Description
The purpose of this thesis is to analyze how ballet made the rapid shift into the digital market due to the global pandemic and how Covid-19 shaped marketing in the ballet world. To solve the research question (How can marketing strategies used by ballet companies during the Covid-19 Pandemic bring new energy and success to future ballet seasons?), this thesis consists of conducting research, interviewing marketing teams from different companies, and then creating strategy suggestions for managing the balance between a century-old art form and modern marketing tactics.
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Contributors
Holland, Hannah (Author) / Eaton, John (Thesis director) / Kutz, Elana (Committee member) / Barrett, The Honors College (Contributor) / Department of Marketing (Contributor)
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Contributors
Holland, Hannah (Author) / Eaton, John (Thesis director) / Kutz, Elana (Committee member) / Barrett, The Honors College (Contributor) / Department of Marketing (Contributor)
Details
Title
- Dance Enters the Digital Age: An Analysis of the Marketing Evolution in Ballet Due to Covid-19
Contributors
Agent
- Holland, Hannah (Author)
- Eaton, John (Thesis director)
- Kutz, Elana (Committee member)
- Barrett, The Honors College (Contributor)
- Department of Marketing (Contributor)
- Department of Management and Entrepreneurship (Contributor)
Date Created
The date the item was original created (prior to any relationship with the ASU Digital Repositories.)
2022-12
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