Color as a communication medium plays an important role in conveying meaning. It has been identified as a major element in marketing and advertising, and has shown to influence consumer's emotions (Labrecque & Milne, 2012). Despite the large volume of color-centered research, the literature on the subject remains largely abstract and unreliable. Academic research on the impact of color on brand personality it is still in its early stages of investigation, and therefore fragmented and inadequate.
Download count: 0
- Partial requirement for: M.S., Arizona State University, 2017Note typethesis
- Includes bibliographical references (pages 33-38)Note typebibliography
- Field of study: Human Systems Engineering