Destination image has been explored by studying various aspects of the process of forming a perception about an area and choosing to visit or not. This study uses a variety of theories from previous research which has focused on subsets of factors which influence the overall process to create a model to organize the perception formation and decision making progress into one continuous and interrelated progression. Online questionnaires using Likert scale statements and questions were distributed to participants through Facebook in order to measure and test the model.
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- Partial requirement for: Ph.D., Arizona State University, 2014Note typethesis
- Includes bibliographical referencesNote typebibliography
- Field of study: Marketing