A Case Study of Normativity in the Buffy the Vampire Slayer Fandom

Buffy the Vampire Slayer (1997-2003) is a cult-classic television show about Buffy Summers, a vampire slayer. As the slayer, her job is to protect the earth from monsters, vampires, and demons. Though she may protect the earth from the "bad guys", she still finds time in the day to be a teenage girl who sneaks out of the house and desperately wants a date for prom. Despite being off the air for over 10 years, Buffy the Vampire Slayer fans are still thriving on various online platforms such as Tumblr, Deviantart, and AO3. As a fan of Buffy the Vampire Slayer, I have engaged with fans online by writing and reviewing fanfiction from my teenage years onward. As I did this, I noticed that despite its message of young women saving the world, the Buffy the Vampire Slayer fandom replicates the gendered and racialized hierarchies that it strives to deconstruct. This paper will examine several top-rated SpikexReader self-insert fanfictions in order to argue that though long derided as a genre, self-insert fanfiction is a way for fans to map out their sexuality using a fictional character. In addition, this paper will analyze fan discourse on Tumblr concerning issues of race and racism both in Buffy the Vampire Slayer the television show as well as in the fandom itself. Finally, this paper will argue that though Buffy the Vampire Slayer posits itself as a progressive and feminist television show, it still struggles to move away from upholding white women's experiences with feminism and fandom as normative.