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Do response advertisements influence individuals’ evaluations of political candidates and vote preferences? This dissertation explores the impact of response advertisements on citizens’ expressed vote preferences and favorability towards political candidates.

Do response advertisements influence individuals’ evaluations of political candidates and vote preferences? This dissertation explores the impact of response advertisements on citizens’ expressed vote preferences and favorability towards political candidates. This project utilized an original focus group to determine citizens feelings regarding American political campaigns more generally and attitudes towards negative campaigning more specifically, including how candidates should respond when attacked.

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Date Created
  • 2020
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  • Text
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    • Doctoral Dissertation Political Science 2020

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