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Organic Seed Growers and Trade Association's suit against Monsanto, 2012 and 2013

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In March 2011 the Organic Seed Growers and Trade Association and around sixty agricultural organizations (OSGATA et al.) filed a suit against Monsanto Company and Monsanto Technology L.L.C., collectively called Monsanto. The hearings for Organic Seed Growers and Trade Association (OSGATA) et al. v. Monsanto (2012) took place at the United States District Court for the Southern District of New York in Manhattan, New York. The district court's Judge Naomi Reice Buchwald dismissed OSGATA's suit. A year later, OSGATA appealed to the United States Court of Appeals for the Federal Circuit in Washington, D.C., and the court agreed with the District Court's 2013 decision. OSGATA appealed to the US Supreme Court in late 2013, and the Supreme Court refused to hear the case in 2014. In the OSGATA et al. v. Monsanto case, OSGATA claimed that genetically modified seeds are a threat to both human health and conventional and organic farming. OSGATA petitioned that because of this threat, twenty-three of Monsanto's patents on genetic modification processes and technologies were invalid.

ContributorsNkansah-Dwamena, Ernest (Author) / Baranski, Marci (Editor) / Arizona State University. School of Life Sciences. Center for Biology and Society. Embryo Project Encyclopedia. (Publisher) / Arizona Board of Regents (Publisher)

Created2014-12-30

Food messages and freedom of choice

Description

This dissertation explores conditions under which food messages backfire among consumers leading them to engage in behaviors that are opposite to what was intended by the messages. The first essay shows when and how food-related warnings can backfire by putting consumers in a state of reactance. Across three studies, I demonstrate that dieters (but not nondieters) who see a one-sided message focusing on the negative aspects of unhealthy food (vs. a one-sided positive or neutral message) increase their desire for and consumption of unhealthy foods. In contrast, dieters who see a two-sided message (focusing on both the negative and positive aspects of unhealthy food) are more likely to comply with the message, thereby choosing fewer unhealthy foods. My research suggests that negatively-worded food warnings (such as PSAs) are unlikely to work – nondieters ignore them, and dieters do the opposite. Although preliminary, the findings also suggest that two-sided messages may offer a better solution. The second essay shows how certain messages advocating for genetically modified organisms (GMOs) can backfire by activating consumers’ thoughts about risk of GMOs. Across four studies, I demonstrate that strong anti-GMO (but not weak anti-GMO) consumers who see a pro-GMO message claiming that GMOs are safe for human consumption (vs. a neutral message) perceive higher risk from GMOs, resulting in more unfavorable attitudes toward GMOs and lower intentions to consume GMOs. My research also suggests that a pro-GMO message claiming that GMOs are beneficial will be more effective in persuading both strong and weak anti-GMO consumers.

ContributorsPham, Nguyen (Author) / Mandel, Naomi (Thesis advisor) / Ketcham, Andrea M (Thesis advisor) / Samper, Adriana (Committee member) / Arizona State University (Publisher)

Created2016