesis analyzes the history of advertising in the state of Arizona since the late 19th century and its overall impact on economic development. Advertising is defined as the action of calling something to the attention of the public, especially by paid announcements; and economic development is defined as the process whereby simple economies are transformed into modern industrial economies. This paper will analyze the influence of key people, events, locations, and publications on consumer behavior and discuss how they contributed to tourism in the state and, subsequently, economic growth. By speaking to experts on Arizona history, economic development and tourism as well as analyzing a variety of historical multimedia, I will discuss how advertising methods evolved over time and how they contributed to increased interest and growth within the state.
ContributorsTatom, Julia Kathryn (Co-author) / Tatom, Julia (Co-author) / Eaton, Dr. John (Thesis director) / Mokwa, Dr. Michael (Committee member) / Department of Marketing (Contributor) / Department of Economics (Contributor) / Department of Information Systems (Contributor) / Barrett, The Honors College (Contributor)
Created2020-05
Description
The goal of this thesis is to conduct a descriptive analysis of the gross domestic product (GDP) sector composition of countries around the world and their respective levels of economic development with consideration of their geographic locations, economic growth over time, and their economic sizes. This analysis will be centered around exploring the differences of the GDP composition of countries at different levels of development, testing the consensus that developed countries tend to be focused on the services sector in comparison to less developed ones, who trend towards focus on the agricultural one. These findings will be primarily attained through use of data interpretation and regression analysis utilizing the statistical software packages of Stata and Excel. Results and analysis are to be supported by powerful data visualizations created in Tableau and the careful examination of said visualizations.
Due to the sheer amount of macro-economic factors and the case specific incidences involved in the determination of a country’s level of economic development, this thesis will focus entirely on the descriptive analysis of the relationship between a country’s GDP sector composition within the agricultural, industrial, and services sectors and their level of economic development measured in GDP per capita. This study will explore the relationship between GDP per capita and geographic regions, growth over time, and economic size as well. These relationships will be used to determine if said factors need to be controlled for when analyzing the relationship between a country’s sector composition and its level of development. A better understanding of what countries look like at all levels of development helps build a complete picture of a what makes a country successful and could be used in future studies that seek to predict economic success based on more and/or separate variables.
Due to the sheer amount of macro-economic factors and the case specific incidences involved in the determination of a country’s level of economic development, this thesis will focus entirely on the descriptive analysis of the relationship between a country’s GDP sector composition within the agricultural, industrial, and services sectors and their level of economic development measured in GDP per capita. This study will explore the relationship between GDP per capita and geographic regions, growth over time, and economic size as well. These relationships will be used to determine if said factors need to be controlled for when analyzing the relationship between a country’s sector composition and its level of development. A better understanding of what countries look like at all levels of development helps build a complete picture of a what makes a country successful and could be used in future studies that seek to predict economic success based on more and/or separate variables.
ContributorsStojsin, Rastko (Author) / Goegan, Brian (Thesis director) / Lopez, Andres Diaz (Committee member) / Department of Economics (Contributor) / Department of Information Systems (Contributor, Contributor) / Barrett, The Honors College (Contributor)
Created2019-05
Description
As consumers shift their values toward sustainability, environmentalism, and social issues, industries face increased pressure to engage with sustainability and make their sustainable practices transparent to consumers. While luxury fashion has shifted toward sustainable practices, little conclusive research exists to understand how consumers respond to such practices. This research explores whether the use of recycled materials affects a luxury brand more than a mainstream brand. My results indicate that the use of recycled materials is harmful for a luxury brand but has no impact on the mainstream brand.
ContributorsSangha, Pooja B (Author) / Lisjak, Monika (Thesis director) / Eaton, Kathryn Karnos (Committee member) / Department of Psychology (Contributor) / Department of Economics (Contributor) / Barrett, The Honors College (Contributor)
Created2019-05
Description
This thesis examines the marketing efforts of Arizona Microcredit Initiative (AMI), a 501(c)(3) nonprofit run by Arizona State University students. The mission of AMI is to empower and education underserved entrepreneurs in greater Phoenix through microloans up to $5,000, free consulting and free business education workshops. Included is an analysis of past marketing efforts, research on potential solutions and recommendations for future marketing strategy.
ContributorsNichols, Elizabeth (Author) / Shockley, Gordon (Thesis director) / Geiger, Karen (Committee member) / School of Mathematical and Statistical Sciences (Contributor) / Department of Economics (Contributor) / Walter Cronkite School of Journalism and Mass Communication (Contributor) / School of International Letters and Cultures (Contributor) / W. P. Carey School of Business (Contributor) / Barrett, The Honors College (Contributor)
Created2016-12
Description
The development of modest residential properties in Phoenix, Arizona is a topic of great interest to architects and urban planners. Phoenix is a rapidly growing city, with a population that is projected to continue to increase in the coming years. As such, there is a great need for affordable and sustainable housing options that can accommodate this growing population. In this thesis prospectus, we will explore the architectural elements that make up a modern and modest residential design in Phoenix, Arizona by proposing a theoretical infill residential development located in Central Arizona. The design will be oriented to the biggest problem regarding residential development and design within Phoenix: lack of attainable housing and the impact of urbanization and urban sprawl. The thesis will focus on the key elements of affordability, residential variety, modern building techniques, and modular design.
ContributorsOsborn, Talen (Author) / Murff, Scott (Thesis director) / O'brian, Cole (Committee member) / Barrett, The Honors College (Contributor) / Department of Economics (Contributor) / School of Sustainable Engineering & Built Envirnmt (Contributor)
Created2023-12
Description
Marketers are constantly striving to discover strategies that promote the greatest amount of word of mouth (WOM) from their consumers. WOM is perceived as one of the most reputable forms of marketing by consumers due to the authenticity and sincerity that is associated with the strategy. With WOM being an organic and genuine response from consumers, marketers are often faced with difficulties or failure when explicitly requesting that consumers engage in positive WOM behaviors. However, there are certain practices that firms can implement to encourage WOM behaviors from their consumers. This study examines the effectiveness of two different freebie marketing methods and the impact that each method’s presentation has on a consumer’s willingness to participate in WOM. The results of this study will be used to provide companies with guidelines and recommendations to successfully create freebie marketing strategies that drive authentic WOM surrounding their brand and products.
ContributorsHanzlick, Camille (Author) / Boyer, Victoria (Co-author) / Lisjak, Monika (Thesis director) / Eaton, John (Committee member) / Barrett, The Honors College (Contributor) / Department of Economics (Contributor) / Department of Marketing (Contributor)
Created2022-05