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Food production and consumption directly impacts the environment and human health. Protein in particular has significant cultural and health implications, and how people make decisions about what type of protein they eat has not been studied directly. Many decision tools exist to offer recommendations for seafood, but neglect livestock or

Food production and consumption directly impacts the environment and human health. Protein in particular has significant cultural and health implications, and how people make decisions about what type of protein they eat has not been studied directly. Many decision tools exist to offer recommendations for seafood, but neglect livestock or plant protein. This study attempts to address these shortcomings in food decision science and tools by asking the questions: 1) What qualities of a dietary protein-based decision tool make it effective? 2) What do people consider when making decisions about what type of protein to consume? Using literature review, meta-analysis, and surveys, this study attempts to determine how the knowledge gained from answering these questions can be used to develop an electronic tool to engage consumers in making sustainable and healthy decisions about protein consumption. The data show that, given environmental and health information about the protein types, people in the sample of farmers market shoppers are more likely to purchase wild salmon and organically grown soybeans, and less likely to purchase grain-fed beef. However, the order of preference among the six types of protein did not change. Additional results suggest that there is a disconnect between consumers and sources of dietary protein, indicating a need for improved education. Inconsistency in labeling and information regarding protein types is a large source of confusion for consumers who participated in the survey, highlighting the need for transparency. Results of this study suggest that decisions tools may help improve decision making, but new ways of using them need to be considered to achieve this.
ContributorsGeren, Sarah (Author) / Gerber, Leah (Thesis advisor) / Minteer, Ben (Committee member) / Wentz, Elizabeth (Committee member) / Arvai, Joseph (Committee member) / Arizona State University (Publisher)
Created2015
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Description
Consumption of seafood poses a substantial threat to global biodiversity. Chemical contamination found in both wild-caught and farmed seafood also presents significant health risks to consumers. Flame retardants, used in textiles, upholstery, plastics, and other products to reduce risk of fire-related injury, are of particular concern as they are commonly

Consumption of seafood poses a substantial threat to global biodiversity. Chemical contamination found in both wild-caught and farmed seafood also presents significant health risks to consumers. Flame retardants, used in textiles, upholstery, plastics, and other products to reduce risk of fire-related injury, are of particular concern as they are commonly found in the marine environment and permeate the tissues of fish that are sold for consumption via multiple pathways. The widespread issue of fishery collapse could be alleviated by demonstrating to stakeholders that many unsustainable fish stocks are also unhealthy and mutually disadvantageous for both human consumers and the environment. To thoroughly investigate the confounding factors and contradictory signals enmeshed in the relationship between ecologically sustainable fisheries and flame retardant contamination, I examined the biological characteristics of regional fish stocks which drive both contamination and perceived sustainability. I found that the biological and spatial aspects of commonly consumed aquatic and marine species best predict contamination when compared with various indices of sustainability. My results confirm that knowledge of flame retardant toxicity will become increasingly more important to consumers because a high percentage of global populations rely on coastal seafood for subsistence, and although dispersal of chemical contamination is still a poorly understood phenomenon, fish harvested closer to land are likely to contain higher concentrations of potentially harmful chemicals. Because some of the same biological traits which facilitate the uptake of chemicals also contribute to how a species responds to fishing pressures, concern for private health increases public consideration for the conservation of species at risk.
ContributorsNoziglia, Andrea (Author) / Gerber, Leah (Thesis advisor) / Abbott, Joshua (Committee member) / Polidoro, Beth (Committee member) / Arizona State University (Publisher)
Created2015