The traditional action-response perspective has largely ignored the role of language in competitive dynamics. In this study, I treat language (i.e., word response) as an alternative way to react to rivals when a firm is attacked, in addition to no reaction and action-based reaction. Word response is a specific and public announcement of a focal firm’s potential move in reaction to a competitor’s word or action attack. To explore the underlying mechanism behind word responses, I aim to answer two major questions.
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- Partial requirement for: Ph.D., Arizona State University, 2016Note typethesis
- Includes bibliographical references (pages 111-122)Note typebibliography
- Field of study: Business administration