Description
Monocular is a user engagement application that offers a website owner the opportunity to track user behavior and use the data to better understand the site's strengths and weaknesses in terms of user satisfaction and motivation. This data allows the customer to make improvements to a website, resulting in a better user experience and potential for an improved bottom line.
Copyright Statement
Details
Title
- Monocular
Contributors
- Hooke, Wade (Co-author)
- Ortiz-Monasterio, Diego (Co-author)
- Clark, Joseph (Thesis director)
- Prince, Linda (Committee member)
- Barrett, The Honors College (Contributor)
- Department of Information Systems (Contributor)
- Department of Supply Chain Management (Contributor)
- W. P. Carey School of Business (Contributor)
Date Created
The date the item was original created (prior to any relationship with the ASU Digital Repositories.)
2014-05
Resource Type
Collections this item is in