The purpose of this study was to examine the utility of the Extended Parallel Process Model (EPPM) in guiding message design for a new health context, reducing meat consumption. The experiment was a posttest only design with a comparison and a control group. Message design was informed by the EPPM and contained threat and efficacy components. Participants (Americans ages 25-44 who eat meat approximately once a day) were randomly assigned to view a high threat/ high efficacy video, a high threat/ low efficacy video, or to be in a control group.
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- Health education
- additive model
- meat consumption
- Persuasion (Psychology) in literature
- Persuasion (Rhetoric) in literature
- Communication in nutrition--Psychological aspects.
- Communication in nutrition
- Meat industry and trade--Psychological aspects.
- Meat industry and trade
- Partial requirement for: Ph. D., Arizona State University, 2015Note typethesis
- Includes bibliographical references (pages 67-72)Note typebibliography
- Field of study: Communication