This research is focused on technology in the arts, social media, and the opera singer. Topics include recent performance trends, social media, marketing techniques, and creating a successful brand. This paper also focuses on how to leverage social media platforms build a digital persona, and create an engaged audience. The same techniques used by corporations and opera companies for their social media and marketing strategy can be leveraged to increase brand awareness, build a strong network, and may aid in generating new opportunities for the opera singer.
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- Partial requirement for: D.M.A., Arizona State University, 2016Note typethesis
- Includes bibliographic references (pages 55-61)Note typebibliography
- Field of study: Music