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The difficulty of demonstrating a significant return on investment from the use of advanced data analytics has led to a lack of utilization of this tool. The most likely explanation

The difficulty of demonstrating a significant return on investment from the use of advanced data analytics has led to a lack of utilization of this tool. The most likely explanation for this phenomenon is the difficulty of incorporating non-financial metrics in the higher levels of analysis that are fully salient and derived in a manner that can be understood and trusted by organizational leaders.

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Date Created
  • 2020
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  • Text
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    • Doctoral Dissertation Business Administration 2020

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