Description

This study explores the online recruitment and mobilization of followers in a social movement. In this study, I identify and analyze how certain narratives were produced, distributed and recirculated online

This study explores the online recruitment and mobilization of followers in a social movement. In this study, I identify and analyze how certain narratives were produced, distributed and recirculated online by a social movement organization that depicted players in the movement in ways that engaged followers in actions of advocacy and support. Also, I examine how particular narratives were taken up, negotiated, amplified, and distributed by online supporters who eventually become co-tellers of the narrative and ultimately advocates on behalf of the social movement.

4.11 MB application/pdf

Download count: 0

Details

Contributors
Date Created
  • 2019
Resource Type
  • Text
  • Collections this item is in
    Note
    • Doctoral Dissertation English 2019

    Machine-readable links