Description
This thesis examines the marketing efforts of Arizona Microcredit Initiative (AMI), a 501(c)(3) nonprofit run by Arizona State University students. The mission of AMI is to empower and education underserved entrepreneurs in greater Phoenix through microloans up to $5,000, free consulting and free business education workshops. Included is an analysis of past marketing efforts, research on potential solutions and recommendations for future marketing strategy.
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Title
- A Case Study in Marketing Microfinance in Greater Phoenix: Arizona Microcredit Initiative (AMI)
Contributors
- Nichols, Elizabeth (Author)
- Shockley, Gordon (Thesis director)
- Geiger, Karen (Committee member)
- School of Mathematical and Statistical Sciences (Contributor)
- Department of Economics (Contributor)
- Walter Cronkite School of Journalism and Mass Communication (Contributor)
- School of International Letters and Cultures (Contributor)
- W. P. Carey School of Business (Contributor)
- Barrett, The Honors College (Contributor)
Date Created
The date the item was original created (prior to any relationship with the ASU Digital Repositories.)
2016-12
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