Description
A qualitative analysis that compares the social media usage, perceptions and measurement tools of public relations practitioners across a variety of industries.
Copyright Statement
Details
Title
- Social Media and Public Relations: A Qualitative Analysis of Practitioners' Usage, Perceptions and Measurement
Contributors
- O'Hara, Leila Terese (Author)
- Gilpin, Dawn (Thesis director)
- Candello, Elizabeth (Committee member)
- Eichler, David (Committee member)
- Barrett, The Honors College (Contributor)
- Walter Cronkite School of Journalism and Mass Communication (Contributor)
Date Created
The date the item was original created (prior to any relationship with the ASU Digital Repositories.)
2014-05
Subjects
Resource Type
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