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Destination image has been explored by studying various aspects of the process of forming a perception about an area and choosing to visit or not. This study uses a variety

Destination image has been explored by studying various aspects of the process of forming a perception about an area and choosing to visit or not. This study uses a variety of theories from previous research which has focused on subsets of factors which influence the overall process to create a model to organize the perception formation and decision making progress into one continuous and interrelated progression. Online questionnaires using Likert scale statements and questions were distributed to participants through Facebook in order to measure and test the model.

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    Contributors
    Date Created
    • 2014
    Resource Type
  • Text
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    Note
    • Partial requirement for: Ph.D., Arizona State University, 2014
      Note type
      thesis
    • Includes bibliographical references
      Note type
      bibliography
    • Field of study: Marketing

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    Statement of Responsibility

    by Nichole Hugo

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